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Leading Lady Women's The Evie - All-Day Cotton Comfort Bra (142) - 2 of 4Leading Lady Women's The Evie - All-Day Cotton Comfort Bra (142) - 3 of 4Leading Lady Women's The Evie - All-Day Cotton Comfort Bra (142) - 4 of 4
Leading Lady Women's The Evie - All-Day Cotton Comfort Bra (142) - 1 of 4

Leading Lady Women's The Evie - All-Day Cotton Comfort Bra (142)

$42.00

In Stock

Sold & shipped by Leading Lady
Eligible for registries and wish lists

Fit & style

  • Soft, cotton fabric for breathable comfort
  • Multi-size cups adapt as your body changes
  • Unlined, full coverage cups for natural shaping
  • Wireless for light, irritation-free support
  • Adjustable straps for a personalized fit
  • Wide, padded straps for gentle support
  • Cushioned hook-and-eye back closure
  • Leading Lady: Bras That Love Your Body

Sponsored

About this item

Fit & style

  • Soft, cotton fabric for breathable comfort
  • Multi-size cups adapt as your body changes
  • Unlined, full coverage cups for natural shaping
  • Wireless for light, irritation-free support
  • Adjustable straps for a personalized fit
  • Wide, padded straps for gentle support
  • Cushioned hook-and-eye back closure
  • Leading Lady: Bras That Love Your Body
Say hello to The Evie, your new go-to for ultimate everyday comfort. Designed for those days when wearing a bra feels like a chore, this ultra-soft, wireless bra is here to change your mind. With a breathable, cotton-rich fabric blend and a flexible, wire-free design, The Evie is made to move with you—not against you. The Evie features unlined, full-coverage cups that gently hug your shape without padding or push-up. Whether you're lounging at home, running errands, this bra delivers light support with zero discomfort. Its multi-size cups are designed to adapt with you, making it an ideal pick for those experiencing body changes—from monthly shifts to pregnancy and postpartum. You’ll love the wide, cushioned comfort straps that stay put and never dig in, plus an easy hook-and-eye back closure lined with a cushion backing for a smooth, itch-free finish. Fully adjustable straps let you personalize your fit, so you can feel supported and secure without compromising on comfort.

leading lady
womens bra

Measurment Size Size Size Size Size Size Size
Bust (inches) 32A 34A 36A 38A 40A 42A 44A
32 34 36 38 40 42 44
33 35 37 39 41 43 45
-
Bust (inches) 32B 34B 36B 38B 40B 42B 44B
32 34 36 38 40 42 44
34 36 38 40 42 44 46
-
Bust (inches) 32C 34C 36C 38C 40C 42C 44C
32 34 36 38 40 42 44
35 37 39 41 43 45 47
-
Bust (inches) 32D 34D 36D 38D 40D 42D 44D
32 34 36 38 40 42 44
36 38 40 42 44 46 48
-
Bust (inches) 32DD (E) 34DD (E) 36DD (E) 38DD (E) 40DD (E) 42DD (E) 44DD (E)
32 34 36 38 40 42 44
37 39 41 43 45 47 49
-
Bust (inches) 32DDD (F) 34DDD (F) 36DDD (F) 38DDD (F) 40DDD (F) 42DDD (F) 44DDD (F)
32 34 36 38 40 42 44
38 40 42 44 46 48 50
-
Bust (inches) 32G 34G 36G 38G 40G 42G 44G
32 34 36 38 40 42 44
39 41 43 45 47 49 51

All Sizes in Inches Unless Otherwise Stated

bra measuring guide

Use the tips & visuals in this guide to take body measurements accurately & easily.

Don't have a fabric tape measure? Use a shoelace or a pant leg to measure. Then, lay it flat & use a ruler or tape measure to get a numerical measurement.

How to measure

  • Find your band size

    Wearing your best fitting bra, measure your underbust. Wrap tape measure around chest just under your bust (under bra band), make sure the tape is snug & level across your back.

    • If your underbust measurement is an odd number, add 5 to get your band size.

    • If your underbust measurement is an even number, add 4 to get your band size.

    • Example: Underbust of 29" (odd number)+5 = 34" Band Size

    • Example: Underbust of 30" (even number)+4 = 34" Band Size

  • Find your cup size

    Measure your bust by wrapping tape measure around the fullest part of your bust.Be sure the tape is snug & level across your back.

    (Bust measurement)-(Band size) = (Cup size)

    Example:(Bust of 35)-(Band of 32) = 3(C Cup)

Bra sizes (band size + cup size)

32A 34A 36A 38A 40A 42A 44A 46A 48A
30A 32B 34B 36B 38B 40B 42B 44B 46B
  30C 32C 34C 36C 38C 40C 42C 44C
      32D 34D 36D 38D 40D 42D
        32DD 34DD 36DD 38DD 40DD
        30DDD 32DDD 34DDD 36DDD 38DDD

Fit issues

Fit tip: 90% of your support should come from your band,which should be snug & level across your back.

  • Straps slip

    Tighten straps until they sit smoothly aganist the skin.

    If you tighten the straps fully & don't feel supported, your band may be too loose.

  • Straps dig in

    Loosen straps until they sit smoothly against the skin .

    If you loosen the straps & don't feel supported, your band may be too loose.

  • Side overflow

    If band fits comfortably, go up a cup size. or try a different bra style.

    Example: If you usually wear a 32B, try a 32C.

  • Cup overflow

    If band fits comfortably, go up a cup size,

    Example: If you usually wear a 32B, try a 32C.

  • Wire sits on breasts

    Band is too loose. Take your measurements following the directions in this guide. Or, if the cup size is accurate, try a sister size down from your current size.

    See sister size chart for more info.

  • Cups Gape

    If band fits comfortably, tighten straps. if that doesn't help, try going down a cup size.

    Example: If you usually wear a 34B, try a 34A.

  • Band digs in

    Your band size is too small. Try going up a band size,and down a cup size

    Example: If you usually wear a 34C, try a 36B.

  • Band rides up

    Your band size is too big. Go down a band size,and up a cup size

    Example: If you usually wear a 34C, try a 32D.

Sister sizes

A "sister size" is an alternate size in which the cup size stays the same, even though the band size & cup letter change.

To find your sister size, locate your usual size on the chart below. To sister size down, select the size underneath. To sister size up, select the size above.

Example: if your size is 34C, the sister size down is 32D, & the sister size up is 36B.

32A 34A 36A 38A 40A 42A 44A 46A 48A        
30B 32B 34B 36B 38B 40B 42B 44B 46B        
  30C 32C 34C 36C 38C 40C 42C 44C 46C 48C    
      32D 34D 36D 38D 40D 42D 44D 46D 48D  
        32DD 34DD 36DD 38DD 40DD 42DD 44DD 46DD 48DD
        30DDD 32DDD 34DDD 36DDD 38DDD 40DDD 42DDD 44DDD 46DDD
Sizing: Womens Plus
Material: 92% Cotton, 8% Spandex
Fabric Name: Knit
Garment Style: Back Hook
Sheerness: Opaque
Garment Details: Padded Straps
Bra cup construction details: Unpadded Cup
Garment back type: U Back
Care and Cleaning: Hand Wash, Line Dry or Lay Flat to Dry
TCIN: 90946395
UPC: 722286099898
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 8 inches length x 6 inches width x 0.5 inches height
Estimated ship weight: 0.5 pounds
item ships from third party seller: Leading Lady

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

4.6 out of 5 stars with 19 reviews
5 out of 5 stars
10 October, 2025
originally posted on leadinglady.com
Image

The Evie- all day cotton

Love this bra. Extremely comfortable, and fits great!
1 reply from Leading Lady Customer Service team - 14 days ago
Thank you for the 5-stars & for shopping with Leading Lady! Family owned for 86+ years
Daryl S
Did you find this review helpful?
5 out of 5 stars
10 October, 2025
originally posted on leadinglady.com
Image

The Evie- all day cotton

Love this bra. Extremely comfortable, and fits great.
1 reply from Leading Lady Customer Service team - 14 days ago
We are delighted to hear that you love our Evie! Thank you for shopping with Leading Lady Family owned for 86+ years
Daryl S
Did you find this review helpful?
3 out of 5 stars
11 August, 2025
originally posted on leadinglady.com
Image

Wrong Fit/Measurement

Cup too large, band too small. Measured with online guidelines.
1 reply from Leading Lady Customer Service team - 3 months ago
Please know that we do offer free returns/exchanges: https://returns.leadinglady.com/#/ We would be happy to help you find a style that fits. Please email customercare@leadinglady.com Thank you for shopping with Leading Lady Family owned for 85+ years
ReviewerAnnon
Did you find this review helpful?
5 out of 5 stars
11 June, 2025
originally posted on leadinglady.com
Image

WONDERFUL BRA & EXTREMELY COMFORTABLE..

WONDERFUL BRA & EXTREMELY COMFORTABLE...! MY FIRST CHIOCE FOR MY DAILY WEAR....!
Sarah B
Did you find this review helpful?
5 out of 5 stars
11 June, 2025
originally posted on leadinglady.com
Image

WONDERFUL BRA & EXTREMELY COMFORTABLE...!

WONDERFUL BRA & EXTREMELY COMFORTABLE...! MY FIRST CHIOCE FOR MY DAILY WEAR....!
Sarah B
Did you find this review helpful?
5 out of 5 stars
11 June, 2025
originally posted on leadinglady.com
Image

WONDERFUL BRA & EXTREMELY COMFORTABLE...!

WONDERFUL BRA & EXTREMELY COMFORTABLE...! MY FIRST CHIOCE FOR MY DAILY WEAR....!
1 reply from Leading Lady Customer Service team - 5 months ago
Great news that this is your daily pick! Thank you for shopping with Leading Lady Family owned for 85+ years
Sarah B
Did you find this review helpful?
5 out of 5 stars
31 August, 2024
originally posted on leadinglady.com
Image

A Lady of a Certain Age

I've been looking for an "uplifting" COTTON bra - without an underwire - for years. I've tried dozens of minimally supportive stretchy bras - and they're HOT. This past summer was not kind to us who choose to wear bras. The Evie gives me a decent shape, and is comfortable and absorbent. I still keep my old underwire bras for dressier occasions.
1 reply from Leading Lady Customer Service team - 1 year ago
Thank you for sharing and we are thrilled that you found our Evie!
Still Cookin'
Did you find this review helpful?
5 out of 5 stars
20 June, 2024
originally posted on leadinglady.com
Image

Comfortable Support

Love this wireless cotton bra. Comfortable soft band that does not dig in when bending. Great soft straps. Good support as well. Leading Lady, please make this bra in more colors, such as purple, pink, and gray.
Jade
1 guest found this review helpful. Did you?
1 out of 5 stars
27 March, 2024
originally posted on leadinglady.com
Image

Cups too small

I got the largest size for my 34 G chest and the cups were way too small. I was basically falling out the top of this bra. Huge disappointment.
Amanda F.
1 guest found this review helpful. Did you?
5 out of 5 stars
18 March, 2024
originally posted on leadinglady.com
Image

My new favorite fit

I can't believe I found a comfortable bra in my size. I usually wear a 35G and underwires always seem to rub somewhere. Not a problem with this bra. With such a large cup size, it's great to have wide straps like these as well. I'll definitely be buying more.
Jodi R.
Did you find this review helpful?
5 out of 5 stars
27 December, 2023
originally posted on leadinglady.com
Image

The Most Comfortable Bra!

At 31 weeks pregnant, finding a comfortable and well-fitting bra has been a bit of a challenge. The Evie Bra has been a great solution – it fits perfectly, provides good support, and manages to be flattering too. The cotton fabric is super comfortable and feels so good on! I appreciate its versatility and the fact that the straps stay in place. I'll definitely be getting another one!!
Did you find this review helpful?
5 out of 5 stars
25 December, 2023
originally posted on leadinglady.com
Image

So soft and comfortable!

I love this bra. The cotton fabric is so soft and comfortable and I love that the straps are cushioned as well. This bra is so versatile you can wear it in the daytime or to sleep in because it’s so comfortable.
Arwen
Did you find this review helpful?
5 out of 5 stars
20 December, 2023
originally posted on leadinglady.com
Image

The comfiest ever!

*I received the bra in exchange for my honest review* I really love this bra! It has padded straps, so for us heavy breasted girls - your shoulders will thank you! Another thing I really like is that it has breathable cotton, it’s so soft and lightweight. For those days where you need something wire-free and comfortable, this is it.
Did you find this review helpful?
5 out of 5 stars
20 December, 2023
originally posted on leadinglady.com
Image

Soft cotton bra made for comfort!

I received this bra in exchange for my honest review. I love that this cotton bra has adjustable straps and I’m a big fan of the ribbed detailing (on the front, fabric lining). It’s comfortable and perfect as an everyday bra. I am a 36DD and the sizing I got fits 36 C/D/DD. The only downside to the bra is it doesn’t cover the top sides by the armpit area all the way which is inevitable for bustier women, but other than that, I think it’s a great bra for daily use and it’s comfortable!
Sierra
Did you find this review helpful?
5 out of 5 stars
19 December, 2023
originally posted on leadinglady.com
Image

Very Comfortable

This bra is super comfortable. I love wearing it everyday around the house, as it is not lined. It does not feel constricting. It has wide straps that do not dig in. The cotton fabric is so comfortable. I wear plus size clothing and it feels supportive. It has no wires to poke me. It has a nice wide band that does not bunch up. I can wear this bra doing most any activity I would in a typical day and be comfortable wearing it. I received this product in exchange for my honest review.
rusky1415
Did you find this review helpful?
4 out of 5 stars
19 December, 2023
originally posted on leadinglady.com
Image

Nurse Approved & Feels Great!

I received this bra in exchange for my honest review.I recently had the opportunity to try the Evie All Day Bra, and as a nurse, comfort is non-negotiable during long shifts. Here's a quick rundown: The Evie All Day Bra's cotton material is incredibly comfortable, making it perfect for all-day wear. The soft, breathable fabric ensures lasting comfort, even during extended periods.A standout feature is its wire-free design, providing a natural fit and freedom of movement. Ideal for daily activities, including demanding 12+ hour shifts.Medium-sized, cushioned straps offer just the right support without digging into the shoulders.Note that the band size runs about one size down. I didn't mind, but if you prefer a looser fit, consider sizing up. It's a versatile bra that adapts to your body's changes and ensures you stay comfortable, even during long and busy days. I would recommend this bra if your looking for all in one bra! :)
Karina
Did you find this review helpful?
5 out of 5 stars
19 December, 2023
originally posted on leadinglady.com
Image

No kidding!

They’re not kidding when they say this bra is comfortable enough to wear all day long without feeling like you’re in bra prison. The fabric is comfortable and the elastic band does not cut into my skin or cause that awful red mark at the end of the day IYKYK. In terms of support, I wouldn’t say it is the most supportive but that’s not the point of this style. It’ll keep the girls in place but won’t give you much more than that (don’t wear to run!)
BostonSals
Did you find this review helpful?
4 out of 5 stars
17 December, 2023
originally posted on leadinglady.com
Image

Very comfortable!

I received this bra in exchange for my honest review. After wear-testing this bra for a few days, I can say it is very comfortable! I am currently 7 months pregnant and don't really enjoy wearing bras because they can be uncomfortable, but this one was the opposite! I do wish I would've sized up in the band, because it ended up being a little too tight for me, and that's probably just me being a different size now since I'm pregnant. Overall, this is a great everyday bra!
Did you find this review helpful?

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