Location and Personalisation - (Telecommunications) by Daniel Ralph & Stephen Searby (Hardcover)
About this item
Highlights
- The world is charging towards the new network technologies of broadband and 3G, and new application technologies face the challenge of where they can be used.
- Author(s): Daniel Ralph & Stephen Searby
- 240 Pages
- Technology, Radio
- Series Name: Telecommunications
Description
About the Book
This books takes a pragmatic look at two particular application technologies - location and personalisation - and presents an understanding of the technical and business impact of these technologies.
Book Synopsis
The world is charging towards the new network technologies of broadband and 3G, and new application technologies face the challenge of where they can be used. This book takes a pragmatic look at two particular application technologies - location and personalisation - and presents an understanding of the technical and business impact of these technologies. With a combination of overview papers, detailed technical case studies and a deep understanding of actual implementatio of these services within a telecommunications environment, this book will help those wishing to deliver improved services based on these capabilities. Other key topics covered include CRM and content management.
