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Lands' End Essential Cotton Reversible Rug 23x39
$33.71 reg $44.95
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save $11.24 (25% off)In Stock
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About this item
Highlights
- Made of fine cotton — combed for softness
- Reversible for double the life
- Designed to coordinate with our Essential Bath Towels
- Carefully bound edges
- 100% cotton. Machine wash. Imported
Description
This bath rug offers pure cotton comfort at a great price. Short, snag-resistant loops of fine cotton keep it looking new longer. Edges durably finished with woven tape.
Features: Rectangle (shape)
Number of Pieces: 1
Dimensions (Overall): 39.0 inches (L), 23.0 inches (W)
Fabric Name: Plush
Construction Technique: Machine Made
Textile Material: 100% Cotton
Style: Bath Rugs
Backing Material: 100% Cotton
Fabric Weight Type: Year Round Fabric Construction
Care and Cleaning: Machine Wash, Tumble Dry
TCIN: 1002937088
UPC: 197230277347
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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Shipping details
Estimated ship dimensions: 12 inches length x 11 inches width x 4 inches height
Estimated ship weight: 3.1 pounds
item ships from third party seller: Lands' End
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This bath rug is a popular choice among guests for its plush feel, absorbency, and reversible design. Many appreciate its ability to coordinate well with various bathroom decors and its durability over time. However, some guests have raised concerns about slipperiness and shedding after washing. Overall, it offers a comfortable and stylish addition to any bathroom, making it a worthwhile investment for those seeking quality and comfort.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 117 reviews
2 out of 5 stars
26 August, 2025
originally posted on Lands' End
Unsafe
I purchased two of these rugs. I have several 100% cotton Lands End bath mats that are excellent and have lasted for 10+ years. However, these are very slippery. I tried putting the cotton loop side down and it doesn't make a difference. They are a real hazard.
5 out of 5 stars
29 June, 2025
originally posted on Lands' End
(no review title)
color neutral and coordinates well with bathroom and size big enough for a tub 23x39 very absorbent
1 out of 5 stars
12 April, 2025
originally posted on Lands' End
Caution!
I have bought these rugs for years and have never had a problem with them except some fraying after many years of daily use. I purchased these this year and they must be made with a different material as they slide all over the floor. My daughter who walks with a cane and has never had an issue with our other rugs from Lands End until I purchased these, the rug slide right from under her and down she went. We returned them immediately.
5 out of 5 stars
21 March, 2025
originally posted on Lands' End
Cushy soft well constructed bath rug
Love this rug! Very thick and soft. It's only been a few weeks, but isn't shedding, feels solid and I think it's going to last quite a while.
4 out of 5 stars
24 October, 2024
originally posted on Lands' End
Love these rugs
I have been buying these reversible rugs for years because they are really the best made, heavyweight rugs, anywhere for my bathroom with a vinyl floor as rubber back can turn your vinyl yellow. For several years pretty colors have not been available. I just received the new blue and the green. The green rug is darker than I expected and not really the right green tint for my newly remodeled bathroom. Colors do fade but I don’t think this green will ever match. The blue rug will be good, much better than the current “silver” light gray that I have that looks worn after walking on it a few times. Thanks Lands End for adding color back to our bathrooms!
4 out of 5 stars
7 August, 2024
originally posted on Lands' End
(no review title)
I bought two other rugs from a different company, the same brand I like them, but they were not large enough for what I wanted This rug is a little darker than those others, but just perfect for what I was looking for.
5 out of 5 stars
2 August, 2024
originally posted on Lands' End
Great feel.
Was great color for bathroom.
5 out of 5 stars
7 February, 2024
originally posted on Lands' End
Great rug?
Very nice rug. Washed nicely and is reversible if you remove the tag!
2 out of 5 stars
4 January, 2024
originally posted on Lands' End
Missing Bed, Bath and Beyond quality
Land’s End would be well advised to use the mill and manufacturer that was the source of the Wamsutta brand for Bed, Bath and Beyond. This rug was shipped with Land’s End's advice to cut pulled loops with scissors. Good advice since I have given up on the description of this rug as double-sided: there wouldn’t have been much rug remaining for all of the pulled loops if I had not placed the rug loop-side down. Note: I have two, 10-year-old Wamsutta loop rugs in high traffic areas without a single pulled loop.
5 out of 5 stars
2 January, 2024
originally posted on Lands' End
Nice, Soft, Good-sized Bath Rugs
LOVE this Bath Rug! Bought 2 of these for two new bathrooms after a remodel, and they are soft, springy, absorbent, and the perfect size! They feel really good underfoot. I bought the Blue and the Grey colors, and both go well with the tile and decor of the different bathrooms. I haven't washed them yet, but I expect they will be fine. I like the fact that they are reversible. I'll update the review if they don't wash well.
3 out of 5 stars
30 December, 2023
originally posted on Lands' End
Soft bath mat
The color is a darker blue than the picture. The mat is a bit slippery on the floor. It is very soft and thick and it does dry quickly. I haven’t washed and dried it yet so I can’t comment on its washability.
5 out of 5 stars
29 December, 2023
originally posted on Lands' End
Great kitchen rugs
I bought these rugs a few monthss ago. They are thick and wash well. I even bought a second set.
1 out of 5 stars
4 December, 2023
originally posted on Lands' End
First wash, pulls all over the place
I do not have a washer with an agitator, and item was washed per instructions, and it came out with multiple pulls and damage. Unfortunately, I had already ordered two more items that are the same Line, and I wish I could’ve canceled the whole order. Very poor quality.
4 out of 5 stars
30 October, 2023
originally posted on Lands' End
Soft, thick rug
Nice bath mat. It’s thick and soft. I ordered Copenhagen blue which I thought would be a blue-grey but it is blue-purple. Pretty color, just unexpected.
5 out of 5 stars
7 October, 2023
originally posted on Lands' End
Warm under your feet rug
I’ve always felt this is the Best Cotton Bath Rug. This washes well and maintains its shape.
5 out of 5 stars
4 October, 2023
originally posted on Lands' End
Great color
I recently purchased this bath mat, and I couldn’t be happier with it. I love the color in my bathroom that was recently blue. And it washes and dries beautifully.
5 out of 5 stars
14 July, 2023
originally posted on Lands' End
It’s a prize
I’m very happy with this rug & love it being reversible
5 out of 5 stars
25 June, 2023
originally posted on Lands' End
nice quality
This is the second bath rug I have purchased and happy with the quality
5 out of 5 stars
16 April, 2023
originally posted on Lands' End
Nice and soft
Great bath mat, nice on your feet after your bath or shower
5 out of 5 stars
18 March, 2023
originally posted on Lands' End
Plush Reversible Rug
This rug met all my expectations: it launders well, looks great, and most importantly, feels good to bare feet.