Loma Curvature Curvy Creme - 8.45 oz - Activate Your Curls. Control Your Frizz

Finally, a styler that truly speaks your curl's language. The Curvature Curvy Creme by Loma is a breakthrough formula designed to gently activate your natural waves and coils, coaxing them into a beautifully defined, bouncy rhythm without the dreaded stiffness or crunch. This is more than just a curl cream-it is a lightweight, medium-hold styler with a low-shine finish that controls frizz and infuses your hair with deep, non-greasy moisture. Its secret lies in Loma's innovative blend of clean ingredients, which is why it works wonders on all hair types-even if you don't have traditionally curly hair-as it can also be used as a firmer finishing creme for straighter styles. You will find yourself reaching for this cream any time you need flexible movement and flawless definition that lasts.

Your hair's health is the ultimate beauty secret, and this creme is packed with organically infused, healing ingredients to support just that. It harnesses the power of Kelp to activate and enhance your natural curl pattern, offering a true customization of your look. The formula also includes Creatine, which is incredibly effective at rebuilding the internal tensile strength of your hair, providing essential repair especially for those with color-treated, foiled, or bleached strands. Plus, with Sunflower Seed Extract, your hair color will be protected from fading, and you will get an extra layer of defense against damaging UV rays. Loma pioneered the use of Certified Organic Aloe Vera Gel as the primary base for all their products, so every application begins with a deeply moisturizing and soothing foundation that feels as good as it looks.

Embrace a styling routine that's rooted in wellness and a love for the planet. Loma controls every step of their product creation, from sourcing the purest ingredients to manufacturing and filling, ensuring unmatched integrity and performance in every tube. The brand is committed to sustainability, creating a formula that is free from parabens, sulfates, phthalates, and gluten, and is always cruelty-free. The Curvy Creme delivers that coveted, healthy, soft-to-the-touch finish that makes your hair look stronger and shinier with every use. Experience the difference of a naturally inspired, organically infused product that allows your unique texture to shine beautifully.