Loading, please wait...

Made to Stick - by Chip Heath & Dan Heath (Hardcover)

About this item

Specifications

Number of Pages: 336

Genre: Business + Money Management

Sub-Genre: Strategic Planning

Format: Hardcover

Publisher: Random House

Age Range: Adult

Author: Chip Heath & Dan Heath

Language: English

Street Date: January 2, 2007
TCIN: 11795787
UPC: 9781400064281
Item Number (DPCI): 247-02-2030
Origin: Made in the USA or Imported

Description



About the Book



Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.



Book Synopsis



NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.

"Anyone interested in influencing others--to buy, to vote, to learn, to diet, to give to charity or to start a revolution--can learn from this book."--The Washington Post

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.

Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.

Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.



Review Quotes




"Made to Stick summons plenty of brain science, social history, and behavioral psychology to explain what makes an idea winning and memorable--and the Heaths do the telling with beautiful clarity."--The Christian Science Monitor

"Utterly compelling."--Los Angeles Times

"Surprising and provocative."--The New York Sun

"Savvy."--People

"Fun to read and solidly researched."--Publishers Weekly (starred review)



About the Author



Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California.

Dan Heath is a senior fellow at Duke University's CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina.

Together, Chip and Dan have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages, including Thai, Arabic, and Lithuanian. Their most recent book is The Power of Moments.

If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.

Shipping details

Estimated ship dimensions: 1.08 inches length x 5.89 inches width x 8.27 inches height
Estimated ship weight: 0.97 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: Guam (see also separate entry under GU), APO/FPO, United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Northern Mariana Islands, Virgin Islands, U.S.

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the in-store purchase, ship date or online order pickup. See return policy for details.
See the return policy for complete information.

From the manufacturer

No information loaded.

Guest Ratings & Reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.