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Maidenform Women's Custom Lift Natural Boost Demi 9428 - image 1 of 4
Maidenform Women's Custom Lift Natural Boost Demi 9428 - image 2 of 4
Maidenform Women's Custom Lift Natural Boost Demi 9428 - image 3 of 4
Maidenform Women's Custom Lift Natural Boost Demi 9428 - image 4 of 4
Maidenform Women's Custom Lift Natural Boost Demi 9428 - image 1 of 4
$44 when purchased online

About this item

Fit & style

  • Super stretchy and soft fabric feels great against the skin
  • Underwire keeps you supported
  • Thick adjustable straps give you the perfect fit
  • Adjustable back hook closure keeps you secure
  • Demi style offers major coverage

Description

Take on your day with confidence in this Maidenform Women's Custom Lift Natural Boost Demi (Style #9428). Lifting technology gives you a slight boost, while the sleek lace fabric keeps you comfy from morning to night. This bra features underwire support and thick, adjustable straps for the support you need. Demi styling offers great coverage and the fabric feels soft and comfy against your skin.
Sizing: Full Figure
Material: 76% Nylon, 24% Spandex
Garment Style: Back Hook
Sheerness: Opaque
Garment Details: Convertible Straps, Adjustable Strap
Garment back type: Plain
Bra cup construction details: Padded Cup, Underwire
Care and Cleaning: Hand Wash, Line Dry or Lay Flat to Dry
TCIN: 82859699
UPC: 192503660468
Item Number (DPCI): 023-06-0752
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Maidenform Self Expressions

numeric size
CUP Bust Measurement BAND Above the Bust Measurement
- 32 34 36 38 40 42
33 32A - - - - -
34 32B - - - - -
35 32C 34A - - - -
36 32D 34B - - - -
37 32DD 34C 36A - - -
38 32DDD 34D 36B - - -
39 - 34DD 36C 38A - -
40 - 34DDD 36D 38B - -
41 - - 36DD 38C - -
42 - - 36DDD 38D 40B -
43 - - - 38DD 40C -
44 - - - 38DDD 40D 42B
45 - - - - 40DD 42C
46 - - - - 40DDD 42D

All Sizes in Inches Unless Otherwise Stated

Shipping details

Estimated ship dimensions: 3 inches length x 7.5 inches width x 9 inches height
Estimated ship weight: 0.25 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Northern Mariana Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU)

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Does this bra have a stretch cup?

submitted by shoe buyer - 1 year ago
  • A: The band and sides are stretch but not the cup.

    submitted byMfg Cust Service - 1 year ago
    Brand expert
4.3 out of 5 stars with 266 reviews
57% would recommend
7 recommendations
sizing: true to size
comfort: 4.8 out of 5
value: 4.6 out of 5

Love this bra!

5 out of 5 stars
Sonya M - 19 days ago
originally posted on Maidenform
Love the way this bra fits! The fabric/material is so smooth and soft and gives me the natural boost/coverage I need. I've been wearing Victoria's Secret bras for many years but I will be purchasing more of these Maidenform bras!
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Love this bra!

5 out of 5 stars
Cin62 - 1 month ago
originally posted on Maidenform
Perfect fit, very well designed, and comfortable.
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My FAV

5 out of 5 stars
DSmith - 1 month ago
originally posted on Maidenform
My favorite bra. I have 7 of them
Did you find this review helpful?

Great bra

5 out of 5 stars
Chrissy D - 1 month ago
originally posted on One Hanes Place
Great feel, looks great and comfortable.
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Amazing Lift!

5 out of 5 stars
Jenny41 - 2 months ago
originally posted on One Hanes Place
This is the best push-up bra I've ever had. It gives great lift and definitely adds a little size. As a B cup, this gives me just the right amount of additional lift I'm looking for. Really love this bra!
1 guest found this review helpful. Did you?

Fav Bra

5 out of 5 stars
Gigi P - 3 months ago
originally posted on Maidenform
This bra is one of my favorite bras. I wear it often. The fit is great and comfortable and is seamless under clothes while providing the little lift that I need. I have it in two colors.
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Needs more push up

5 out of 5 stars
L15a - 7 months ago
originally posted on One Hanes Place
Comfortable and fit is good. Wish it had more push up padding
1 guest found this review helpful. Did you?

Love it

5 out of 5 stars
Kimberly T - 9 months ago
originally posted on Maidenform
I'm a size 34A and this bra was a great fit. No gapping at the top that I often have with other bras, and very comfortable. The bra is also convertible which was an added bonus.
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This bra is the bomb!

5 out of 5 stars
Female that needs support - 9 months ago
originally posted on Maidenform
It fits perfectly
Did you find this review helpful?

Quality bra for a great price

5 out of 5 stars
smurfette618 - 9 months ago
originally posted on One Hanes Place
Fit perfectly and is made of high quality. Love the style.
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Very Comfortable.

5 out of 5 stars
JoanEllen - 9 months ago
originally posted on One Hanes Place
Great fit, very comfortable and pretty! Once I was able to determine what size was appropriate for me, I ordered several of these.
1 guest found this review helpful. Did you?

Just doesn’t fit right

2 out of 5 stars
Jane is my name - 9 months ago
originally posted on Maidenform
Not as terrible but there is WAY too much padding and it shifts all over the place when wearing. I bought my usual size so I don’t know what the problem is. It just doesn’t move well with me
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Already Reviewed and Published

5 out of 5 stars
Maidenform Shopper - 10 months ago
originally posted on Maidenform
Previously reviewed on One Hanes Pace as "LOVE THIS BRA"
Did you find this review helpful?

Nice lift

4 out of 5 stars
Ericka - 10 months ago
originally posted on One Hanes Place
Nice bra and definitely gives lift. Very attractive. The underwire could use a little more cushioning.
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Mislabeled

1 out of 5 stars
Thumbs down graphic, would not recommend
cev12 - 10 months ago, Verified purchaser
The description made me think this was lightly lined. But the tags describe it as push-up, and "adds a size." Which is also how it fits. Annoying.
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True to size

4 out of 5 stars
Thumbs up graphic, would recommend
dejay - 11 months ago, Verified purchaser
I like it. It fits good and the price is right. I bought 36a.
comfort: 4 out of 5
value: 5 out of 5
sizing: true to size
Did you find this review helpful?

Nice cuppy bra :).

4 out of 5 stars
Double A - 1 year ago
originally posted on Maidenform
Nice cuppy bra :). The straps are a little wide though. 38D. Maybe, I'll get a smaller band size in the future.
1 guest found this review helpful. Did you?

Excellent Bra!

5 out of 5 stars
Thrilled - 1 year ago
originally posted on Maidenform
Beautiful and super comfortable bra, at a most excellent price!
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Comfortable

5 out of 5 stars
Thumbs up graphic, would recommend
Momof4 - 1 year ago, Verified purchaser
this is the most comfortable push up bra I've ever bought. highly recommend
comfort: 5 out of 5
value: 4 out of 5
sizing: true to size
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The Perfect Bra

5 out of 5 stars
Twiggy - 1 year ago
originally posted on Maidenform
I love these so much. They make a perfect fit.
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