Mass Communication: Foundations and Future - by Lennart Davenport (Hardcover)
$162.00 when purchased online
Target Online store #3991
About this item
Highlights
- Mass communication is the utilization of mass media to disseminate information to a broad segment of the population.
- Author(s): Lennart Davenport
- 308 Pages
- Language + Art + Disciplines, Journalism
Description
About the Book
Mass communication is the utilization of mass media to disseminate information to a broad segment of the population. It typically serves to convey information to a widespread audience located at a significant distance from the origin of the information. This discipline focuses on examining how the content of mass communication influences or persuades the behavior, attitudes, opinions, or emotions of its audience. Various mediums are employed for enabling mass communication, including radio, television, billboards, newspapers, films, social networking platforms, and the Internet. Tools utilized within mass communication comprise journalism, public relations, advertising, and social media. This book attempts to understand the critical aspects that fall under the discipline of mass communication and how such aspects have practical applications. It is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of mass communication. This textbook will serve as a reference to a broad spectrum of readers.Book Synopsis
Mass communication is the utilization of mass media to disseminate information to a broad segment of the population. It typically serves to convey information to a widespread audience located at a significant distance from the origin of the information. This discipline focuses on examining how the content of mass communication influences or persuades the behavior, attitudes, opinions, or emotions of its audience. Various mediums are employed for enabling mass communication, including radio, television, billboards, newspapers, films, social networking platforms, and the Internet. Tools utilized within mass communication comprise journalism, public relations, advertising, and social media. This book attempts to understand the critical aspects that fall under the discipline of mass communication and how such aspects have practical applications. It is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of mass communication. This textbook will serve as a reference to a broad spectrum of readers.Dimensions (Overall): 10.0 Inches (H) x 7.0 Inches (W)
Suggested Age: 22 Years and Up
Number of Pages: 308
Genre: Language + Art + Disciplines
Sub-Genre: Journalism
Publisher: NY Research Press
Format: Hardcover
Author: Lennart Davenport
Language: English
Street Date: August 25, 2025
TCIN: 1004857213
UPC: 9781647257057
Item Number (DPCI): 247-10-8141
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1 inches length x 7 inches width x 10 inches height
Estimated ship weight: 1 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.