Mastering M&A Narratives - by Veronika Sweet (Paperback)

Book Synopsis

This book reimagines mergers and acquisitions as emotionally charged, narrative-driven processes rather than linear business events. Challenging traditional models that separate pre- and post-acquisition phases, it introduces a dynamic framework that emphasizes the sequence and emotional impact of acquisition-related communications. At its core is a focus on middle managers--key yet often overlooked actors--whose emotional responses to evolving narratives shape the success or failure of an acquisition.

The book captures the systemic-constructivist emphasis on relational, process-oriented, and meaning-centered approaches to managing change--especially in the emotionally charged context of M&A--contrasting with more linear, control-driven frameworks.

Drawing on national and global case studies, the book explores how fear, hope, anxiety, and relief emerge from how and when messages are delivered. It proposes a shift from sole authorship, typically attributed to acquiring CEOs, to a model of contributorship where both acquiring and target CEOs co-author the acquisition story. This shift enhances narrative legitimacy, coherence, and emotional alignment.

The book introduces a circular storytelling model, showing how acquisition narratives are not isolated events but evolving sequences that influence and respond to stakeholder emotions over time.Through a systemic and constructivist lens, it offers practical insights for structuring emotionally intelligent communication strategies that support smoother transitions and long-term integration.

Compelling for scholars and practitioners alike, this work bridges theory and practice with a systemic approach, redefining M&A success with a resource orientation and solution focus building on the power of story and emotion. In a field hungry for quick fixes, this is a radical--and deeply humane--stance.

About the Author

Veronika Sweet is founder and managing director of Sweet & Partners. She is responsible for content and teaching methods in change management and organisational development at systemic institutes and is appointed course head and tandem teaching faculty for organisational development, systemic coaching and systemic supervision at various universities.