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Kotler on Marketing - by Philip Kotler (Paperback)

Kotler on Marketing - by  Philip Kotler (Paperback) - image 1 of 1
Kotler on Marketing - by  Philip Kotler (Paperback) - image 1 of 1
$15.69 sale price when purchased online
$17.99 list price

About this item

Highlights

  • Philip Kotler's name is synonymous with marketing.
  • About the Author: Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago.
  • 272 Pages
  • Business + Money Management, Marketing

Description



Book Synopsis



Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium.
Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Here you will discover the latest thinking, concisely captured in eminently readable prose, on such hot new fields as database marketing, relationship marketing, high-tech marketing, global marketing, and marketing on the Internet. Here, too, you will find Kotler's savvy advice, which has so well served such corporate clients as AT&T, General Electric, Ford, IBM, Michelin, Merck, DuPont, and Bank of America. Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors. You will find a wealth of cutting-edge strategies and tactics that can be applied immediately to such 21st-century challenges as reducing the enormous cost of customer acquisition and keeping current customers loyal.
If your marketing strategy isn't working, Kotler's treasury of revelations offers hundreds of ideas for revitalizing it. Spend a few hours today with the world's bestknown marketer and improve your marketing performance tomorrow.



About the Author



Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." Dr. Kotler is currently one of Kotler Marketing Group's several consultants.

He is known to many as the author of what is widely recognized as the most authoritative textbook on marketing: Marketing Management, now in its 13th edition. He has also authored or co-authored dozens of leading books on marketing: Principles of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; and The Marketing of Nations.

Dr. Kotler presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe and Asia. He participates in KMG client projects and has consulted to many major U.S. and foreign companies--including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola--in the areas of marketing strategy and planning, marketing organization, and international marketing.

Dimensions (Overall): 9.1 Inches (H) x 6.0 Inches (W) x .9 Inches (D)
Weight: .65 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 272
Genre: Business + Money Management
Sub-Genre: Marketing
Publisher: Free Press
Theme: General
Format: Paperback
Author: Philip Kotler
Language: English
Street Date: April 19, 2014
TCIN: 16149203
UPC: 9781476787909
Item Number (DPCI): 247-24-7147
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 0.9 inches length x 6 inches width x 9.1 inches height
Estimated ship weight: 0.65 pounds
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