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Marketing For SuperVillains - by Jesse James Wroblewski (Hardcover)
About this item
Highlights
- For far too long marketing professionals have been getting the shaft.
- Author(s): Jesse James Wroblewski
- 182 Pages
- Business + Money Management, Advertising & Promotion
Description
Book Synopsis
For far too long marketing professionals have been getting the shaft.
This marketing manifesto is intended to spark a revolution amongst advertising & branding professionals who deserve
more as well as a tome to help recruit new revolutionaries currently in the form of business owners who never want their business product or service to be looked at as a commodity.
Marketing For Supervillains is a serious book on how to approach brand differentiation, Decommoditization(TM) and if one's aspirations are high enough for world domination.
Chock full of relevant pop culture references Marketing For Supervillains will show aspiring differentiators how to approach the subject of becoming decommoditized. Follow this detailed differentiation process and learn how to achieve the high ground when presenting and winning new work.