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Making Ads Pay - by John Caples (Hardcover) - 1 of 1

Making Ads Pay - by John Caples (Hardcover)

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About this item

Highlights

  • A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success.
  • Author(s): John Caples
  • 258 Pages
  • Business + Money Management, Advertising & Promotion

Description



Book Synopsis



A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
Dimensions (Overall): 9.0 Inches (H) x 6.0 Inches (W) x .63 Inches (D)
Weight: 1.13 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 258
Genre: Business + Money Management
Sub-Genre: Advertising & Promotion
Publisher: Www.bnpublishing.com
Format: Hardcover
Author: John Caples
Language: English
Street Date: February 8, 2013
TCIN: 1010789458
UPC: 9781638231288
Item Number (DPCI): 247-37-0677
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 0.63 inches length x 6 inches width x 9 inches height
Estimated ship weight: 1.13 pounds
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