About this item
Highlights
- Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.
- About the Author: CHIP HEATH is a professor at the Graduate School of Business at Stanford University.
- 336 Pages
- Business + Money Management, Decision-Making & Problem Solving
Description
About the Book
The four principles that can help people overcome the brain's natural biases to make better, more informed decisions. The Heaths, the bestselling authors of "Made to Stick" and "Switch," tackle the thorny problem of how to overcome natural biases.Book Synopsis
Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.
Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We're overconfident. We seek out information that supports us and downplay information that doesn't. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn't fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?
Review Quotes
"A leader's most important job is to make good decisions, which--minus perfect knowledge of the future--is tough to do consistently...The Heath brothers explain how to navigate the land mines laid by our irrational brains and improve our chances of good outcomes." -Inc.
About the Author
CHIP HEATH is a professor at the Graduate School of Business at Stanford University. He lives in Los Gatos, California. DAN HEATH is a senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship (CASE). He lives in Raleigh, North Carolina. The Heath brothers are the bestselling authors of Made to Stick and Switch.