Sponsored
L'Oreal Paris EverPure Clarify Shampoo for Build Up - 6.8 fl oz
$9.99 ($1.47/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Protect Hair Color from Fading: Our Clarifying Shampoo removes hair residue while our Restoring Conditioner locks in hydration to reveal bright, visibly healthy color that lasts, for all hair types; Suitable shampoo and conditioner for color treated hair
- Delivers 2X The Moisture: Our sulfate free shampoo and conditioner features non-stripping, dual action technology, with Vitamin C and Glycine, to remove unwanted hair residue and styling build-up while delivering 2x moisture vs non conditioning shampoo
- For Your Brightest and Strongest Hair Color: Experience a luxurious lather with our clarifying shampoo for buildup and our restoring hair conditioner for damaged hair; Alternate with EverPure Bond Repair Shampoo and Conditioner on wash days
- Our Purest Respect for Your Hair: EverPure hair products have been formulated without sulfates, parabens, DMDM hydantoin, added phthalates, dyes and gluten ingredients; Always vegan, color caring, and powered by science
Description
Get a hair detox without compromising your color - EverPure anti-fade Clarifying Shampoo and Restoring Conditioner provides Salon at Home results. L'Oreal's Non-stripping, dual action technology, with Antioxidants Vitamin C and Glycine, removes unwanted hair residue and styling build-up while delivering 2x Moisture*. *vs non conditioning shampoo
*Vegan, No animal derived ingredients or by products, **Gluten Free, made in a facility that also processes gluten, ***2x Moisture vs non conditioning shampoo.
Apply EverPure Clarify Shampoo to wet hair and massage gently. Rinse. Follow with EverPure Restore Conditioner. Apply to wet hair and massage gently. Leave on for 1-2 minutes. Rinse. Use weekly.
Not Applicable
*Vegan, No animal derived ingredients or by products, **Gluten Free, made in a facility that also processes gluten, ***2x Moisture vs non conditioning shampoo.
Apply EverPure Clarify Shampoo to wet hair and massage gently. Rinse. Follow with EverPure Restore Conditioner. Apply to wet hair and massage gently. Leave on for 1-2 minutes. Rinse. Use weekly.
Not Applicable
Hair Type: Oily, Normal, Colored
Health Facts: Phthalate-Free, Paraben-Free, Contains Vitamin C, Dye-Free, Gluten-Free, Sulfate-Free
Product Form: Liquid
Beauty Purpose: Clarifying
Net weight: 6.8 fl oz (US)
TCIN: 89170432
UPC: 071249680629
Item Number (DPCI): 063-00-6590
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, sodium c14-16 olefin sulfonate, cocamidopropy betaine, laureth-5 carboxylic acid, sodium chloride, peg-55 propylene glycol oleate, propylene glycol, glycine, caprylyl/capryl glucoside, parfum/fragrance, sodium hydroxide, citric acid, hexylene glycol, sodium benzoate, salicylic acid, polyquaternium-67, limonene, benzoic acid, linalool, ascorbic. f.i.l #t70029092/1.
Shipping details
Estimated ship dimensions: 7.63 inches length x 2.12 inches width x 2 inches height
Estimated ship weight: 0.51 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this remove yellowing from smoke on gray hair?
submitted by DeeDee - 2 months ago
A: Hi there! Thank you for reaching out about our EverPure Clarify Shampoo. Our Clarifying Shampoo removes hair residue while our Restoring Conditioner locks in hydration to reveal bright, visibly healthy color that lasts, for all hair types. Gray hair can turn yellow from several factors, like hard water, pollution, sun damage, product buildup from shampoos or styling products, and heat damage from styling. We recommend trying our EverPure Silver Care Shampoo, a brightening shampoo that nourishes silver and gray hair. The salon-quality formula gently cleanses without stripping moisture. We hope this helps!
submitted byL'OrealParisProductExpert - 29 days agoBrand expertA: Hey DeeDee, Great question! We recommend the L'Oreal Paris EverPure Sulfate Free Purple Shampoo to help remove the yellow on gray hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 months agoBrand expert
Q: Is this for daily use or once per week?
submitted by Evd - 9 months ago
A: Hi there! Thank you for reaching out to us about using the EverPure Clarify Shampoo. This should be used once a week as it's designed to be a clarifying shampoo for removing buildup from hair products or hard water. We hope that you give it a try and love your results!
submitted byL'OrealParisProductExpert - 9 months agoBrand expertA: Great question! You should use the EverPure Clarify Shampoo once a week as it's designed to be a clarifying shampoo for removing buildup from hair products or hard water. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 9 months agoBrand expert
Q: Because this product has many different sodium ingredients, will it remove Keratin from my Keratin treated hair?
submitted by MPCG - 7 days ago
A: Hi MPCG. Thank you for reaching out to L'Oreal regarding the EverPure Clarify Shampoo. Since this product does contain sodium we would not recommend using this product. It may remove the keratin treatment in your hair. We suggest you reach out to your stylist who did your keratin to find out what type of shampoo you can use for build up.
submitted byL'OrealParisProductExpert - 7 days agoBrand expert
Q: How often should I use this clarifying shampoo?
submitted by AI Shopping Assistant - 23 days ago
A: It is recommended to use the clarifying shampoo weekly for optimal results.
submitted byAI Shopping Assistant - 23 days agoAi generated
Q: What hair types is this shampoo suitable for?
submitted by AI Shopping Assistant - 23 days ago
A: This shampoo is suitable for oily, normal, and colored hair types.
submitted byAI Shopping Assistant - 23 days agoAi generated
Q: What is the main purpose of this shampoo?
submitted by AI Shopping Assistant - 23 days ago
A: The main purpose of this shampoo is to clarify hair by removing buildup while protecting color.
submitted byAI Shopping Assistant - 23 days agoAi generated
Q: Does this product contain sulfates or parabens?
submitted by AI Shopping Assistant - 23 days ago
A: No, this product is formulated without sulfates, parabens, and other harmful ingredients.
submitted byAI Shopping Assistant - 23 days agoAi generated
Q: What key ingredients are in the shampoo?
submitted by AI Shopping Assistant - 23 days ago
A: The shampoo contains Vitamin C and Glycine, which help remove residue and provide moisture.
submitted byAI Shopping Assistant - 23 days agoAi generated
Q: So the product doesn’t use animal product but still tests on any Animals? A little hypocritical.
submitted by Aj - 4 months ago
A: Hi there! Thank you for reaching out about our EverPure Clarify Shampoo. We appreciate your concern regarding animal testing. We want to assure you that our products are not tested on animals.
submitted byL'OrealParisProductExpert - 3 months agoBrand expert
Q: Is this shampoo good for after the pool to remove chlorine?
submitted by Summer - 5 months ago
A: Hello Summer! At L'Oréal Paris, we formulate our EverPure Clarify Shampoo to effectively remove product buildup, impurities, and pollutants. While it's not specifically marketed as a chlorine-removal shampoo, its clarifying properties can help remove chlorine and other residue left behind by swimming pools. However, if you swim frequently or are particularly sensitive to chlorine, we recommend considering a shampoo specifically designed for swimmers to ensure optimal chlorine removal and hair health.
submitted byL'OrealParisProductExpert - 5 months agoBrand expert
L'Oreal Paris EverPure Shampoo and Conditioner Collection
About the collection
Frequently bought together
$9.99($1.47/fluid ounce)
$5 Target GiftCard with 4 select beauty products
4.5 out of 5 stars with 441 ratings
$10.49
$5 Target GiftCard with 4 select beauty products
4.7 out of 5 stars with 931 ratings
Highly rated
$7.99
$5 Target GiftCard with 4 select beauty products
4.6 out of 5 stars with 1592 ratings
Highly rated
$9.99
$5 Target GiftCard with 4 select beauty products
4.2 out of 5 stars with 840 ratings
Guests also viewed
$9.99($1.47/fluid ounce)
$5 Target GiftCard with 4 select beauty products
4.5 out of 5 stars with 441 ratings
$9.99($1.47/fluid ounce)
$5 Target GiftCard with 4 select beauty products
4.2 out of 5 stars with 684 ratings
$9.99($1.47/fluid ounce)
$5 Target GiftCard with 4 select beauty products
4.5 out of 5 stars with 427 ratings
$9.99($1.47/fluid ounce)
$5 Target GiftCard with 4 select beauty products
4.4 out of 5 stars with 409 ratings
$9.99($0.40/fluid ounce)
$5 Target GiftCard with 4 select beauty products
4.3 out of 5 stars with 250 ratings
Highly rated
$11.99($1.20/fluid ounce)
$5 Target GiftCard with 4 select beauty products
4.5 out of 5 stars with 4244 ratings
Discover more options
$9.99($1.18/fluid ounce)
$5 Target GiftCard with 4 select beauty products
4.4 out of 5 stars with 797 ratings
Highly rated
$11.99($1.20/fluid ounce)
$5 Target GiftCard with 4 select beauty products
4.5 out of 5 stars with 4244 ratings
$9.99($1.47/fluid ounce)
$5 Target GiftCard with 4 select beauty products
4.4 out of 5 stars with 409 ratings
$9.99($1.47/fluid ounce)
$5 Target GiftCard with 4 select beauty products
4.2 out of 5 stars with 684 ratings
$5.00 - $24.99
$5 Target GiftCard with 4 select beauty products
4.4 out of 5 stars with 1327 ratings
Highly rated
$9.99($1.18/fluid ounce)
$5 Target GiftCard with 4 select beauty products
4.4 out of 5 stars with 3112 ratings
Related Categories
Guests are saying
The L'Oreal EverPure Clarifying Shampoo is praised for its ability to clean oily scalps without stripping dry ends, making it suitable for various hair types, including color-treated and curly hair. Guests appreciate its pleasant scent and effectiveness in hard water. However, some experienced issues with hair damage and dryness, particularly those with fine hair or specific scalp conditions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 552 reviews
effectiveness: 4.25 out of 5
quality: 4.25 out of 5
value: 4.29 out of 5
78% would recommend
41 recommendations
4 out of 5 stars
27 October, 2025Verified purchase
(no review title)
This shampoo makes my scalp feel clean without stripping the moisture from my hair. But it leaves something to be desired. It doesn’t lather as nicely as other L’Oréal shampoos and the smell is a little strange. I’ll still finish the bottle, but I won’t repurchase. There are better clarifying shampoos out there.
5 out of 5 stars
Thumbs up graphic, would recommend
23 October, 2025Verified purchase
Much better than PM!!!
I used this for the first time today and I am shocked by how incredible it is. I’ve been using the Paul Mitchell clarifying shampoo for a couple of years about once a week to reduce build up. I feel like this worked SO MUCH BETTER and my hair is so soft and manageable. I have hard water and fine curly hair. This stuff rocks!!!
5 out of 5 stars
Thumbs up graphic, would recommend
7 October, 2025Verified purchase
Shampoo
Very good for a sulfate free shampoo
1 out of 5 stars
Thumbs down graphic, would not recommend
4 October, 2025Verified purchase
Itchy bumps
Made my scalp so itchy I wanted to rip my hair out. Very disappointed. Stay away if you have allergy-prone skin.
2 out of 5 stars
Thumbs down graphic, would not recommend
29 September, 2025Verified purchase
Ineffective
I washed twice and my hair felt dry, yet also still felt product residue on my hair/ scalp. Ended up just using my normal shampoo and it did a better job.
1 reply from L'OrealParisProductExpert team - 27 days ago
Hi dk16. We are sorry to hear that L'Oreal Paris EverPure Clarifying Shampoo for Buildup didn't leave you with the results you were looking for. We will share your feedback with our team as we are always looking to improve our products.
1 out of 5 stars
29 August, 2025Verified purchase
Stripped my hair!
I see all these great reviews, but for me, this product stripped and damaged my hair texture with one wash. My hair texture is usually silky, soft after regular shampooing and conditioner, when I used this with conditioner, I was left with horsetail/haystraw like hair. After washing again with regular shampoo, my hair was back to its soft texture. Please note, I have color-treated hair with bleaching, so it may just be my hair !
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi Nikki. We are sorry to hear about the experience you had with L'Oreal Paris EverPure Clarify Shampoo for Build Up. Please contact us directly at 800-631-7358 M-F from 9am to 5:30pm EST. We would like to assist you.
5 out of 5 stars
Thumbs up graphic, would recommend
23 August, 2025Verified purchase
Great shampoo, cleans
Love this shampoo. Gets my hair clean, sulfate free also as I have a keratin treatment.
2 out of 5 stars
19 August, 2025
originally posted on lorealparisusa.com
Not good.
Worst clarifying shampoo I have ever used. I never feel like my scalp gets a good cleanse. I don’t understand the hype on TikTok. It’s really not clarifying to me at all. My regular Briogeo shampoo cleanses my hair better. And it doesn’t smell good at alllll :/. AND yall test on animals. 👎
1 reply from LeCare team - 3 months ago
Thank you for sharing how you feel about EverPure Clarify Shampoo. We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations. We appreciate your feedback and will be sharing it with others in our company.
5 out of 5 stars
Thumbs up graphic, would recommend
18 August, 2025Verified purchase
LOVE THIS PRODUCT
I LOVE this shampoo. It smells like Dolce & Gabbana’s Light Blue perfume, which is heavenly. It’s not only completely stopped my scalp from itching, it’s made my hair feel and look better. I don’t think I’ll ever use anything else.
2 out of 5 stars
24 July, 2025Verified purchase
Broken top
I like the shampoo but I got it through pick up, and it came with a broken top. I can’t return since I need to use it for a trip, but that is very disappointing
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there, A Shopper! Thank you for reaching out about our Ever Pure Clarify Shampoo. We're so sorry to hear your order arrived damaged. We recommend reaching out to Target Customer Service for assistance!
5 out of 5 stars
Thumbs up graphic, would recommend
23 July, 2025Verified purchase
Pretty scent
It actually smells like the Dolce & Gabbana light blue perfume which used to be my favorite. Not sure about actual effectiveness for deep cleaning buildup.
5 out of 5 stars
Thumbs up graphic, would recommend
23 July, 2025Verified purchase
Smells fresh
I love the smell of this it’s smells so fresh and leaves my hair feeling clean !
3 out of 5 stars
Thumbs up graphic, would recommend
1 July, 2025Verified purchase
Smells amazing but just not for me
First off, this shampoo smells wonderful! I can smell it even after I've dried my hair (It has a nice clean scent) It seemed more like a liquid consistency but that didn't bother me and the lather was nice. I felt like it didn't clean my scalp as well as I had hoped and felt like it left a slight film on my hair. I am going to continue to use it up but I don't think it was the right shampoo for my hair.
1 reply from L'OrealParisProductExpert team - 4 months ago
Hi there! Thank you for your feedback on the EverPure Clarify Shampoo for Build Up. We are happy to hear that you liked the scent, but sad to hear that you did not get the results you expected. We will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.
5 out of 5 stars
Thumbs up graphic, would recommend
6 June, 2025Verified purchase
Clean hair
Only used once so far. Removed all build up from hair gel, mousse, hairspray etc. left hair clean, and didn't feel particularly dried out etc. will probably use once every 2 or 3 weeks. I wash my short fine hair every day.
5 out of 5 stars
Thumbs up graphic, would recommend
29 May, 2025Verified purchase
Performance & scent - both excellent
This shampoo is great for me! I have fine strands but thick hair and a relatively oily scalp. This is a perfect every day shampoo with good cleansing power! I don't want to worry about the hassle of using a clarifying shampoo once a week. This shampoo cleanses very well but works for me as an every wash option. Perfect if you want a good clarifying shampoo that's gentle enough to use every wash. Also, as everyone has said, it has a lovely yet subtle scent.
5 out of 5 stars
Thumbs up graphic, would recommend
24 May, 2025
My new Favorite
Absolutely love this shampoo and conditioner pair!! The smell is amazing it smells like Cool Water! It make my hair so beautiful and shiny. I have no complaints. Definitely recommend you trying this!!
1 out of 5 stars
Thumbs down graphic, would not recommend
18 May, 2025Verified purchase
Not Good 4 Me
Smells good but my hair got oily after 1 day so it didn’t work good for me. I have tried other brands that clarifies for 2 days.
1 reply from L'OrealParisProductExpert team - 5 months ago
Hi there! We appreciate you taking the time to reach out about our EverPure Clarify Shampoo. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
5 out of 5 stars
Thumbs up graphic, would recommend
29 April, 2025Verified purchase
Works great and smells heavenly
Great shampoo! Gentle but effective cleanse. Really helps get rid of hard water build up. And the smell?! SO good. I love this stuff
5 out of 5 stars
Thumbs up graphic, would recommend
24 March, 2025Verified purchase
Very Good
I have seborrheic dermatitis and this shampoo helps keep my scalp clean and healthy. It also leaves my hair shiny and hydrated.
5 out of 5 stars
Thumbs up graphic, would recommend
20 March, 2025
smells like Hollister in the 2000s
this has that exact scent of Hollister in the early 2000s. iykyk. i love it lol. great drugstore option and doessnt make my head itch.