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Maidenform Women's Love the Lift Push-Up & In Satin Demi Bra DM9900 - 2 of 3Maidenform Women's Love the Lift Push-Up & In Satin Demi Bra DM9900 - 3 of 3
Maidenform Women's Love the Lift Push-Up & In Satin Demi Bra DM9900 - 1 of 3

Maidenform Women's Love the Lift Push-Up & In Satin Demi Bra DM9900

$44.00

ColorSandshell
  • Black
  • Sandshell

In Stock

Eligible for registries and wish lists

Fit & style

  • This plunge push up & in demi bra was designed with Wonderbra style for your sexiest silhouette!
  • Targeted side shape and support for narrow profile and natural cleavage
  • Smoothing side wings for comfortable support all-around
  • J-hook on adjustable straps to convert to crisscross
  • Underwire bra with sexy plunge neckline

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About this item

Fit & style

  • This plunge push up & in demi bra was designed with Wonderbra style for your sexiest silhouette!
  • Targeted side shape and support for narrow profile and natural cleavage
  • Smoothing side wings for comfortable support all-around
  • J-hook on adjustable straps to convert to crisscross
  • Underwire bra with sexy plunge neckline
A sexy union of satin and lace. You'll love Maidenform's lace push-up bra designed exclusively with Wonderbra for natural-looking cleavage. Underwire with gorgeous plunge neckline looks great under any dress or top. Smoothing side wings for comfortable all around support. Adjustable straps that convert to criss-cross which works perfectly for tank tops and racerbacks.

Maidenform Self Expressions

numeric size
CUP Bust Measurement BAND Above the Bust Measurement
- 32 34 36 38 40 42
33 32A - - - - -
34 32B - - - - -
35 32C 34A - - - -
36 32D 34B - - - -
37 32DD 34C 36A - - -
38 32DDD 34D 36B - - -
39 - 34DD 36C 38A - -
40 - 34DDD 36D 38B - -
41 - - 36DD 38C - -
42 - - 36DDD 38D 40B -
43 - - - 38DD 40C -
44 - - - 38DDD 40D 42B
45 - - - - 40DD 42C
46 - - - - 40DDD 42D

All Sizes in Inches Unless Otherwise Stated

Sizing: Womens
Material: 76% Nylon, 24% Spandex
Fabric Name: Satin
Garment Style: Back Hook
Sheerness: Opaque
Garment Details: Adjustable Strap
Garment back type: Plain
Bra cup construction details: Padded Cup, Underwire
Coverage: Medium
Care and Cleaning: Hand Wash, Line Dry or Lay Flat to Dry
TCIN: 82859720
UPC: 077478850727
Item Number (DPCI): 023-06-0933
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3 inches length x 7.5 inches width x 9 inches height
Estimated ship weight: 0.25 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Guests are saying

This bra is highly praised for its comfort, fit, and support, making it a favorite among guests. Many appreciate its flattering design and the lift it provides, especially for those looking for a natural look. The quality is noted as excellent, with some guests expressing a desire for more color options. While there are minor concerns about sizing and squeaky straps, the overall sentiment is overwhelmingly positive, highlighting its appeal for everyday wear and special occasions.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 795 reviews
    comfort: 4.14 out of 5
    sizing: true to size
    value: 4.29 out of 5
    81% would recommend
    16 recommendations
    5 out of 5 stars
    13 October, 2025
    originally posted on Maidenform
    Image

    SEXY

    Love my bra's. Very pretty and extremely comfortable
    Lusciouslu
    Did you find this review helpful?
    2 out of 5 stars
    2 September, 2025
    originally posted on Maidenform
    Image

    Way tighter than anticipated

    The size was way smaller than it should have been, even with an extender this was way too tight. I'm talking like three or more sizes too tight. I ordered another push up style bra in the same size and it fits perfectly. The cup lift was perfect, though.
    KBrant
    Did you find this review helpful?
    4 out of 5 stars
    13 July, 2025
    originally posted on Maidenform
    Image

    Great Bra need more sizes

    I love this bra push in push-up. But I need it in a 42 and you guys don’t make a 42.
    Shirley A
    Did you find this review helpful?
    5 out of 5 stars
    21 June, 2025
    originally posted on Maidenform
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    Finally found the bra for me!

    After I lost weight I lost a lot of breast volume. This is the only bra that makes me look as full as I did before. I went from buying 3 to owning 9 now! And they’re cute, which is a Bonus!
    Allison Y
    Did you find this review helpful?
    1 out of 5 stars
    14 June, 2025
    originally posted on One Hanes Place
    Image

    Sized way too short in band.

    Should have listened to the reviews. Ordered size 38D the band was over three inches short. Awaiting return.
    Amylee
    Did you find this review helpful?
    2 out of 5 stars
    27 May, 2025
    originally posted on Maidenform
    Image

    Lovely Bra, But No Quality Control with Cuts

    I ordered three Maidenform bras in two colors, all the identical size and style. They are lovely bras. However, I question whether Maidenform has any quality control. All three bras fit differently! For example, one side is higher than the other on one bra and it pokes my armpit. The cups on one bra are also discernibly smaller than the other two bras. Moreover, when I measured the length of each bra once out of the package, all three were different and one significantly so…. I will not be ordering again online from Maidenform, as a result. Note: Per online verification, Maidenform bras are made in four different Asian countries. Were my bras made in three different locales? Makes one wonder.
    Jani A
    Did you find this review helpful?
    5 out of 5 stars
    8 April, 2025
    originally posted on Maidenform
    Image

    Great fit.

    I bought 3 of these 6 months ago and am ordering 3 more to replace my aging stock. Fits nice and evens me out post nursing changes in my breasts.
    Suny
    Did you find this review helpful?
    5 out of 5 stars
    20 March, 2025
    originally posted on One Hanes Place
    Image

    It fits well

    This bra was everything I was looking for. Thank you Maidenform!!
    Earthmom
    Did you find this review helpful?
    1 out of 5 stars
    14 March, 2025
    originally posted on Maidenform
    Image

    Sizing

    They run super small
    Mejustme
    Did you find this review helpful?
    5 out of 5 stars
    5 March, 2025
    originally posted on Maidenform
    Image

    38b Maiden form Push-up bra

    Very comfortable, doesn’t rise up. Fits well.
    Mandy O
    Did you find this review helpful?
    5 out of 5 stars
    2 February, 2025
    originally posted on Maidenform
    Image

    perfect for cross dressing

    I love. How it fits.I love how it feels.I love this
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    16 January, 2025
    originally posted on Maidenform
    Image

    Great bra

    Good fit, very comfy!
    PW13
    Did you find this review helpful?
    5 out of 5 stars
    6 January, 2025
    originally posted on One Hanes Place
    Image

    Push up and in bra

    This is a very comfortable bra that puts my gorls back where they used to be.
    Michelle 374
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    22 December, 2024
    originally posted on Maidenform
    Image

    Comfortable perfect fit

    Comfortable perfect fit
    Janiesal
    Did you find this review helpful?
    5 out of 5 stars
    16 December, 2024
    originally posted on Maidenform
    Image

    My favorite bra going on 5 years!

    I love this bra! Comfort, fit and lift are excellent! I’ve been wearing it for years now and I hope Maidenform never stops making this style. My only suggestion is that Maidenform make more solid colors without the lace option as they are great t-shirt bras!
    Kkjoy
    Did you find this review helpful?
    5 out of 5 stars
    22 September, 2024
    originally posted on Maidenform
    Image

    Quality, fit and suggestion to eliminate lace.

    The quality of the bra is excellent. I do take off the lace to give a smother look under my shirts and blouses, but bought this because it fits the best compared to others. The extra strap above the cups bring the cups in closer for my smaller size making a better fit.
    Patty M
    Did you find this review helpful?
    5 out of 5 stars
    7 August, 2024
    originally posted on Maidenform
    Image

    Gets the job done

    My favorite push up bra. My complaint is I wish they sold solid colors/texture for extra comfort.
    Dellsy
    Did you find this review helpful?
    5 out of 5 stars
    5 August, 2024
    originally posted on Maidenform
    Image

    Excellent Experience!

    Maidenform is the only brand I'll purchase -- they know what they're doing! Beautiful bra, sexy fit...yummy!
    Red2
    Did you find this review helpful?
    5 out of 5 stars
    26 July, 2024
    originally posted on Maidenform
    Image

    Flattering and supportive!

    Very flattering and supportive for moms after 4 kids! Comfortable as well. This is the only bra I buy now
    MomOf4
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    28 June, 2024
    originally posted on Maidenform
    Image

    Uplifting Spirit

    Husband loves the clevage
    CMRC
    Did you find this review helpful?

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