$24.49 sale price when purchased online
$28.99 list price
Target Online store #3991
About this item
Highlights
- A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success.
- Author(s): John Caples
- 258 Pages
- Business + Money Management, Advertising & Promotion
Description
Book Synopsis
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.Dimensions (Overall): 9.0 Inches (H) x 6.0 Inches (W) x .63 Inches (D)
Weight: 1.13 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 258
Genre: Business + Money Management
Sub-Genre: Advertising & Promotion
Publisher: Www.bnpublishing.com
Format: Hardcover
Author: John Caples
Language: English
Street Date: February 8, 2013
TCIN: 1002215890
UPC: 9781638231288
Item Number (DPCI): 247-31-8242
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 0.63 inches length x 6 inches width x 9 inches height
Estimated ship weight: 1.13 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Trending Non-Fiction
$12.67
was $15.38 New lower price
4.6 out of 5 stars with 9 ratings