Mass Communications and Media Studies: An Introduction - by Timothy Atkinson (Hardcover)
$159.00 when purchased online
Target Online store #3991
About this item
Highlights
- Mass media is the collective term for a varied array of media technologies that reach a broad audience through mass communication.
- Author(s): Timothy Atkinson
- 245 Pages
- Language + Art + Disciplines, Journalism
Description
About the Book
Mass media is the collective term for a varied array of media technologies that reach a broad audience through mass communication. The dissemination of information to a broad audience through the utilization of mass media is termed as mass communication. This communication occurs through diverse technologies and methods. The categorization of mass media includes broadcast media, digital media, internet media, and other forms. Broadcast media electronically transmit information through mediums like films, radio, and television. Digital media encompasses content encoded in machine-readable formats, including mobile mass communication. Internet media encompasses platforms like email, social media sites, and websites. This book is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of mass media. The topics included in this book on mass media is of utmost significance and bound to provide incredible insights to readers. Coherent flow of topics, student-friendly language and extensive use of examples make this book an invaluable source of knowledge.Book Synopsis
Mass media is the collective term for a varied array of media technologies that reach a broad audience through mass communication. The dissemination of information to a broad audience through the utilization of mass media is termed as mass communication. This communication occurs through diverse technologies and methods. The categorization of mass media includes broadcast media, digital media, internet media, and other forms. Broadcast media electronically transmit information through mediums like films, radio, and television. Digital media encompasses content encoded in machine-readable formats, including mobile mass communication. Internet media encompasses platforms like email, social media sites, and websites. This book is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of mass media. The topics included in this book on mass media is of utmost significance and bound to provide incredible insights to readers. Coherent flow of topics, student-friendly language and extensive use of examples make this book an invaluable source of knowledge.Dimensions (Overall): 10.88 Inches (H) x 8.0 Inches (W)
Suggested Age: 22 Years and Up
Number of Pages: 245
Genre: Language + Art + Disciplines
Sub-Genre: Journalism
Publisher: Larsen and Keller Education
Format: Hardcover
Author: Timothy Atkinson
Language: English
Street Date: August 25, 2025
TCIN: 1004856702
UPC: 9798888362013
Item Number (DPCI): 247-08-9093
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1 inches length x 8 inches width x 10.88 inches height
Estimated ship weight: 1 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
