Lego - by Jonathan Bender (Hardcover)

About the Book

Celebrates the phenomenon of adult fans of LEGO products, elevating the toy into a pop-culture icon, art medium, and key factor in robotics technology, as the author copes with becoming a master model builder and a father.

Book Synopsis

An adult LEGO fan's dual quest: to build with bricks and build a family

There are 62 LEGO bricks for every person in the world, and at age 30, Jonathan Bender realized that he didn't have a single one of them. While reconsidering his childhood dream of becoming a master model builder for The LEGO Group, he discovers the men and women who are skewing the averages with collections of hundreds of thousands of LEGO bricks. What is it about the ubiquitous, brightly colored toys that makes them so hard for everyone to put down?

In search of answers and adventure, Jonathan Bender sets out to explore the quirky world of adult fans of LEGO (AFOLs) while becoming a builder himself. As he participates in challenges at fan conventions, searches for the largest private collection in the United States, and visits LEGO headquarters (where he was allowed into the top secret set vault), he finds his LEGO journey twinned with a second creative endeavor--to have a child. His two worlds intertwine as he awaits the outcome: Will he win a build competition or bring a new fan of LEGO into the world? Like every really good love story, this one has surprises--and a happy ending.

• Explores the world of adult fans of LEGO, from rediscovering the childhood joys of building with LEGO to evaluating LEGO's place in culture and art
• Takes an inside look at LEGO conventions, community taboos, and build challenges and goes behind-the-scenes at LEGO headquarters and LEGOLAND
• Tells a warm and personal story about the attempt to build with LEGO and build a family

Whether you're an avid LEGO freak or a onetime fan who now shares LEGO bricks with your children, this book will appeal to the inner builder in you and reignite a love for all things LEGO.

From the Back Cover

There are 62 Lego bricks for every man, woman, and child in the world. At the age of 30, Jonathan Bender realized that he didn't have a single one of them.

Reconnecting with his childhood dream of becoming a master model builder, Bender sets out to explore the quirky world of adult fans of LEGO (AFOLs) while becoming a builder himself. And that begins with learning how LEGO has morphed over seven decades from a tiny European toy maker into a pop-culture juggernaut that is pushing the definition of art and leading to advances in robotics. As he participates in challenges at fan conventions, searches for the largest private collection in the United States, and explores LEGO headquarters in Denmark, Bender finds his LEGO journey paired with a second creative endeavor--having a child. His two worlds intertwine in his discovery: will he win a build competition or bring a new fan of LEGO into the world?

Whether you're an avid LEGO freak or a onetime fan who now enjoys LEGO bricks with your children, this book will appeal to your inner builder and reignite a love for all things LEGO. Fans everywhere will recognize and relate to the intensity of emotion, dedication, and community that surrounds these simple plastic bricks.

About the Author

Jonathan Bender is a freelance features writer; his work has appeared in "Time Out New York," "Women's Health," "CNN.com," "ESPN.com," and the "Kansas City Star." This is his first book. He lives in Kansas City, Missouri, with his wife, Kate, and has significantly more than the 62 LEGO bricks that exist for every man, woman, and child in the world today.