$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- EverPure Moisture Rosemary Oil Shampoo deeply replenishes dry hair with moisture, softness and luminous shine; Delivers the special care color-treated hair needs, to protect hair color week after week
- Moisturizing Shampoo For Dry, Color-Treated Hair: This sulfate free shampoo has no salts or surfactants that can strip, dull and damage hair, and is especially gentle on color; Sulfate-free, paraben-free, salt-free, vegan
- The EverPure Moisture System: For best results, use EverPure Moisture color shampoo and conditioner in tandem, for a nourishing hair care system that deeply replenishes dry hair with 2X more moisture
- Why Sulfate Free: Sulfates are cleansing agents that help breakdown oil, dirt, and build up on the scalp and hair; But some sulfates can be harsh and stripping; Our sulfate-free shampoos and conditioners are non-stripping and made for color-treated hair
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
Color Protection + Moisture: You don't have to choose between protecting the color you love and caring for your hair needs. Your color treated hair can be dry too. Elevate your hair care routine, EverPure Moisture Sulfate Free Shampoo & Conditioner for color treated hair with Rosemary Botanicals hydrates and deeply replenishes dry hair with 3X more moisture with no weighdown, lush-touch softness and luminous shine. Our shampoo formula's are especially gentle on color. 100% Sulfate Free Shampoo and Conditioner, Paraben Free, No Harsh Salts, No Harsh Surfactants, Dye Free, Gluten Free, Vegan Formula Experience a purely sensorial lush, luxurious lather and a fresh fragrance that blooms. This shampoo scent features notes of jasmine and juniper berry.
Apply to wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with EverPure Moisture conditioner. For best results, mist EverPure Moisture 21-in-1 Spray throughout wet hair for up to 10x more moisture. Leave in and comb through prior to styling.
Frequently Asked Questions about EverPure Moisture
What are the main benefits of EverPure Moisture?
You don't have to choose between protecting the color you love and caring for your hair needs. Your color treated hair can be dry too. EverPure Moisture Rosemary Shampoo & Conditioner deeply replenishes dry hair with moisture, softness and luminous shine. For best results, use EverPure Moisture shampoo and conditioner in tandem, for a nourishing hair care system that deeply replenishes dry hair with 2X more moisture.
Is EverPure Moisture Suitable for all hair types?
Yes, while it's particularly beneficial for dry and color-treated hair, the EverPure Moisture system is versatile enough for all hair types. This includes normal to natural, straight, curly, dry, dull, and damaged hair.
How often should I use the EverPure Moisture System?
L'Oréal EverPure Moisture Shampoo and Conditioner are formulated to be gentle enough for regular use. The products are designed for daily use to effectively cleanse, condition, and hydrate your hair. Frequency of use may depend on your specific hair cleansing needs.
What does the shampoo & conditioner smell like?
Our moisturizing shampoo and conditioner features a scent profile of rose, cedar, bergamot and musk
Does the EverPure Moisture Shampoo & Conditioner contain sulfates?
No, the shampoo & conditioner are both sulfate-free.
Apply to wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with EverPure Moisture conditioner. For best results, mist EverPure Moisture 21-in-1 Spray throughout wet hair for up to 10x more moisture. Leave in and comb through prior to styling.
Frequently Asked Questions about EverPure Moisture
What are the main benefits of EverPure Moisture?
You don't have to choose between protecting the color you love and caring for your hair needs. Your color treated hair can be dry too. EverPure Moisture Rosemary Shampoo & Conditioner deeply replenishes dry hair with moisture, softness and luminous shine. For best results, use EverPure Moisture shampoo and conditioner in tandem, for a nourishing hair care system that deeply replenishes dry hair with 2X more moisture.
Is EverPure Moisture Suitable for all hair types?
Yes, while it's particularly beneficial for dry and color-treated hair, the EverPure Moisture system is versatile enough for all hair types. This includes normal to natural, straight, curly, dry, dull, and damaged hair.
How often should I use the EverPure Moisture System?
L'Oréal EverPure Moisture Shampoo and Conditioner are formulated to be gentle enough for regular use. The products are designed for daily use to effectively cleanse, condition, and hydrate your hair. Frequency of use may depend on your specific hair cleansing needs.
What does the shampoo & conditioner smell like?
Our moisturizing shampoo and conditioner features a scent profile of rose, cedar, bergamot and musk
Does the EverPure Moisture Shampoo & Conditioner contain sulfates?
No, the shampoo & conditioner are both sulfate-free.
Scent: Juniper, Cedar, Amber, Lavender, Bergamot
Hair Type: Normal, Colored, Dry
Health Facts: Gluten-Free, Paraben-Free, Phthalate-Free, Dye-Free, Animal By-Product-Free, Silicone-Free, Sulfate-Free
Product Form: Cream
Sustainability Claims: Cruelty-Free, Not Tested on Animals
Recommended Use: Daily, Every Other Day
Beauty Purpose: Shine Enhancing, Softening, Nourishing, Moisturizing
Net weight: 8.5 fl oz (US)
Awards: Glamour Beauty Awards
Features: Rinse-Off, Nongreasy
TCIN: 11127046
UPC: 071249341247
Item Number (DPCI): 063-00-2663
Origin: Made in the USA or Imported
Ingredients:
ingredients 1101727ep7: aqua / water / eau, coco-betaine, disodium laureth sulfosuccinate, sodium cocoyl isethionate, sodium lauryl sulfoacetate, sodium lauroyl sarcosinate, glycol distearate, sodium chloride, decyl glucoside, parfum / fragrance, sodium hydroxide, polyquaternium-10, amodimethicone, ppg-5-ceteth-20, citric acid, hydrogenated coconut acid, peg-55 propylene glycol oleate, propyelene glycol, carbomer, acrylates / beheneth-25 methacrylate copolymer, ethylhexyl methoxycinnamate, sodium isethionate, benzyl salicylate, benzoic acid, hexyl cinnamal, linalool, trideceth-6, tocopherol, benzyl alcohol, benzophenone-4, limonene, magnesium nitrate, sodium acetate, sodium benzoate, cetrimonium chloride, tetrasodium edta, isopropyl alcohol, methylchloroisothiazolinone, rosmarinus officinalis leaf oil / rosemary leaf oil, magnesium chloride, methylisothiazolinone, bht. f.i.l. #d192026/2 pat.: patents.lorealparis.com
Shipping details
Estimated ship dimensions: 1.85 inches length x 1.85 inches width x 8.83 inches height
Estimated ship weight: 0.65 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this Ever Pure Moisture Shampoo + Conditioner contain protein?
submitted by Mia - 7 months ago
A: Hi there Mia! Thank you for reaching out to us about the ingredients in the EverPure Moisture Rosemary Oil Shampoo & Conditioner for Dry Hair. A list of ingredients can be found on the product itself as well on in the product listing under label information. If you need further assistance please call us directly at 1-800-322-2036 M-F 9am-5:30pm ET.
submitted byL'OrealParisProductExpert - 7 months agoBrand expert
Q: Does L’Oreal test on animals?
submitted by LD - 8 months ago
A: Hello LD. At L’Oréal, we care for animal welfare and do not test on animals. We are for a world without animal testing. We have not tested our products on animals since 1989.
submitted byL'OrealParisProductExpert - 8 months agoBrand expert
Q: Is this safe to use on dyed hair?
submitted by Mavis - 1 year ago
A: Hi there Mavis! Thank you for reaching out to us about using the EverPure Moisture Rosemary Oil Shampoo for Dry Hair. This EverPure Sulfate-Free Moisture Shampoo deeply replenishes dry hair with 2X more moisture than non-conditioning shampoo. It’s gentle on color-treated hair and keeps color pure for up to 4 weeks. We hope you give it a try and love it !!
submitted byL'OrealParisProductExpert - 1 year agoBrand expert
Q: Hi! I was wondering if I can mix and match. I want to try Pure Moisture shampoo with the Frizz-Defy Conditioner or vise versa. I tend to have dry fly away hair (static) but my hair also frizzes.
submitted by Tracy - 3 years ago
A: Hi There! Thank you for asking about our EverPure Frizz Defy Sulfate Free Shampoo and Conditioner. Elevate your hair care routine, EverPure Frizz Defy Sulfate Free Shampoo and Conditioner for frizzy hair with Marula Oil gently cleanses frizz prone hair for humidity protection and frizz resistance up to 24 hours. Color-treated hair requires special care. Our formulas are especially gentle on color. 100% Sulfate Free shampoo and conditioner, Paraben Free, No Harsh Salts, No Harsh Surfactants, Dye Free, Gluten Free*, Vegan Formula** Experience a purely sensorial lush, luxurious lather and a fresh fragrance that blooms. This scent features notes of Magnolia.
submitted byL'OrealParisProductExpert - 3 years agoBrand expert
Q: I am having a hard time finding L'Oreal's EverPure 6-in-1 Cleansing Balm. Is this comparable to that? Did they just change the branding?
submitted by JMillsPaysBills - 3 years ago
A: Hi JMillsPaysBills! Thanks for reaching out to us regarding EverPure 6-in-1 Cleansing Balm. We can understand how frustrating it is to use a product and not be able to find it anymore. So sorry but this product has been discontinued. EverPure Sulfate Free Moisture Shampoo can be used as a replacement but it is not the same product. We will share your comments with our teams.
submitted byL'OrealParisProductExpert - 3 years agoBrand expert
L'Oreal Paris EverPure Sulfate-Free Vegan Hair Care Collection
L'Oreal Paris EverPure Moisture Sulfate-Free Hair Care Collection
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Guests are saying
The product has received mixed reviews. While some guests appreciate its moisturizing and gentle formula, others have experienced issues such as hair loss, dryness, and scalp irritation. The new formula has been particularly criticized for its negative effects. However, many guests still find it effective for specific hair types and appreciate its scent and sulfate-free composition.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 3502 reviews
effectiveness: 3.37 out of 5
quality: 3.29 out of 5
value: 3.47 out of 5
55% would recommend
87 recommendations
Made Hair Dry
1 out of 5 stars
TsumTsummumu - 9 days ago, Verified purchaser
Nope. Not for me. Made my hair dry. I am gray, so probably not a good choice for me. Will be returning.
1 reply from L'OrealParisProductExpert team - 7 days ago
Hello TsumTsummumu, thank you for reaching out about L'Oreal Paris EverPure Moisture Rosemary Oil Shampoo for Dry Hair. We are sorry to hear you did not get the results you had expected with this shampoo. We recommend trying our Elvive Hyaluron + Plump Hydrating Shampoo. This gently cleanses, instantly hydrates, and replumps dry hair for up to 72 hours without weigh down. For bouncy, shiny, free-flowing hair. We hope you give it a try and we will be sure to share your feedback with our team.
Check the Price People
1 out of 5 stars
Thumbs down graphic, would not recommend
Former Target Customer - 19 days ago, Verified purchaser
Target, how dare you increase this price from $15.99 in July to $20.99 TODAY. NO THANK YOU, will shop elsewhere.
1 reply from L'OrealParisProductExpert team - 17 days ago
Hi Former Target Customer. We appreciate you interest in L'Oreal Paris EverPure Moisture Roseamary Oil Shampoo for Drive Hair. We will share you feedback with our team.
Wanted to love, but experienced heavy hair loss
1 out of 5 stars
Thumbs down graphic, would not recommend
LnLMama - 25 days ago, Verified purchaser
Wanted to love this! I have been issuing this exclusively for almost a year now. I loved that it was sulfate free and it smells great. My hair felt nice after using it too! However, I have been having excessive hair loss for awhile now and nothing is different in my life other than this shampoo and conditioner. I have never experienced hair loss before. On rare occasions when I use a hair tie, it feels like it’s half the amount of hair I used to have, so it’s very noticeable. I’m sadly switching immediately to try and save what I have left.
1 reply from L'OrealParisProductExpert team - 22 days ago
Hi LnLMama. We are sorry to hear about the experience you had with L'Oreal Paris EverPure Moisture Rosemary Oil Shampoo. . We would like to speak with you directly about it. Please give us a call @ 800-631-7358 M-F 9am to 5:30pm EST and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Hair loves it!
5 out of 5 stars
Thumbs up graphic, would recommend
Cyndi B - 1 month ago, Verified purchaser
I love this stuff. I will be buying it again.
Glad I switched to the shampoo!
5 out of 5 stars
Thumbs up graphic, would recommend
November Nana - 1 month ago, Verified purchaser
I love the shampoo. It seems to be making my hair healthier because it doesn’t have sulfates. didn’t realize how much sulfates were destroying my hair so I switched to this wonderful product.
Excessive hair loss after formula change
1 out of 5 stars
Thumbs down graphic, would not recommend
abosma - 1 month ago, Verified purchaser
This was my daughter’s go to shampoo/conditioner for years. The formula was changed, and she literally lost 50% of her hair. She now will have to wait years before her hair fully recovers to the same state it was before.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi abosma. We are sorry to hear about the experience your daughter had with L'Oreal Paris EverPure Moisture Rosemary Oil Shampoo. We would like to speak with her directly about it. Please have her call 800-944-0730 M-F 9am to 5pm EST for assistance and provide the reference # 42542481. Looking forward to speaking with her.
My go to
5 out of 5 stars
Thumbs up graphic, would recommend
anna - 2 months ago, Verified purchaser
This is my favorite shampoo.
WARNINF HAIR LOSS
1 out of 5 stars
Thumbs down graphic, would not recommend
gcee05 - 2 months ago, Verified purchaser
This shampoo causes hair loss. Horrible experience.
1 reply from L'OrealParisProductExpert team - 2 months ago
We are sorry to hear about the experience you had with L'Oreal EverPure Moisture Shampoo. We would like to speak with you directly about it. Please give us a call @ 1-800-631-7358 M-F 9am to 5:30pm EST for assistance and provide the reference # 42360213. Looking forward to speaking with you
Back to the original formulation
5 out of 5 stars
Abby - 2 months ago, Verified purchaser
They reformulated it back to the original that everyone loved many years ago! I bought it a few months ago and it made my hair greasy and head beyond itchy. The most recent bottle I bought this week has many of the harmful ingredients taken out and my hair was great after washing. The loreal website hasn’t been updated yet with the new formulation. I encourage you to give it a go again if you loved it before!
The Product formula has changed for the worse.
1 out of 5 stars
RUMOM07 - 2 months ago
originally posted on lorealparisusa.com
This used to be a good shampoo but the formula has changed. This "moisturizing" shampoo is actually drying my hair out. The consistency is very thin and the first time I used it, the shampoo just ran out of the tube I have used different types of Ever Pure shampoo and conditioner but I am switching to a new brand.
Loss of hair
1 out of 5 stars
Thumbs down graphic, would not recommend
Mld - 4 months ago
Only worked with fixing my colored hair but I lost significant amount of hair. I stopped using it and have not noticed an amount of loss.
1 reply from L'OrealParisProductExpert team - 4 months ago
Hi there, Mld! We are so sorry to hear about your experience with our EverPure Moisture Rosemary Oil Shampoo for Dry Hair. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
Wouldnt get again
3 out of 5 stars
Rere - 5 months ago, Verified purchaser
I didn’t like this to be honest, it doesn’t smell great and I didn’t feel like it provided moisture
1 reply from L'OrealParisProductExpert team - 5 months ago
Hello Rere! We appreciate your candid feedback on the L'Oréal Paris EverPure Moisture Rosemary Oil Shampoo. We understand it fell short of your expectations regarding scent and moisturizing properties. Hair care product preferences are very individual, and experiences with scent can also be subjective. We value your input, and we'll share your comments with the relevant teams. If you're searching for alternative shampoos, consider exploring other options within the L'Oréal Paris Ever line. Reading reviews from other consumers with similar hair concerns can help you find a product that better addresses your needs.
Disappointing new vegan formula - go back to cheap
1 out of 5 stars
Rutherio - 5 months ago
originally posted on lorealparisusa.com
Nee Vegan Formula: DO NOT WASTE YOUR MONEY. I have sensitive skin, used the original formula at least 12 years. My scalp never itched, I received compliments on texture and scent of my hair, including every time at the hair stylist. I used new Vegan formula a total 2 times (every other day), and scalp is crusty, itchy, just like with every cheap shampoo I stopped using 12+ years ago. VERY DISAPPOINTED and wasted hard-earned money with last purchase.
Do NOT use if you have curly hair
1 out of 5 stars
Thumbs down graphic, would not recommend
Steph - 6 months ago, Verified purchaser
This stuff dried my scalp out so bad to the point where it was non stop itching and flaking. Ruined my curls. My hair felt stringy and dry after every use. I'm throwing the bottle away, wouldn't even donate the rest to a friend.
1 reply from L'OrealParisProductExpert team - 6 months ago
Hi there, Steph! Thank you for reaching out about our EverPure Moisture Rosemary Shampoo. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
THICK FRIZZY HAIR
5 out of 5 stars
Thumbs up graphic, would recommend
Chiz29273 - 6 months ago
It tames my frizz!! If you have a lot of hair with a lot of frizz this is the best product you can buy. It tamed my frizz significantly. I used to buy expensive shampoo (the French brand of L’Oreal) and this literally gives me the same results. It’s great… poofs my hair down significantly and will be buying again. I notice a lot of comments are of people with thinner hair. If you have thick frizzy hair … lots of it too.. this will work wonders
Once great. Now one of the worst shampoos.
1 out of 5 stars
Degi - 7 months ago
originally posted on lorealparisusa.com
For several years this shampoo has been my go-to for reliability. Sometimes I alternate products but have consistently returned to this one. My most recent purchase is a huge disappointment. The shampoo is so thin that when I uncapped it in my usual manner it flowed out without me even squeezing the tube. In addition to this, the shampoo is not as effective as before. My hair is limp after using. Previously, the shampoo made my hair feel luxurious and gave it more body. I wish I'd read some of the reviews here before repurchasing.
Pureology dupe!
5 out of 5 stars
Thumbs up graphic, would recommend
A - 7 months ago, Verified purchaser
Bought this on a whim as new shampoo because the scent sounded nice and curls need moisture. Turns out it reminds me a lot of Pureology which is much more expensive, but smells and feels very similar! I’m so glad I tried something new and found a new option that’s salon quality but less money!
No longer something I would recommend.
2 out of 5 stars
Sher - 8 months ago
originally posted on lorealparisusa.com
I have been using EverPure Moisture shampoo and conditioner for 10 years and have been happy with the results including the sun protection. With the new formulation, my straight hair does not style well and I have been having an itchy scalp. I am allergic to many fragrance formulations and have had a difficult time finding a shampoo/conditioner in the past. I really do not want to go through another hunt for products again, but it looks like at this point, it is my only solution for this problem unless you all have a different one to offer.
Loving Loreal Shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Amazing - 11 months ago, Verified purchaser
I love this shampoo. I can definitely tell a difference with my hair! I will be buying again.
The BEST
5 out of 5 stars
Thumbs up graphic, would recommend
SB - 1 year ago, Verified purchaser
Love this shampoo so much!! The shampoo plus conditioner makes my hair so soft and it’s great for color treated hair.