Maidenform Self Expressions Women's Stay Put Strapless Bra SE6990

Name: Maidenform Self Expressions Women's Stay Put Detachable Bra SE6990 - Beige 40D: Backless, Convertible Straps
Brand: Maidenform
SKU: 51440035
Price: 23.99 USD
Availability: InStock
Rating: 3.7 (320 reviews)

3.7 out of 5 stars with 840 reviews

10 Questions

$23.99

ColorBeige

Size40D

In Stock

Eligible for registries and wish lists

Fit & style

BASICALLY SEXY - Ultra-flattering intimate solutions for every body.
NO SHOW - Sleek fabric is nearly invisible beneath clothing.
STAYS UP - Eliminate slipping, sliding, and shifting with our Stay Up Power Band.
CUSTOM LIFT - A smart design that matches the amount of lift to the cup size for the perfect level of comfortable support in every size.
MADE TO FIT TIGHT - Designed to fit snugly to stay in place, size up for a more comfortable fit.
SUPPORT YOU NEED - Underwire design provides just the right amount of support, and SmartZone™ cup technology molds to your unique shape for a great fit.
WEAR IT YOUR WAY - Convertible, adjustable straps can be worn five ways: regular, crisscross, halter, one-shoulder and strapless.
COLD WATER WASH - Maidenform recommends hand washing this strapless bra in cold water to reduce energy consumption.

About this item

Fit & style

BASICALLY SEXY - Ultra-flattering intimate solutions for every body.
NO SHOW - Sleek fabric is nearly invisible beneath clothing.
STAYS UP - Eliminate slipping, sliding, and shifting with our Stay Up Power Band.
CUSTOM LIFT - A smart design that matches the amount of lift to the cup size for the perfect level of comfortable support in every size.
MADE TO FIT TIGHT - Designed to fit snugly to stay in place, size up for a more comfortable fit.
SUPPORT YOU NEED - Underwire design provides just the right amount of support, and SmartZone™ cup technology molds to your unique shape for a great fit.
WEAR IT YOUR WAY - Convertible, adjustable straps can be worn five ways: regular, crisscross, halter, one-shoulder and strapless.
COLD WATER WASH - Maidenform recommends hand washing this strapless bra in cold water to reduce energy consumption.

STAY-PUT, WORRY-FREE FIT
Ditch the stress when you ditch the straps. Our Stay Put strapless bra is designed to reduce shifting, sliding, and slipping - so you can own the room without distractions. Custom Lift™ technology provides the right amount of lift based on your cup size. And with balconette styling, a sweetheart neckline, and smooth, silky cups, this strapless underwire bra will disappear under clothing. Or convert it to one of five adjustable strap styles for even more versatility. Maidenform®: Because why wouldn't you choose a bra as confident as you are.

Maidenform Self Expressions

numeric size

CUP Bust Measurement	BAND Above the Bust Measurement
-	32	34	36	38	40	42
33	32A	-	-	-	-	-
34	32B	-	-	-	-	-
35	32C	34A	-	-	-	-
36	32D	34B	-	-	-	-
37	32DD	34C	36A	-	-	-
38	32DDD	34D	36B	-	-	-
39	-	34DD	36C	38A	-	-
40	-	34DDD	36D	38B	-	-
41	-	-	36DD	38C	-	-
42	-	-	36DDD	38D	40B	-
43	-	-	-	38DD	40C	-
44	-	-	-	38DDD	40D	42B
45	-	-	-	-	40DD	42C
46	-	-	-	-	40DDD	42D

All Sizes in Inches Unless Otherwise Stated

Sizing: Womens

Material: 79% Nylon, 21% Spandex

Sheerness: Opaque

Garment Style: Back Hook and Loop Fastener

Fabric Name: Knit

Garment Details: Convertible Straps

Garment back type: Backless

Bra cup construction details: Underwire, Lightly Lined Cup

Coverage: Medium

Care and Cleaning: Hand Wash, Line Dry or Lay Flat to Dry

TCIN: 51440035

UPC: 090563826643

Item Number (DPCI): 023-07-4923

Origin: Imported

If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 13 inches length x 6.2 inches width x 3.2 inches height

Estimated ship weight: 0.2646 pounds

Return details

This item can be returned to any Target store or Target.com.

This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.

See the return policy for complete information.

See all questions (10)

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Guests are saying

This strapless bra has garnered mixed feedback from guests, with many praising its comfort and support while others express concerns about sizing and cup shape. Guests appreciate its ability to stay in place throughout the day, making it suitable for various occasions. However, some have noted that the cups can create a pointy appearance, which may not be flattering for everyone. Overall, it offers a good balance of functionality and style for those seeking a reliable strapless option.

Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)

59% would recommend

159 recommendations

5 out of 5 stars

13 October, 2025Verified purchase

Maidenform strapless bra

Fits true to size. Stays in place too.

Luquid soap dispenser

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5 out of 5 stars

12 August, 2025

originally posted on Maidenform

Stay put strapless underwire bra

Great bra and I like that the straps can be adjusted to fit the different styles of tops or dress besides strapless.

Did you find this review helpful?

3 out of 5 stars

8 July, 2025Verified purchase

Bra

I dislike that it doesn’t have the grip to keep it up when it’s used as a strapless.

Krissyb

2 guests found this review helpful. Did you?

1 out of 5 stars

2 July, 2025Verified purchase

Not flattering

The strapless bra has an odd shape, when I tried it on it’s pointy and unflattering. I do not recommend.

marii

1 guest found this review helpful. Did you?

5 out of 5 stars

15 June, 2025Verified purchase

Buy a band extender to make it perfect!

Very confused by the other reviewers saying it causes a “cone shape.” Cups on mine are normal. I bought the beige in a 38B. Agree that it runs small in the band size, but I used a bra extender…and it was perfect! It’s honestly the most comfortable strapless bra I’ve ever owned…and this after emerging from years of wearing nursing bras (and now hating all wired bras haha). Wore it 9 hours for an event with very little slippage or tugging. Loved that it didn’t have those plastic strips on the inside of the band. Would buy again!

Dollface29

1 guest found this review helpful. Did you?

1 out of 5 stars

1 June, 2025Verified purchase

Trash Bra - don't buy

This bra is stiff and your boobs are coned shaped. It's not comfortable at all. I threw it out after one wear since I knew I couldn't get a refund. Don't buy this bra!

CatMac

3 guests found this review helpful. Did you?

5 out of 5 stars

21 May, 2025Verified purchase

Great fit bra

Great fitting bra! Love this bra

Trolls blanket

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5 out of 5 stars

20 April, 2025Verified purchase

Tween likes it

Thankful for in-store availability! Tween preferred this one to wear with her new dress for her spring dance.

TiredMama

1 guest found this review helpful. Did you?

5 out of 5 stars

21 January, 2025Verified purchase

I love this bra!

Super comfy - some say it’s too pointy and yes, it has outward projection in a way, but I like that!

DeeDee

3 guests found this review helpful. Did you?

1 out of 5 stars

13 November, 2024Verified purchase

Horrid

If you want pointy boobs buy this Makes your top look like you have literal traffic cones in your shirt. 0/10

Sam12345

4 guests found this review helpful. Did you?

5 out of 5 stars

30 October, 2024Verified purchase

OMG!! BUY IT!

Great support! i dont use it strapless, I like to wear it with the string support

CLOROX

1 guest found this review helpful. Did you?

4 out of 5 stars

1 October, 2024

Perfect fit

I rarely find bras that fit me corrrectly and I can honestly say this is the best fitting bra I've ever worn! It is balconette style so can't be worn with everything and I wish the straps weren't removable because sometimes they slide off when I'm putting it on.. took off one star because I actually think it gave me a rash in the very center where the cups connect . Other than that LOVE this bra!

Elle

1 guest found this review helpful. Did you?

3 out of 5 stars

9 September, 2024Verified purchase

Weird cup shape

I really like the band to this bra, has like a reinforced stretch band that keeps it tight to not slip down, but I hate the shape of the cups. They also almost seem smaller than other bras of the same cup size. If we feel them they feel like they’re triangular. If you turn to the side for a profile view, it kinda gives 60’s bra vibes.

3 guests found this review helpful. Did you?

5 out of 5 stars

22 August, 2024Verified purchase

Good buy

Great fit plus not to bulky

WhyTarget

2 guests found this review helpful. Did you?

1 out of 5 stars

14 August, 2024

originally posted on Maidenform

Bring back the old style

The Maidenform Stay Put strapless bra used to stay put and it had sticky material that also helped it stay put. There’s no more sticky material and within 5 minutes of wearing the bra, it slipped down my back. Very disappointed, I’ve bragged for years on the previous Stay Put strapless bra, can’t do that anymore!

Anonymous Disappointed

4 guests found this review helpful. Did you?

4 out of 5 stars

8 August, 2024Verified purchase

Got the job done

Sizing was accurate for me (38DD). It was comfortable and fit well, had no issues wearing it all evening for a wedding. The cup was a little more pointy when I put it on, but for the price it was great! Definitely worth it as opposed to spending $75 on a fancier strapless bra.

TC1234

3 guests found this review helpful. Did you?

4 out of 5 stars

31 July, 2024Verified purchase

Works but the band can be too tight

I used it without the straps and wore it all day, over 8 hours. It did slide down a bit but nothing that I needed to constantly pull up. So it does stay in place. However, it’s a bit too tight and I would only wear it occasionally to avoid discomfort.

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3 out of 5 stars

13 July, 2024

Not what I hoped for

This bra is uncomfortable and does NOT stay up at all. The little lift padding inside the cups also caused spillage out of the top, and was given the pointy Madonna bra look.

RDLme

1 guest found this review helpful. Did you?

3 out of 5 stars

29 June, 2024

Bra is all mixed up!!

The cup is pointy, yes. Underwire to high cut into my underarm. The cup size seems too large. The band was comfortable.

Jxh

2 guests found this review helpful. Did you?

5 out of 5 stars

29 June, 2024Verified purchase

Prrfect

Like the color and fit. Was exactly what I was looking for.

RxGo

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Maidenform Self Expressions Women's Stay Put Strapless Bra SE6990

Fit & style

About this item