Marketing 7.0 - by Philip Kotler (Hardcover)

Name: Marketing 7.0 - by Philip Kotler (Hardcover)
Brand: Wiley
SKU: 1007886175
Price: 28.49 USD
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About this item

Highlights

Author(s): Philip Kotler
256 Pages
Business + Money Management, E-Commerce

Description

About the Book

"Technology undergoes consistent evolution, with each iteration building upon its predecessors. Microsoft Windows was first released in 1985 and has gone through multiple milestones. The latest version, Windows 11, launched in 2021. Google Chrome browser takes this to another level with its rapid update cycle, reaching Version 133 by March 2025. These numbering conventions do not just indicate software updates; they reflect the iterative nature of technology itself. Similarly, marketing has never been static; technological advancements, from digital media and artificial intelligence (AI) to immersive technology, have always shaped its evolution"-- Provided by publisher.

Suggested Age: 22 Years and Up

Number of Pages: 256

Genre: Business + Money Management

Sub-Genre: E-Commerce

Publisher: Wiley

Theme: Internet Marketing

Format: Hardcover

Author: Philip Kotler

Language: English

Street Date: April 7, 2026

TCIN: 1007886175

UPC: 9781394329861

Item Number (DPCI): 247-01-2996

Origin: Made in the USA or Imported

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Estimated ship dimensions: 1 inches length x 1 inches width x 1 inches height

Estimated ship weight: 1 pounds

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