High rise. Slim fit. Straight leg. We took your favorite high rise and updated it with an ultra-modern straight leg. Part of our signature ‘Lot 700’ fits, our 724 High-Rise Straight Jeans are designed to flatter, hold and lift—all day, every day. In 1873, Levi's ® invented the blue jean. What started as a piece of clothing for the American worker quickly became an icon of American style around the globe. And every Levi's ® style is crafted with the same high standard of craftsmanship and quality they've always been known for. Worn by everyone from miners and rebels to rockstars, Levi's ® aren't just made to be worn, but to be lived in, too.
Levi's
women's bottoms
Size
Jean Size
Waist (in)
Hip (in)
00
24
22.5 - 23.5
32 -33.5
0
25
23.5 - 24.5
33.5 - 34.5
2
26
24.5 - 25.5
34.5 - 35.5
4
27
25.5 - 26.5
35.5 - 36.5
6
28
26.5 - 27.5
36.5 - 37.5
8
29
27.5 - 28.5
37.5 - 38.5
10
30
29 - 30
39 - 40
12
31
30.5 - 32
40.5 - 42
14
32
32 - 33.5
42 - 43.5
16
33
33.5 - 35
42.5 - 43.5
18
34
34 -35
44.5 - 45.5
16W
34
38.25
47.25
18W
36
40.25
49.25
20W
38
42.25
51.25
22W
40
44.25
53.25
24W
42
46.25
55.25
26W
44
48.25
57.25
All Sizes in Inches Unless Otherwise Stated
women’s measuring guide
Wondering how to get a closet full of great-fitting outfits? Time to bring out that tape measure.
Use the tips & visuals in this guide to take body measurements accurately & easily.
How to measure
Waist
Bend slightly to one side. The crease is where your natural waistline is. Measure a comfortably loose, level line around that point.
Hip
Stand with your feet together. Measure a level line around the fullest part of your hips & Seat.
Inseam
Take a pair of pants that fit well. Now measure along the seam from the crotch to the leg opening.
Sizing: Womens Plus
Material: 78% Cotton, 21% Polyester, 1% Elastane
Fit: Straight Leg with a Slim Straight Fit
Closure Style: Fly Button and Zipper
Rise: High Rise
Inseam Length: 30 Inches
Fabric Name: Denim
Garment Length: Full
Garment Details: Patch Pocket, Side Pocket, Coin Pocket
Fabric Weight Type: Heavyweight Fabric
Stretch: Stretch
Care and Cleaning: Machine Wash, Tumble Dry
TCIN: 84097946
UPC: 195339311023
Item Number (DPCI): 014-13-2538
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 11 inches length x 10 inches width x 1.5 inches height
Estimated ship weight: 1.5 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
The 724 high rise jeans are a favorite among guests for their flattering fit and comfort. Many appreciate the stretchy material that allows for ease of movement while maintaining a stylish silhouette. The jeans are praised for their durability and color retention, making them a reliable choice for everyday wear. However, some guests noted inconsistencies in sizing and quality across different pairs, which may require careful selection.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3
4.3 out of 5 stars
972 star ratings
4.3 out of 5 stars with 972 reviews
comfort
5.0 out of 5
comfort: 5 out of 5
sizing
true to size
sizing: true to size
style
5.0 out of 5
style: 5 out of 5
value
4.6 out of 5
value: 4.6 out of 5
77% would recommend
9 recommendations
5 out of 5 stars
15 August, 2025
originally posted on levis.com
Never enough in my size
[This review was collected as part of a promotion.] They fit perfectly the only problem js they never have enough in my size .
Mule Girl
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
25 May, 2025Verified purchase
Levi's 724 mostly CONS
PROS The idea is good - a high-rise jeans with body. CONS These 724 are a very heavy weight fabric, such as big-tall mens' work-wear. The result is very stiff as well as being heavy.
gardenpro
2 guests found this review helpful. Did you?
3 out of 5 stars
7 May, 2025
originally posted on levis.com
Pockets?
Are women not allowed pockets? Did we do something wrong where we lost our privileges to sink our hands into our pockets beyond the knuckles? I sprung for Levis because they're "real jeans". I shoulda bought men's Levis. I bet the men's Levis have full pockets where you can sink your hand into the pocket and keep going down to the kneecap. I bet men are walking around carrying library books in their Levis front pockets. Not us women. No, we put a Kleenex in the front pocket and everybody knows about it because half of it is sticking out. What does a woman need to do to get some R-E-S-P-E-C-T around here? Or some durn P-O-C-K-E-T-S?
1 reply from Levi's Customer Service team - 6 months ago
Hey there, We appreciate you reaching out to us. We understand that even the smallest details can make a big difference in the way our products look, fit, and feel. Whether it's a variation in fabric treatment, finishing, or composition, we strive to maintain the highest level of consistency across all our products. We also understand that accurately representing our products is crucial, and we take great care to ensure that our photos showcase the true colors and details of each item. However, variations in lighting and other factors can sometimes impact the appearance of our products. We appreciate your feedback and will certainly take note of your concerns. If you have any further questions or feedback, please don't hesitate to reach out to us again. Also, just so you know, we have a 30 day exchange policy where you can exchange your item(s) for a different size, free of charge**. If you have any questions, please feel free to visit our Help Center for more information. And hey, if you're not already a Red TabTM Member, sign up here to enjoy free shipping and return. Marion, Levi's Customer Support. Levi's US Customer Service
1 reply from Levi's Customer Service team - 6 months ago
Hey there, We appreciate you reaching out to us. We understand that even the smallest details can make a big difference in the way our products look, fit, and feel. Whether it's a variation in fabric treatment, finishing, or composition, we strive to maintain the highest level of consistency across all our products. We also understand that accurately representing our products is crucial, and we take great care to ensure that our photos showcase the true colors and details of each item. However, variations in lighting and other factors can sometimes impact the appearance of our products. We appreciate your feedback and will certainly take note of your concerns. If you have any further questions or feedback, please don't hesitate to reach out to us again. Also, just so you know, we have a 30 day exchange policy where you can exchange your item(s) for a different size, free of charge**. If you have any questions, please feel free to visit our Help Center for more information. And hey, if you're not already a Red TabTM Member, sign up here to enjoy free shipping and return. Marion, Levi's Customer Support. Levi's US Customer Service
Small Hands McGee
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5 out of 5 stars
9 February, 2025
originally posted on levis.com
Perfect fit
[This review was collected as part of a promotion.] I love these jeans. Mid-rise jeans tend to slide down, and I'm so happy I found these high-rise jeans. They fit perfectly! I wish the colors offered were consistent. Each time I come back to order, the colors are different.
Byoung
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5 out of 5 stars
27 November, 2024
originally posted on levis.com
Love Love Love
Fit is perfection...cannot wait to wear them out!!
Jennifer
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3 out of 5 stars
26 November, 2024
originally posted on levis.com
nice material, tuns
[This review was collected as part of a promotion.] I was very excited to try these jeans, i was looking for a nice pair and decided to spend more than usual. I based my size off of the size chart, the pants run very big. Awkward extra fabric at tops of thigh. I perfer high waist because they usually fit tighter in the waist, but i have a bad gap in the back above my butt
1 reply from Levi's Customer Service team - 1 year ago
Hey Mo, 👋 Thanks for reaching out. Our goal is to provide a diverse range of fits that cater to everyone. We suggest reviewing our Men’s and Women’s Jeans Guide for comprehensive information on each fit or reaching out to customer service for personalized style recommendations. Our jeans are deliberately designed to vary in size, with some being intentionally oversized, cropped, or slimmer, even within the same size range. Additionally, slight alterations to fabric treatment, finishing, or composition can influence the fit of a pair of jeans. Moreover, each pair of jeans may fit individuals differently. Also, just so you know, we have a 30-day exchange policy where you can exchange your item(s) for a different size, free of charge**. If you have any questions, please feel free to visit our Help Center for more information. And hey, if you're not already a Red TabTM Member, sign up Here to enjoy free shipping and returns. Levi's US Customer Service
mo
Did you find this review helpful?
5 out of 5 stars
20 November, 2024
originally posted on levis.com
Perfect fit.
[This review was collected as part of a promotion.] Perfect fit for my curvy body. Stretchy and very slimming as they hug my body. I wear size 20 and they were kind of loose until I washed and dried them Then perfect.
T Sue
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3 out of 5 stars
9 November, 2024
originally posted on influenster.com
They are jeans
[This review was collected as part of a promotion.] The jeans fit a little snug across my belly and I have a small gap in the back. The length is too long for me even with heels( 4' 11") the style reminds me of high school with the boot cut. They feel pretty comfortable even with it being a little snug in the belly area. I can speak to the durability since I have not worn and washed them enough.
1 reply from Levi's Customer Service team - 1 year ago
Hello, 👋 Thanks for reaching out. Our goal is to provide a diverse range of fits that cater to everyone. We suggest reviewing our Men’s and Women’s Jeans Guide for comprehensive information on each fit or reaching out to customer service for personalized style recommendations. Our jeans are deliberately designed to vary in size, with some being intentionally oversized, cropped, or slimmer, even within the same size range. Additionally, slight alterations to fabric treatment, finishing, or composition can influence the fit of a pair of jeans. Moreover, each pair of jeans may fit individuals differently. Also, just so you know, we have a 30-day exchange policy where you can exchange your item(s) for a different size, free of charge**. If you have any questions, please feel free to visit our Help Center for more information. And hey, if you're not already a Red TabTM Member, sign up Here to enjoy free shipping and returns. Levi's US Customer Service
makemeup7291
Did you find this review helpful?
5 out of 5 stars
6 November, 2024
originally posted on influenster.com
Amazing !!
[This review was collected as part of a promotion.] These jeans were an excellent fit, and very flattering! I have not owned a pair of Levi’s jeans before, but definitely will be checking them out in the future. The material is great quality, super comfortable, and look amazing!
courtneyw164
Did you find this review helpful?
5 out of 5 stars
4 November, 2024
originally posted on levis.com
Soft and cute
[This review was collected as part of a promotion.] Comfortable they fit very nice for a plus size had some room to work with
MzBiscute
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2 out of 5 stars
4 November, 2024
originally posted on influenster.com
Good quality but I don’t like the fit
[This review was collected as part of a promotion.] I really like Levi’s brand they are good quality jeans. However I don’t like the fit and style of these jeans. They’re kind of tight on my belly but too baggy on my legs and I don’t like the way they look.
1 reply from Levi's Customer Service team - 1 year ago
Hello, 👋 Thank you for getting in touch. Our goal is to cater to various body types and preferences. We recommend checking out our Men’s and Women’s Jeans Guide for detailed information on each fit, or you can reach out to our customer service team for a personalized style consultation. We intentionally design our jeans to have varying proportions, including oversized, cropped, and slim fits, even within the same size. Additionally, minor differences in fabric treatment, finishing, or composition can also impact the fit of each pair of jeans. Remember that each individual's body shape will also affect how a pair of jeans fits. We just wanted to let you know that we offer a 30-day exchange policy where you can exchange your item(s) for a different size, completely free of charge. If you have any more questions, our Help Center has more information, so feel free to check it out. As a bonus, Red TabTM Members receive free shipping and returns! You can sign up here, or check if you're already a member. Levi's US Customer Service
amburrlove
Did you find this review helpful?
5 out of 5 stars
29 October, 2024
originally posted on influenster.com
Comfortable material that moves with you
[This review was collected as part of a promotion.] I received this product for free in exchange for my honest review. These 724 high rise slim straight jeans from Levi's are made with cotton, polyester and elastane. They move with you and have a slight stretch which makes them comfortable to wear. These jeans are on the thinner material side, rather than traditional thick jean fabric. They are noted as "high rise", however, they fit comfortably at my navel. I like the straight leg cut which looks great with any type of foot wear you choose. The only downside I found, the do collect lint, but can be easily removed with sticky tape or a damp cloth.
kathleene9d51
2 guests found this review helpful. Did you?
4 out of 5 stars
25 October, 2024
originally posted on influenster.com
Jeans
[This review was collected as part of a promotion.] This jean is so perfect, I love the rise straight for jeans, until the size is incorrect for my size. The comfort is really good and durability is enough.
lizbetharelyd
Did you find this review helpful?
5 out of 5 stars
24 October, 2024
originally posted on influenster.com
Sooo soft
[This review was collected as part of a promotion.] Stretchy, comfy, butter soft denim. I loooove these jeans! My only drawback is the inseam since I’m 5’7 with long legs I usually need tall pants.
phonchetv
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4 out of 5 stars
24 October, 2024
originally posted on influenster.com
Great pair of sleek denim
[This review was collected as part of a promotion.] These are a great pair of black pants. The style is sleek and looks great on. They do have a lot of stretch which helps for fit, but after a long day of wear does cause a little sagging. They are also very comfortable and do not dig in like some non-stretch denim does. I received this item free from influenster for my honest review.
mberkman
1 guest found this review helpful. Did you?
4 out of 5 stars
19 October, 2024
originally posted on influenster.com
Good
[This review was collected as part of a promotion.] I like this pants, it fits perfectly, it’s soft and comfortable. The style is simple, every day use, the pants is a little bit long but can be fixed easily.
maryams53
Did you find this review helpful?
2 out of 5 stars
15 October, 2024
originally posted on influenster.com
Nice Jean but two big a size
[This review was collected as part of a promotion.] These jeans were way to big for me. The fabric did feel comfortable and durable. They have a good over all style just wished they weren’t two sizes too big
1 reply from Levi's Customer Service team - 1 year ago
Hello, thanks for reaching out. Our goal is to provide a diverse range of fits that cater to everyone. We suggest reviewing our Men’s and Women’s Jeans Guide for comprehensive information on each fit or reaching out to customer service for personalized style recommendations. Our jeans are deliberately designed to vary in size, with some being intentionally oversized, cropped, or slimmer, even within the same size range. Additionally, slight alterations to fabric treatment, finishing, or composition can influence the fit of a pair of jeans. Moreover, each pair of jeans may fit individuals differently. Also, just so you know, we have a 30 day exchange policy where you can exchange your item(s) for a different size, free of charge**. If you have any questions, please feel free to visit our Help Center for more information. And hey, if you're not already a Red TabTM Member, sign up Here to enjoy free shipping and returns. Marion, Levi's Customer Support. Levi's US Customer Service
shannonm211
Did you find this review helpful?
5 out of 5 stars
15 October, 2024
originally posted on influenster.com
A staple!
[This review was collected as part of a promotion.] Levi’s High Rise Straight Jeans are a perfect blend of comfort and style. The high waist offers a flattering fit, while the straight leg gives a classic, timeless look. The denim is sturdy yet has a bit of stretch, making them comfortable for all-day wear. A wardrobe staple!
kaylab216
Did you find this review helpful?
5 out of 5 stars
12 October, 2024
originally posted on influenster.com
Such good quality
[This review was collected as part of a promotion.] Levi jeans are so classic. This pair of dark wash jeans that I got fits so well and the quality is so nice. Although Levi can be a bit on the Pricey side as far as jeans go you pay for quality so you’re gonna get a good pair of jeans every time  Super comfy. I would definitely buy these maybe in a smaller size.
laurenjordan8089ba74
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5 out of 5 stars
11 October, 2024
originally posted on influenster.com
Classic style meets comfort while caring for the planet!
[This review was collected as part of a promotion.] Hey Yall, I recently I tried these Levi's PL 724 High Rise Straight Leg jeans and the high-rise fit is super flattering, accentuating the waist while still being comfortable. I love that they don’t hurt my waist when I sit—no button gouges in my belly button! The straight-leg style gives them a versatile look that pairs perfectly with everything from sneakers to heels. The denim is soft yet durable, making these jeans ideal for daily wear. Plus, I love that Levi’s promotes their Water
