FINALLY. It’s here! The first safe for daily use, certified non-toxic and microbiome safe whitening toothpaste on the market to be clinically proven against the leading brand. Whitening without the sensitivity means: no harsh chemicals, no gum irritation, and no tooth owies, which is the scientific term for enamel safe. And you know what?! We think it’s about time!
A product that either makes an unqualified on-pack statement indicating that it does not contain dye, or carries an unqualified on-pack statement such as "no dyes" or "dye-free."
A product that makes an unqualified on-pack non-toxic statement (the statement cannot be limited to humans or environment).
A product that carries an unqualified independent, third-party certification, or carries on-pack statement relating to the product being 100% vegan.
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