Mavericks at Work - by William C Taylor & Polly G Labarre (Paperback)

Book Synopsis

The first book to document this change, Mavericks at Work is business "edutainment" for a smart, ambitious readership, profiling some of the most exciting--and often eccentric--CEOs in the United States, while detailing their remarkable strategies for success.

Who's going to write the next chapter in the saga of American business? Who's going to chronicle the best way to compete, the new way to win? That's the mission of Mavericks at Work, a book that profiles a network of rebels who are creating a new business model that makes use of fresh principles and captures what it means to be a state-of-the-art organization. Including such pioneering companies as ING Direct, Southwest Airlines, Pixar, HBO, Anthropologie, Craigslist, Netflix, and Commerce Bank, this book is nothing short of a lively new intellectual agenda for business.

From the Back Cover

Business as usual is a bust . . .

In industry after industry, organizations that were once dismissed as upstarts, wildcards--mavericks--are making serious waves and growing fast. From high-profile innovators such as HBO and Google to funky sandwich shop chains, the truly imaginative and unconventional businesses are changing the way things are done--providing new approaches, strategies, and outlooks, as well as better ways to compete, lead, and succeed in the twenty-first century.

The first book to document this change, Mavericks at Work is business "edutainment" for a smart, ambitious readership, profiling some of the most exciting--and often eccentric--CEOs in the United States, while detailing their remarkable strategies for success

Review Quotes

"If this book does not leave you inspired to change, I'm not sure what will." - Management Today
"By the time you reach the end...you may just be itching to set aside the blinders of conventional wisdom and embark on a quixotic quest of your own." - Washington Post
"Eschewing the platitudes that mar many 'visionary' business tomes, the authors instead...show what's possible for those smart and bold enough to follow their own drummers." - Newsweek