Linkedin Profile Optimization for Dummies - 2nd Edition by Donna Serdula (Paperback)

Book Synopsis

Give your LinkedIn profile the makeover it deserves--and get the attention you deserve

Look at your profile: you know it could be a little better. Too many LinkedIn users are just posting a basic resume and hoping for the offers to come flooding in, missing out on the incredible opportunity the platform offers to properly showcase their talents, products, and services to 610 million professionals in over 200 countries. LinkedIn is way more than a resume tool--to display your professional past and present--it's also your career future and personal brand. Used to its fullest extent, it helps you demonstrate the unique value and culture you provide, the skills and aspirations that make you different, to get the outcomes you truly want. But how's it done?

Profile branding expert Donna Serdula pioneered the concept of LinkedIn Profile Optimization and through her Website, LinkedIn-Makever.com, has helped over 5000 professionals use LinkedIn to achieve increased success. In this guide she applies that experience to help you use all of LinkedIn's capabilities to meet your goals, whether they be job search, reputation management, or sales--including how to:

• Create a memorable, successful profile
• Optimize personal keywords
• Showcase your experience, accomplishments, and unique value
• Use LinkedIn features to grow your network and more

You never get a second chance to make a first impression--and people are Googling you right now: Get a fresh online look and get results!

From the Back Cover

• Create an integrated LinkedIn branding strategy
• Optimize with keywords to get discovered
• Determine and articulate your professional story

Level up with a perfect profile and find success!

A LinkedIn profile is a platform to shape how others see you and explain how you impact lives. This book will share exactly what you need to know to optimize your profile according to your goals. Discover how to identify your personal keywords, utilize endorsements, and optimize your experiences. You'll also create a compelling summary of your experience that grabs the attention of a potential partner, client, or employer. "Link in" to the opportunities you've been waiting for!

Inside...

• Identify your LinkedIn goal
• Showcase your talents
• Attract more profile views
• Use personal keywords
• Optimize your profile photo
• Reinforce your personal brand
• Upgrade your About section
• Get noticed using LinkedIn

About the Author

Donna Serdula is the leading authority on LinkedIn profile optimization. Her company, Vision Board Media, provides branding services to individual and corporate clients. She is also an in-demand speaker. She can be found online at www.LinkedIn-Makeover.com and on LinkedIn at linkedin.com/in/todonna.