Interactive toy purse & fashion accessories playset for kids with multi-color lights and 30+ educational songs, sounds, and phrases
Includes 4 role-play toys sized just right for babies: cell phone rattle, pocket mirror, sunglasses teether, and crinkle scarf
Press the 2 “clasp” buttons for lights, music, sounds, phrases & songs that introduce shapes, colors, opposites and counting 1-10
Kids can open & close the purse for put-and-take play, or pack everything up for an exciting day of role-play
Helps strengthen fine motor skills and encourage early imaginative play for infants and toddlers ages 6 months to 3 years old
Description
Your baby will be ready for adventure with the Laugh & Learn Going Places Learning Purse from Fisher-Price. This interactive toy bag features multi-color lights, fun songs and phrases that introduce colors, shapes, counting, and more. Toddlers can press the buttons for lights and music, open the purse for fun put-and-take play, or use the 4 accessories for stylish role-play. Comes with cell phone rattle, self-discovery mirror, sunglasses teething toy, and crinkle scarf. Colors and decorations may vary.
Number of Pieces: 5
Dimensions (Overall): 11 Inches (H) x 8.06 Inches (W) x 2.75 Inches (D)
Weight: .98 Pounds
Suggested Age: 6-36 Months
Features: Sound Effects, Lights Up
Assembly Details: No Assembly Required
Educational Focus: Numbers, Sensory Development, Fine Motor Skills, Shapes and Colors, Music
Material: Plastic, Polyester
Battery: 3 LR44 Alkaline
TCIN: 89960101
UPC: 194735199150
Item Number (DPCI): 204-10-9573
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 12.1 inches length x 11.2 inches width x 3 inches height
Estimated ship weight: 1.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: We design and engineer thousands of toys and children’s products, and each model is evaluated to make sure it meets stringent safety standards. Our internal product safety procedures are designed to meet or exceed regulations and laws enforced by the U.S. Consumer Product Safety Commission (CPSC) and their regulatory counterparts around the world. Please know our products are certified as 100% non-toxic, as safety is our top priority. Your trust is extremely important to us, and we will continue to make our toys as safe as possible for your little ones. For a closer look at our commitment to making safe and sustainable products and for material-specific information, you can visit the Citizenship section of Mattel's website. https://corporate.mattel.com/product-quality-and-safety
submitted byMattel Consumer Services - 2 months ago
Brand expert
Q: What age is this appropriate for?
submitted by Msel68 - 9 months ago
A: This is age graded 6-36 months.
submitted byMattel Consumer Services - 9 months ago
Brand expert
Q: What kind of battery
submitted by Mariza - 11 months ago
A: 3 AG13 (LR44).
submitted byMattel Consumer Services - 11 months ago
The Fisher Price Laugh Learn Going Places Learning Purse is a delightful and interactive toy designed for toddlers, featuring a colorful purse with engaging accessories like a phone, mirror, and sunglasses. It promotes imaginative play and helps develop fine motor skills through various interactive elements, including songs and sounds. While some guests noted concerns about the weight and functionality of certain accessories, many praised its educational value and durability, making it a popular choice for young children.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6
4.6 out of 5 stars
229 star ratings
4.6 out of 5 stars with 229 reviews
77% would recommend
35 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
15 August, 2026Verified purchase
Inappropriate for age range
This is not appropriate for the age specified. The top of the purse, where the battery is stored, is far too heavy. Even with the battery removed, the weight and structure can cause harm to a young one or anyone else that maybe in range of a swinging purse.
1 reply from Mattel Consumer Services team - 18 days ago
If you have any questions or comments about this product, please give us a call for help at 1-800-432-5437, Monday-Friday from 9am-6pm ET.
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5 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
14 August, 2026Verified purchase
(no review title)
adorable! perfect gift for a first birthday!
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
10 July, 2026Verified purchase
(no review title)
It only speaks French!
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
21 June, 2026
Not safe
The paper on this phone comes off if it ends up in the baby’s mouth. It is not appropriate for the ages named.
1 reply from Mattel Consumer Services team - 2 months ago
We're concerned about the situation you've described. To get all the information we need to take the appropriate action for you, we'd like to talk to you personally. Please call our Consumer Services Team with the product nearby at 1.888.253.4303, Mon.-Fri., 9a.m.-6p.m. EST.
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5 out of 5 stars
13 June, 2026Verified purchase
(no review title)
My granddaughter loved it
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
31 May, 2026Verified purchase
(no review title)
Great item
Taylor
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
13 May, 2026Verified purchase
(no review title)
Very cute! Gave as a gift for a 2 year old and she loved it,
Terry
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5 out of 5 stars
24 April, 2026Verified purchase
(no review title)
So cute and a learning toy
Blessed
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
31 March, 2026Verified purchase
Great interactive toy
Fun for toddler!
Rachel09
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1 out of 5 stars
25 March, 2026Verified purchase
Lame accessories
I’m so confused why anyone likes this! The purse is cute and has a fun song but the accessories are terrible? What’s the point of the fake sunglasses with no straps to actually wear? So weird
1 reply from Mattel Consumer Services team - 5 months ago
We are sorry to hear that! Our team would like the chance to make things right. Please give us a call at 1-800-432-5437, Monday-Friday from 9am-6pm ET.
Ariana
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
21 January, 2026Verified purchase
(no review title)
Cute girls toy...bought for my great niece
Awesome lap top bag
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4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
31 December, 2025Verified purchase
great for 1 year old
cute. small handle
Broken pump
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
29 December, 2025Verified purchase
(no review title)
My great grandbaby loves this toy
Charlene
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
29 December, 2025Verified purchase
Adorable toy for baby girl
My niece loves this!
Target Deal
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5 out of 5 stars
28 December, 2025Verified purchase
(no review title)
Big hit with 18 month old granddaughter
Lyne
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5 out of 5 stars
27 December, 2025Verified purchase
(no review title)
My granddaughter loved it
Wandy
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5 out of 5 stars
13 December, 2025Verified purchase
(no review title)
Perfect for a toddler
Jessica
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5 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
13 December, 2025Verified purchase
playful purse
Christmas gift to granddaughter
Deb
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
13 December, 2025Verified purchase
Aforable purse
Adorable purse for your little one. Cute musical sounds and a fun toy to play with.
