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Maidenform Women's One Fabulous Fit 2.0 Tailored Demi Bra DM7543 - 2 of 4Maidenform Women's One Fabulous Fit 2.0 Tailored Demi Bra DM7543 - 3 of 4Maidenform Women's One Fabulous Fit 2.0 Tailored Demi Bra DM7543 - 4 of 4
Maidenform Women's One Fabulous Fit 2.0 Tailored Demi Bra DM7543 - 1 of 4

Maidenform Women's One Fabulous Fit 2.0 Tailored Demi Bra DM7543 - Black 32A

2 Questions
$18.50

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Fit & style

  • Modern cup shape and open neckline provide the perfect amount of coverage.
  • Seamless cups won't show under tees.
  • Smartzone cups offer uplift, support and shaping right where you need it most.
  • Straps convert from traditional to crisscross for wardrobe versatility.
  • Satin-soft smooth fabric for 24/7 comfort.

About this item

Fit & style

  • Modern cup shape and open neckline provide the perfect amount of coverage.
  • Seamless cups won't show under tees.
  • Smartzone cups offer uplift, support and shaping right where you need it most.
  • Straps convert from traditional to crisscross for wardrobe versatility.
  • Satin-soft smooth fabric for 24/7 comfort.
Maidenform Women's One Fabulous Fit 2.0 Tailored Demi Bra DM7543. It is a demi underwire bra with modern cup shape and open neckline. A smooth allover fabric provides uplifting shape and great support. Has a silky microfiber body for a no-show look from front to back. Adjustable hook and eye at back to provide great fit. A fabulous t-shirt bra now even more fabulous!

Maidenform Self Expressions

numeric size
CUP Bust Measurement BAND Above the Bust Measurement
- 32 34 36 38 40 42
33 32A - - - - -
34 32B - - - - -
35 32C 34A - - - -
36 32D 34B - - - -
37 32DD 34C 36A - - -
38 32DDD 34D 36B - - -
39 - 34DD 36C 38A - -
40 - 34DDD 36D 38B - -
41 - - 36DD 38C - -
42 - - 36DDD 38D 40B -
43 - - - 38DD 40C -
44 - - - 38DDD 40D 42B
45 - - - - 40DD 42C
46 - - - - 40DDD 42D

All Sizes in Inches Unless Otherwise Stated

Sizing: Womens
Material: 71% Nylon, 29% Spandex
Material Lining: Nylon
Fabric Name: Microfiber
Sheerness: Opaque
Garment Style: Back Hook and Loop Fastener
Garment Details: Convertible Straps, Adjustable Strap
Garment back type: Crisscross
Bra cup construction details: Lightly Lined Cup
Coverage: Medium
Care and Cleaning: Hand Wash, Line Dry or Lay Flat to Dry
TCIN: 78629000
UPC: 738994655868
Item Number (DPCI): 023-06-0767
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4 inches length x 7.5 inches width x 9 inches height
Estimated ship weight: 0.25 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Any in size 30 G or around there ?

submitted by Blaze - 1 year ago

  • A: Thank you for your comment! We appreciate you taking the time to reach out. Unfortunately, the Maidenform Women's One Fabulous Fit 2.0 Tailored Demi Bra DM7543 is not available in size 30G or a similar size.

    submitted byMfg Cust Service - 1 year ago
    Brand expert

Q: Has anyone tried to remove the wire? Is it possible to remove the underwire?

submitted by Carol - 2 years ago

  • A: Hello! Thank you for your question! The **Maidenform Women's One Fabulous Fit 2.0 Tailored Demi Bra DM7543** is designed with a built-in underwire for support, and removing it could potentially damage the structure of the bra and affect its fit. While it's technically possible to remove the underwire, doing so isn't recommended as it may compromise the bra's functionality and durability. If you have any further inquiries or need assistance, feel free to reach out at 1-800-254-1545. We're here to help!

    submitted byMfg Cust Service - 2 years ago
    Brand expert
See all questions (2)

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Guests are saying

The reviews highlight a mix of experiences with this bra, showcasing its comfort and fit for many guests while also noting some concerns about the quality and design changes. Guests appreciate the soft material and support, making it a go-to choice for everyday wear. However, issues like curling cups and strap adjustments have been mentioned, indicating a need for improvement in certain areas. Overall, it remains a popular option for those seeking comfort and style.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 1047 reviews
    comfort: 4.17 out of 5
    sizing: true to size
    value: 2.67 out of 5
    33% would recommend
    6 recommendations
    5 out of 5 stars
    11 September, 2026
    originally posted on Maidenform
    Image

    Great bras.

    I’m obsessed with these bras! Color, fit and size. I don’t wear anything else. They never show under my clothes.
    Did you find this review helpful?
    1 out of 5 stars
    1 September, 2026
    originally posted on Maidenform
    Image

    Poor quality btas

    Your bras are poor quality & the underwires break often & pop out through the material
    Evelyn steenson
    Did you find this review helpful?
    5 out of 5 stars
    22 August, 2026
    originally posted on Maidenform
    Image

    Comfortable and great color selection

    I bought this bra since I had gotten this style from a department store in the past. I never realized that it could be criss-crossed in the back. I’m loving it and got it in three colors. Very comfortable and smooth fit under tee shirts.
    Havashu mom
    Did you find this review helpful?
    1 out of 5 stars
    20 August, 2026
    originally posted on Maidenform
    Image

    After one wash top of bra curls & is VERY visible.

    As many others have said the top of the cups curl and make them VERY visible under clothing after one hand washing. I have been buying Maidenform bras for several years and this new bra is the worst style I've purchased. If I could leave a review and give it 0 stars I would, unfortunately, one star must be left in order to leave a review.
    jean22
    Did you find this review helpful?
    5 out of 5 stars
    10 July, 2026
    originally posted on Maidenform
    Image

    Favorite Bra

    My favorte bra, been ordering and wearing for years. Light padding, comfortable underwire, moves with you!
    Bambo
    Did you find this review helpful?
    1 out of 5 stars
    9 July, 2026
    originally posted on One Hanes Place
    Image

    Top curls over

    The tops of the cups curl over after several wears and washings, making this bra very visible under close-fitting clothing.
    kay03
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    30 June, 2026
    originally posted on Maidenform
    Image

    T shirt bra

    It fits me perfectly!! A perfect size!!
    Did you find this review helpful?
    4 out of 5 stars
    29 June, 2026
    originally posted on Maidenform
    Image

    Great fit but also a little tight.

    I’ve been the same size for years (32B) and a Maidenform customer for years, but this time around the bras I bought are all a little snug. I’m not sure if it’s me or not because I am a few pounds heavier, but I didn’t think it was that significant. (Currently 5’1” 113 lbs).
    silverlining 33
    Did you find this review helpful?
    3 out of 5 stars
    25 June, 2026
    originally posted on Maidenform
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    TOO SMALL

    Bra was too small I returned it but haven't received a refund yet
    Did you find this review helpful?
    5 out of 5 stars
    23 June, 2026
    originally posted on Maidenform
    Image

    Great fit and feel!

    I hesitated ordering online. I am small busted and very finicky! but love these bras and plan to snag some more while they have them!
    tucsontam
    Did you find this review helpful?
    4 out of 5 stars
    17 June, 2026
    originally posted on Maidenform
    Image

    Good Product - Few Design Changes

    I have bought these in the past. I love the style and fit but the most recent order gets a star off only because the material changed (I liked old better) and they moved the adjustment strap to the back, which I cannot reach.
    Lisa from Texas
    Did you find this review helpful?
    5 out of 5 stars
    16 June, 2026
    originally posted on Maidenform
    Image

    Bang for the buck

    Affordable comfort with nice support.
    T Miller
    Did you find this review helpful?
    5 out of 5 stars
    30 May, 2026
    originally posted on Maidenform
    Image

    Material very soft

    1st time purchase this bra. I'm happy with it
    Angy
    Did you find this review helpful?
    4 out of 5 stars
    21 May, 2026
    originally posted on Maidenform
    Image

    Colors

    This is my go to everyday bra, but really wish that Maidenform would make the cute colors and patterns for people that wear larger sizes than a D cup. I’m going to have to look elsewhere for a new bra that has more options for colors/patterns.
    Alwayshonest
    Did you find this review helpful?
    1 out of 5 stars
    17 May, 2026
    originally posted on Maidenform
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    Not my favorite

    Not my favorite bra from maiden form. I don’t care for the strap adjustment being on my back and it doesn’t seem like there is overlap where you clasp.
    Did you find this review helpful?
    1 out of 5 stars
    11 May, 2026
    originally posted on Maidenform
    Image

    Cup material rolls and shows

    The cup material rolls and shows under t shirts. I miss the discontinued 09757 t-shirt bra. Please bring it back.
    As35
    Did you find this review helpful?
    3 out of 5 stars
    24 April, 2026
    originally posted on Maidenform
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    Runs small/ tight

    I wish i would have sized up in the band size. Bra is nice, but very tight fitting. I measured per Maidenform instructions, but seems small. I added a bra extender and that makes it fit better.
    Did you find this review helpful?
    5 out of 5 stars
    4 April, 2026
    originally posted on Maidenform
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    SO GOOD

    I love it so much but I did size up from 36B to 38B in this particular style. I wear this one a lot, it's so soft, comfortable, gives beautiful round shape, and totally smooth under T-shirts
    BrendaBB
    Did you find this review helpful?
    3 out of 5 stars
    1 April, 2026
    originally posted on Maidenform
    Image

    Contortionist

    Whose brilliant idea was it to put the strap adjustment in the back???
    Jersey Girl 59
    Did you find this review helpful?
    4 out of 5 stars
    28 March, 2026
    originally posted on Maidenform
    Image

    Great bra

    Love the lightly padded cups, good size straps not thin. Looks good under clingy clothing. Underwire not uncomfortable.
    JWiet
    Did you find this review helpful?

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