$25.00 when purchased online
Target Online store #3991
About this item
Highlights
- Premium down alternative bed pillow offers a light and airy feel
- Firm density provides you with enhanced support for a restful night of sleep
- Ideal for back sleepers
- 100% cotton lends breathability, comfort and long-lasting use
- STANDARD 100 by OEKO-TEX® certified
Description
Sink into the blissful comfort of a Firm Down Alternative Bed Pillow from Casaluna™ for a restful night of sleep that'll have you ready to take on the day. This standard bed pillow offers a light and airy feel from a premium down alternative fill, complete with a firm density that's perfectly suited for back sleepers who desire enhanced support. 100% cotton lends breathability and long-lasting use, making this down alternative pillow a welcome addition to your bedding essentials. Simply add an equally comfortable pillowcase from the Casaluna line, and you'll have yourself a beautifully balanced bedding arrangement.
This is your invitation to create a space that’s just for you. Make room to relax with Casaluna, where calm and comfort are naturally at home.
We’re committed to making products better for you, and the world. This product is STANDARD 100 by OEKO-TEX® certified, meaning that everything from the dyes and fabrics to accessories like buttons and zippers are tested and verified as free from harmful levels of more than 300 substances.
This is your invitation to create a space that’s just for you. Make room to relax with Casaluna, where calm and comfort are naturally at home.
We’re committed to making products better for you, and the world. This product is STANDARD 100 by OEKO-TEX® certified, meaning that everything from the dyes and fabrics to accessories like buttons and zippers are tested and verified as free from harmful levels of more than 300 substances.
Features: Rectangle (shape)
Number of Pieces: 1
Dimensions (Overall): 20 Inches (L), 28 Inches (W), 8 Inches thick
Weight: 2.3 Pounds
Fill Material: 100% Polyester
Fabric Name: Plain Weave
Sheet Features: Hypoallergenic
Textile Material: 100% Cotton
Fill Density: Firm
Thread Count: 300
Industry or Government Certifications: OEKO-TEX STANDARD 100
Pillow style: Side Sleeper Pillow, Back Sleeper Pillow
OEKO-TEX Certification Number: 17.HUS.16680
Care and Cleaning: Machine Wash, Tumble Dry
TCIN: 78632438
UPC: 191908115016
Item Number (DPCI): 062-05-0686
Origin: Assem In USA w/ foreign parts
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 25 inches length x 17 inches width x 8 inches height
Estimated ship weight: 2.4 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this pillow very firm?
submitted by The Q - 2 years ago
A: Hello - Thanks for asking. This pillows textile material is 100% Cotton and its fill density is firm. For personal preference we'd advise you to try the pillow at any of our store locations. Hope that helps and have a good day. - David
submitted byTarget Team Member - 2 years agoTarget staff supportA: Not firm at all. One of the flattest pillows I've ever felt or slept on right out of the box.
submitted byL - 1 year agoA: no it seems firm when you receive it, but within 2 weeks, it's soft, at best!
submitted byHelengirl19 - 2 years agoA: Not anymore. Just bought brand new ones in 1/2025 and they are quite floppy compared to the identical ones I bought 3+ years ago. Seems like Target changed the filling or something.
submitted bybecky - 4 months ago
Q: do you recommend a pillow protection cover?
submitted by DSF - 3 months ago
A: Hello DSF - Thank you for your question on Machine Washable Firm Down Alternative Pillow. A pillow protection cover is optional and it is up to Guests preferences, I hope this helps. Have a great day - Pavan
submitted byPavan - 2 months agoTarget staff support
Q: Are there of types of plastics or petrochemicals in the fill mixture or cover? If so, what steps have you taken to ensure they won't harm people's health from breathing it in, skin contact, etc?
submitted by Kalikara - 7 months ago
A: Hello Kalikara - We appreciate your interest in this Standard/Queen Machine Washable Firm Down Alternative Pillow - Casaluna™: Hypoallergenic, 300 Thread Count Cotton. It is STANDARD 100 by OEKO-TEX® certified. We know you will enjoy it. – Monica
submitted byMonica - 7 months agoTarget staff support
Q: Can this pillow be washed in washing machine?
submitted by Smith - 8 months ago
A: Hi Smith - Thank you for your interest in the item. Yes this is Machine Washable. - Faith
submitted byFaith - 8 months agoTarget staff support
Q: Why doesn't the label on the pillow indicate that it is Standard 100 Oeko-Tex certified.
submitted by Kim - 1 year ago
A: Hi, Kim - Thanks for asking! The Oeko-Tex certification process does not require the product to have a sewn in label – Target places oeko tex certification information to the product package and target.com page (under specifications) to ensure the institute and certification number are accurately listed for reference at point of purchase. Have a great day! - Rob
submitted byRob - 1 year agoTarget staff support
Q: What size is the 'standard' pillow here? 20" x 26"? Or is it actually a standard/QUEEN size - 20" x 30"?? I am needing the pillow to fit inside a standard size sham that fits 20x26. Thank you!
submitted by BCity girl - 3 years ago
A: Hello - The Machine Washable Firm Down Alternative Pillow - Casaluna™ is 20 Inches (L), 28 Inches (W), 8 Inches thick. - Nicole
submitted byNicole - 3 years agoTarget staff support
Q: What is the difference with the firm down alternative and the medium firm down alternative pillow?
submitted by Theresa - 3 years ago
A: Hello Target Guest - This is great question! The firm pillow has a heavier fill weight to provide additional support for those that want it. Medium support is typically preferred by stomach and back sleepers. Firm is preferred by back and side sleepers. Thanks for asking! - Aimee :
submitted byAimee - 3 years agoTarget staff support
Q: will this pillow fill out the Casaluna king pillow shams
submitted by kathleen - 5 years ago
A: Hi kathleen - Sink into extra comfort with this light and airy pillow! This pillow should fill out the Casaluna™ pillow shams. Happy sleeping! - Kasia
submitted byKasia - 5 years agoTarget staff support
Casaluna™ Build A Basic Bedding Collection
Down Alternative Basic Bedding Collection - Casaluna™
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4.3 out of 5 stars with 939 reviews
comfort: 3.6 out of 5
quality: 3.62 out of 5
value: 3.59 out of 5
56% would recommend
193 recommendations
Not very firm, but very comfy!
4 out of 5 stars
Thumbs up graphic, would recommend
aubrey - 18 days ago, Verified purchaser
Love these! We have replaced all our bed pillows with casaluna. They are so soft and comfortable to lie down on. My one knock is I wouldn’t call them “firm” but with two pillows, it’s perfectly comfortable to me. Go on sale fairly frequently, so I’d wait for a sale to buy.
Too soft/flimsy
3 out of 5 stars
Thumbs down graphic, would not recommend
maddielee - 23 days ago, Verified purchaser
These are much thinner/flimsier than I thought they would be. I had to open them though because they were shrink wrapped, so now I can’t return them :(
Inconsistent quality
3 out of 5 stars
Abby - 28 days ago, Verified purchaser
I bought one of these pillows and loved it, so I bought second one a few months later and the filling feels different. After just a week or two of use, it’s already much flatter than the months-old one. Still a decent pillow but quality is hit or miss.
Consistent Quality and Comfort
5 out of 5 stars
Thumbs up graphic, would recommend
GT - 1 month ago, Verified purchaser
We have invested in multiple sets of these Casaluna down alternative pillows for each bedroom in our home. The consistent quality of these pillows is awesome. The fact that they are machine-washable feature is great too. They're a worthwhile addition to our bedding.
The pillowed fell flat after a month
2 out of 5 stars
Thumbs down graphic, would not recommend
Tendoges - 1 month ago, Verified purchaser
At first the pillow was great. I purchased on Feb 28 and on April 1 it’s a pancake and causes neck pain. I wouldn’t recommend this to anyone unless you buy new ones each month.
Heaven for your head
5 out of 5 stars
Thumbs up graphic, would recommend
Melissa - 2 months ago, Verified purchaser
Felt like my head was on a cloud but still supportive. I am super picky on pillows and absolutely love this one. So happy I decided to try it!
Dont buy
1 out of 5 stars
Thumbs down graphic, would not recommend
Joie - 2 months ago, Verified purchaser
Very flat and not firm at all.
Comfy and Soft
5 out of 5 stars
Thumbs up graphic, would recommend
CynBlake - 2 months ago, Verified purchaser
This brand of pillows is comfy and soft with a single pin stripe around the outside. They breathe well and seem resistant to sleep stains.
not firm?
1 out of 5 stars
Thumbs down graphic, would not recommend
ally - 2 months ago
Quality control needs to be fired. Bought this pillow and it was so soft. I have this same pillow that I bought two years ago same brand same level of firmness and it is still more firm than the brand new one I just bought???? wtf
Too stinky
1 out of 5 stars
Thumbs down graphic, would not recommend
Christy - 2 months ago
It smells like paint thinner
Too Firm
3 out of 5 stars
Thumbs down graphic, would not recommend
mndivergirl - 2 months ago, Verified purchaser
These pillows are beyond firm. They are extra firm. My husband is ok with his, but I can't use mine. I am a side sleeper and a back sleeper and this just hurts my neck. If you like extra firm, it is well made.
Poor Quality -
1 out of 5 stars
Thumbs down graphic, would not recommend
Alicia W - 2 months ago, Verified purchaser
I purchased 2 of these pillows in January 2025 and these are by far the worse pillows I’ve ever purchased. They are already flat and lack volume in less than 2 months of use.
Confused but love
4 out of 5 stars
Thumbs up graphic, would recommend
Razz - 2 months ago, Verified purchaser
Ordered 2 of these to try them out . 1 was firm as described! Loved it .. 2nd was sooo soft im super confused what is going on here??? Other then that lovee the firm one
Comforrable!
5 out of 5 stars
Thumbs up graphic, would recommend
Mary - 2 months ago, Verified purchaser
Have tried many brands and it is very difficult to find comfortable firmness. Cassaluna is my favorite in the firm. I use 2 pillows so it works great This is our second set and after washing the first ones several times they do tend to get lumpy and are hard to get totally dry These were 40% off during sale and only $18 each for a king Very reasonable
Not Firm!
1 out of 5 stars
Thumbs down graphic, would not recommend
Heather - 3 months ago, Verified purchaser
Not Firm at all. I'm a side/stomach sleeper and firm pillows are suggested. It's soft, but the side of my face feels like it's sunk all the way down and can feel the mattress under it.
Good firm pillow
5 out of 5 stars
Thumbs up graphic, would recommend
Rb - 3 months ago, Verified purchaser
Nice firm pillow, good price
Absolutely Fabulous
5 out of 5 stars
Thumbs up graphic, would recommend
Mi - 3 months ago, Verified purchaser
Pillow is a repurchase. Speaks for itself. Just right firmness and cloud softness.
Last about a month
1 out of 5 stars
Thumbs down graphic, would not recommend
Vargas - 4 months ago, Verified purchaser
This pillow became extremely lumpy. It’s like sleeping on snowballs.
Great pillow at $25
5 out of 5 stars
Thumbs up graphic, would recommend
Jo - 4 months ago, Verified purchaser
Best pillow I’ve found for the price. Hard to find a firm -yet soft enough for comfort pillow for us side sleepers. This is great and isn’t the oh so toxic memory foam .
Firm....toooo firm.
1 out of 5 stars
Thumbs down graphic, would not recommend
Sherry - 4 months ago, Verified purchaser
They are very very firm. Bought by internet for my boyfriends place. After a few months one pillow is looking lumpy. But the firmness is holding up bc he sleeps beside the pillow. I'm returning these.. bc there's better out there! Seem like decorating pillows.