The KPop Demon Hunters HUNTR/X Rumi "Golden" singing doll allows kids to play and dream big with the iconic song "Golden" as the soundtrack to their adventures.
Rumi doll is ready to take the stage and show the world what she's made of in a true-to-movie look from her "Golden" performance.
She can sing the smash hit "Golden" solo or as a group with the other HUNTR/X members, Mira and Zoey!
This singing doll is ready to conquer the stage and seal the Honmoon with 5 posable joints!
Fans ages 6 years old and up can collect the whole KPop Demon Hunters crew! Each sold separately, subject to availability.
Description
KPop Demon Hunters comes to life in a showstopping way with a singing doll of Rumi from HUNTR/X! Rumi doll is shining as she sings "Golden" with her girls, Mira and Zoey, in her iconic performance look. The shimmering, true-to-movie ensemble is brought to life with sculpted details like Rumi's belt and shoulder pads. The glimmery get-up is accented by Rumi's braided purple hair and knee-high boots. With 5 posable joints, Rumi doll is ready to conquer the stage and seal the Honmoon! Dolls cannot stand alone. Colors and decorations may vary.
Hair Type: Straight
Dimensions (Overall): 11.02 Inches (H) x 3.94 Inches (W) x 2.76 Inches (D)
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.625 inches length x 8.5 inches width x 12.75 inches height
Estimated ship weight: 0.704 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
The Rumi singing doll has captured the hearts of many guests, showcasing impressive details that mirror the character from the movie. With articulated body parts and vibrant purple hair, this doll not only looks stunning but also sings snippets of the popular song 'Golden.' Guests appreciate the quality and durability, making it a perfect gift for imaginative play. However, some guests noted the song's short clips and the difficulty in removing the jacket as minor drawbacks.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7
4.7 out of 5 stars
82 star ratings
4.7 out of 5 stars with 82 reviews
broad age appeal
4.8 out of 5
broad age appeal: 4.82 out of 5
quality
4.6 out of 5
quality: 4.64 out of 5
value
4.6 out of 5
value: 4.64 out of 5
90% would recommend
22 recommendations
5 out of 5 stars
4 September, 2026
originally posted on Mattel Shop
Amazing toy!
[This review was collected as part of a promotion.] My daughter LOVES this toy! When she saw it she went nuts. She was so excited she sang some of golden, then i pulled the tab in the back and it sang the whole song. She went nuts! Shes had it 3 or 4 days and hasnt stopped playing with her!
JB2012
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5 out of 5 stars
4 September, 2026
originally posted on Mattel Shop
So fun.
[This review was collected as part of a promotion.] This doll is so fun. My daughter loves K-pop demon hunters and this doll signs a song. Has her favorite outfit and the doll even has the tattoos that rumi has in the movie. Highly recommend this doll.
Elli
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5 out of 5 stars
3 September, 2026Verified purchase
(no review title)
Love it
Savvie
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
3 September, 2026Verified purchase
Nice For Any KPop Fan.
I got this for my granddaughter and she loves it. It is well made, very colorful, and works perfect!
Joann
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
2 September, 2026
(no review title)
My operator was very kind, helpful and patient😀
margie
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3 out of 5 stars
Thumbs up graphic, would recommendWould recommend
1 September, 2026Verified purchase
Kpop doll.
It doesn't sing hardly any. Just like one line.
Yvonne
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
4.0 out of 5
quality: 4 out of 5
value
3.0 out of 5
value: 3 out of 5
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5 out of 5 stars
30 August, 2026
originally posted on Mattel Shop
Sing it Rumi
[This review was collected as part of a promotion.] As soon as Rumi joined our household she hasn’t stopped singing! Rumi has beautiful detail and an impressive “voice.” She sings a short clip from “Golden.” She has “fixed” joints so she is unable to fully reenact movie scenes much to my daughter’s disappointment. Despite the minor disappointment Rumi performs daily concerts to her adoring fans (various dolls and stuffed animals) orchestrated by my 5 year old. Rumi has stepped up my daughter playtime with her gorgeous outfit and beautiful voice.
SpaceyMama
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5 out of 5 stars
30 August, 2026
originally posted on Mattel Shop
Well done fan favorite
[This review was collected as part of a promotion.] Rumi is a crowd favorite. My kids and their cousins are all obsessed with this Barbie. Her music sounds great, which is good because that button is being pressed all day long. Her outfit is also super well made… she’s constantly getting dressed and undressed and everything is still in perfect condition.
Jmyers
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5 out of 5 stars
30 August, 2026
originally posted on Mattel Shop
Golden
[This review was collected as part of a promotion.] This rumi doll is incredible. The singing sounds just like the character in the movie. The volume is loud enough to hear the words clearly when playing but it’s not overly loud to be considered noisy. The clothes are good quality and extremely stylish like that movie. The material on the doll is great and very easy to play with.
On the go
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
28 August, 2026
Thank you target
Love it and the sing is beautiful
tablet
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
28 August, 2026Verified purchase
Beautifully made and reasonably priced
Love it! Been waiting a whole year for these dolls to come out. My 5 year old was estatic! Mattel did a good job on the details and we appreciate the articulated body parts. Looks just like Rumi on the movie
Claire
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
27 August, 2026Verified purchase
Disappointed
The doll itself is pretty. The jacket is very hard to remove. The song sounds nice but the fact that it is three short clips instead of the whole song is disappointing. My granddaughter is singing along and it just cuts off. Not what I expected and for the cost I think they could have had it play the whole song. The elbows and knees do not bend. Mattel I think you could do better.
Rochelle
broad age appeal
3.0 out of 5
broad age appeal: 3 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
27 August, 2026Verified purchase
(no review title)
I was surprised by the addition that the song was added
K
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
27 August, 2026
originally posted on Mattel Shop
We love k-pop!
[This review was collected as part of a promotion.] This is such a fun doll! She looks just like the movie and sounds the same too! All of the details are just like the movie, even her amazing purple hair! She sings the song in 3 different parts that play when you push her chest. The sound is good and not too loud.
Mrseischen
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5 out of 5 stars
26 August, 2026
originally posted on Mattel Shop
A great toy for any K-pop fan!
[This review was collected as part of a promotion.] This toy is wonderful! My son loves it! He was so excited to hear her singing also. My sons are huge K-pop demon hunter fans and this toy was a big hit. My youngest even made a toy stage for her to stay in when not being played with.
Melinda
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5 out of 5 stars
20 August, 2026
originally posted on Mattel Shop
My daughter loves this doll
[This review was collected as part of a promotion.] The doll is very accurate she looks just like the movie. She is very detailed down to the markings on her arms. Her hair is a very vibrant shade of purple. Her outfit is cute. She is posable which is a plus. The song comes out very clear and it has just the right volume.
Ladya
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5 out of 5 stars
19 August, 2026
originally posted on Mattel Shop
Amazing pop culture toy
[This review was collected as part of a promotion.] This is the highest detailed figure of its size that I have seen. It also sings the popular song! The hair quality and design is flawless and resembles the movie character perfectly. My daughters were full of joy playing with them.
Mike T
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5 out of 5 stars
19 August, 2026
originally posted on Mattel Shop
The best surprise
[This review was collected as part of a promotion.] This is such a great doll for any Rumi fan. The best part, the big reveal, under her jacket… she has patterns!!!! Make sure you take her off demo mode so you can listen to full songs, not the same clip over and over a million times lol.
Heiress7997
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
17 August, 2026Verified purchase
She loved it
The birthday girl loved it
Lilmama
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
14 August, 2026
originally posted on Mattel Shop
Instantly Hooked
[This review was collected as part of a promotion.] My daughter was excited for this doll and already is asking for the rest of the set. I absolutely love that it plays 3 different versions of the song of Golden. She is very moveable and even has her marks under her jacket. She fits regular barbie clothes and is perfect for any child that loves the K-Pop Demon Hunters. She has played with this doll for days and even wants to bring it where ever we are going. I am happy the song is a catchy song too.
