Making Ads Pay - by John Caples (Paperback)

Name: Making Ads Pay - by John Caples (Paperback)
Brand: www.bnpublishing.com
SKU: 88733689
Price: 8.81 USD
Availability: InStock

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About this item

Highlights

A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success.
Author(s): John Caples
258 Pages
Business + Money Management, Advertising & Promotion

Description

Book Synopsis

A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.

Dimensions (Overall): 9.0 Inches (H) x 6.0 Inches (W) x .54 Inches (D)

Weight: .77 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 258

Genre: Business + Money Management

Sub-Genre: Advertising & Promotion

Publisher: Www.bnpublishing.com

Format: Paperback

Author: John Caples

Language: English

Street Date: February 8, 2013

TCIN: 88733689

UPC: 9781607965664

Item Number (DPCI): 247-48-5593

Origin: Made in the USA or Imported

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Shipping details

Estimated ship dimensions: 0.54 inches length x 6 inches width x 9 inches height

Estimated ship weight: 0.77 pounds

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