Loma Maximum Volumizing Solution - 8.45 oz - Volume with Backbone-and a Touch of Citrus Chic

Get ready for hair that knows how to make an entrance. Loma's Maximum Volumizing Solution is a brilliant, medium-to-firm hold styling fluid that delivers noticeable fullness and shine for a thicker, plumper look that actually lasts. This isn't just about a temporary lift; it's a future where your fine or flat hair has the backbone it deserves, creating that beautiful body and movement you've always craved. The solution glides on effortlessly, and while it starts smooth, it quickly sets up a flexible, yet touchable, structure that resists humidity and gravity all day long.

This hardworking formula is truly an organic cocktail for your strands, enriched with ingredients that feel as good as they sound. We've packed it with key botanical extracts like Fennel Seed and Sunflower Seed, which actively work to extend your hair color's vibrancy and help protect against sun damage and fading. You'll find organic Aloe Vera and vegetable-based Glycerin in the base, which act as powerful hydrators that also provide thermal protection when you heat style. The entire experience is rounded out with a vibrant, uplifting aromatherapy of Cranberry, Orange, and Tangerine—a signature scent that turns your routine into a self-care moment.

What makes this volumizing solution a true game-changer is its custom versatility; use it on clean, damp hair from roots to ends before your blow-dry to achieve that maximum volume, or smooth a little through dry hair for a wildly defined, piece-y look. It's a non-greasy styling tool designed for all hair types and all definitions of volume, from a subtle boost to full-on thickness. Because we stand with every eye, lip, face, paw and fin, this product is also proudly vegan, cruelty-free, and created with high-quality organic ingredients that ensure your style is both chic and kind.