Marketing - (Lannoo Campus) by Igor Nowé (Paperback)

Name: Marketing - (Lannoo Campus) by Igor Nowé (Paperback)
Brand: Lannoo Publishers
SKU: 1006488308
Price: 36.49 USD
Availability: InStock

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About this item

Highlights

This book revisits core marketing principles like SAVE and the Customer Journey and shows how these frameworks have evolved, providing practical tools for building effective marketing plans.
About the Author: Igor Nowé has held various marketing and sales positions in various national and international companies.
210 Pages
Business + Money Management, Marketing
Series Name: Lannoo Campus

Description

Book Synopsis

This book revisits core marketing principles like SAVE and the Customer Journey and shows how these frameworks have evolved, providing practical tools for building effective marketing plans.

Discover the essentials of modern marketing with Marketing: Reinventing the Basics. As digital revolutions reshape consumer behavior, this book revisits core marketing principles like SAVE and the Customer Journey. It offers a fresh perspective on how these frameworks have evolved, providing practical tools for building effective marketing plans. Perfect for educators and aspiring marketers seeking real-world skills in a dynamic, digital-driven market.

About the Author

Igor Nowé has held various marketing and sales positions in various national and international companies. He currently teaches Marketing and Account Management at Odisee University College (Brussels). He also teaches B2B, strategy and brand activation at Ehsal Management School (Brussels) and within the MBA program of the Flanders Business School (KU Leuven). In addition, he guides several companies in their strategy with valuemarketing.be.

Dimensions (Overall): 8.7 Inches (H) x 6.4 Inches (W) x .6 Inches (D)

Weight: .92 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 210

Genre: Business + Money Management

Sub-Genre: Marketing

Series Title: Lannoo Campus

Publisher: Lannoo Publishers

Theme: Direct

Format: Paperback

Author: Igor Nowé

Language: English

Street Date: July 29, 2025

TCIN: 1006488308

UPC: 9789020934052

Item Number (DPCI): 247-51-2813

Origin: Made in the USA or Imported

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Shipping details

Estimated ship dimensions: 0.6 inches length x 6.4 inches width x 8.7 inches height

Estimated ship weight: 0.92 pounds

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