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Lands' End Premium Supima Cotton 6-Piece Bath Towel Set
New at target
$89.96 reg $119.95
Sale
save $29.99 (25% off)
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- Supima cotton is farmed to minimize environmental impact.
- Rare Supima® — the top 3% of cotton grown in the U.S.
- Combed for added softness
- Detailed with dobby weave
- Bath Towel is 650 grams per square meter
Description
Looking to upgrade your bathroom essentials and decor with the coziest towels around? Our Supima Towels are a revelation to customers who've relied on other sources — even for Supima towels — and thought they knew what a soft towel felt like. Luxury can be a simple addition. America-grown Supima cotton's secret is the extra-long fine fibers. We also comb them removing the shortest ones which lets us spin even smoother silkier yarn. The result is thirsty terry toweling that impresses everyone who uses it. Stay cozy stay dry and get the most out of a reliable choice. Our Bath Towels are generously sized — 56" long — for wrap-around comfort and bigger overall than standard sizes. Make the upgrade and your new towel set will set an unparalleled standard. It's time to hit the reset button and why not do it with the most plush terry towels around? Get the long lasting quality you love. That's what makes Lands' End a valued customer-focused brand.
Number of Pieces: 6
Piece 1: Bath Towel: 56 inches (L) x 30 inches (W), Quantity 2
Piece 2: Hand Towel: 30 inches (L) x 19 inches (W), Quantity 2
Piece 3: Washcloth: 13 inches (L) x 13 inches (W), Quantity 2
Fabric Name: Dobby
Textile Material: 100% Cotton
Style: Assorted Bath Towel Set
Fabric Weight Type: Heavyweight (550-800 GSM)
Care and Cleaning: Machine Wash, Tumble Dry
TCIN: 1006141514
UPC: 197231915811
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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Shipping details
Estimated ship dimensions: 17 inches length x 12 inches width x 6 inches height
Estimated ship weight: 4.23 pounds
item ships from third party seller: Lands' End
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The 6-piece set of rich steel towels has received mixed feedback. Guests appreciate their plushness, softness, and absorbency, making them ideal for daily use and gifting. However, some have experienced issues with loose threads, color fading, and excessive lint. Despite these concerns, many guests find them luxurious and durable.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 1041 reviews
1 out of 5 stars
12 October, 2025
originally posted on Lands' End
Towels Not a Good Purchase
I bought the Bourbon colored Supima towels for Fall. Washed them and rinsed twice in warm water. They had a smell to them, bled color into the wash and shed quite a bit of lint. There were loose threads on the hand and bath towels. I trimmed off over a foot of stitching on one bath towel. Also,after showering and drying down I realized that there was orange dye on my skin along with shedding and lint to clean up. The color of the towels was very nice and the towels soft and absorbent so disappointing to find so many quality issues.
5 out of 5 stars
26 September, 2025
originally posted on Lands' End
Great towels
These are the softest, most luxurious towels that I have ever bought and they're absorbent, too!
5 out of 5 stars
10 September, 2025
originally posted on Lands' End
Beautiful towel set!
Beautiful towels! I bought the towel set with monogram for my newly renovated bathroom. The color (ivory) and monogram complement the tile and quartz colors perfectly. The quality of the towels is great, plush and soft.
5 out of 5 stars
7 September, 2025
originally posted on Lands' End
Carolina Blue
Bought as a gift for a young lady going off to college as a freshman. Had them monogrammed to make them easier to keep up with. Very nice towels and lovely monogram.
3 out of 5 stars
6 September, 2025
originally posted on Lands' End
Bath Towel Set
I bought my towels a few weeks ago to go with my new bathroom. The color is perfect, I loved it! Unfortunately I opened the package and one of the towels had a big snag in it. Returning something is such a big deal that I did not start that process. So that towel is now just sitting there, until I figure out what to do.
5 out of 5 stars
4 September, 2025
originally posted on Lands' End
Such great quality
I buy Land's End towels because they're a decent size, good quality, and last just forever. I only bought a new set because the previous set was stained.
4 out of 5 stars
21 July, 2025
originally posted on Lands' End
(no review title)
I love the thickness and tho trim towels. However the towels “shed” and the dye discolored the water. So glad I did washed the towels alone.
5 out of 5 stars
8 July, 2025
originally posted on Lands' End
(no review title)
I bought a set of six towels and had them monogrammed for my granddaughter's high school graduation present.
5 out of 5 stars
5 July, 2025
originally posted on Lands' End
Great towels
These towels are very soft and absorbent. The dusty blue color is wonderful.
5 out of 5 stars
18 June, 2025
originally posted on Lands' End
Great bath towels!
Very happy with the quality of these towels (especially at the sale price!) Soft, fluffy, wash and dry well and color is exactly as shown.
5 out of 5 stars
14 June, 2025
originally posted on Lands' End
Best towels!
Throughout the years I have purchased towels from your company and have always been pleased.
5 out of 5 stars
5 June, 2025
originally posted on Lands' End
Superb towels
Bought rosebud but returning as not quite pink enough. Quality is amazing.
5 out of 5 stars
2 June, 2025
originally posted on Lands' End
Even better than before
I purchased some LandsEnd towels several years ago and was very happy with them. When I needed new ones, I ordered these. I was expecting a good, ice towel, but these are FABULOUS! The bath towels are oversized--you can wrap them around your body easily. They are soft and absorbent. You won't be disappointed.
5 out of 5 stars
30 May, 2025
originally posted on Lands' End
Soft feel
This is more expensive than I usually have bought but the towels are very soft and luxurious.
3 out of 5 stars
24 May, 2025
originally posted on Lands' End
Good color but stringy
I wanted charcoal gray towels that would be absorbent. They are that. HOWEVER, they are producing strings every time I wash them. That’s the whole reason I wanted new towels, to avoid the strings.
1 out of 5 stars
19 May, 2025
originally posted on Lands' End
Also Disappointed
I fully expected premium towels from the other reviews. I wish I'd read the one entitled "Terrible," as I had the exact same experience. The gray towels arrive with a few loops hanging as strings. I washed them as instructed: cold water on gentle, before using. When they emerged there were many more loops pulled out and strings hanging. This should not happen. I returned them.
5 out of 5 stars
14 May, 2025
originally posted on Lands' End
(no review title)
We love these thick and plush towels.They make us feel like we are at an expensive spa. They wash beautifully and hold their deep blue color.
5 out of 5 stars
7 May, 2025
originally posted on Lands' End
Great Towels
These towels are generously sized, thirsty, and good looking.
1 out of 5 stars
6 May, 2025
originally posted on Lands' End
Terrible
I have always ordered from Lands end. This is my first negative review. The towels I ordered are a disgrace. After the first wash every towel had long strings coming out. Spent a long time cutting them back. I did not expect this poor quality of towels from Lands End. I could never use them for guests.
1 reply from Customer Care team - 6 months ago
Oh no! This should never happen, and I'm truly sorry this was your experience. I encourage you to contact a specialist by chat (click on "Help" at the top left of landsend.com and drop down to "live chat") or by phone at 1-800-963-4816.
5 out of 5 stars
1 May, 2025
originally posted on Lands' End
Shower perfect!
Love the towels, colors are perfect. They launder well, soft and fluffy. I do overuse detergents. Zero softeners.