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$8.99When purchased online
About this item
At a glance
Sensitive Skin
Oily Skin
Dry Skin
Non-Comedogenic
Combination Skin
Normal Skin
Acne-Prone Skin
Mature Skin
Highlights
- Maybelline Instant Age Rewind Concealer: America's Number 1 Concealer; Erase the look of dark circles, correct the appearance of redness and brighten the look of dull skin with Instant Age Rewind Eraser multi-use dark circle concealer
- Anti-Aging Concealer: Turn back time with this anti-aging under eye concealer treatment infused with Haloxyl; Say bye bye to the look of fine lines, blemishes, redness, and dark circles, and hello to a radiant, well rested, refreshed looking eye area
- Best Face Forward: Maybelline has sheer, medium, and full coverage concealer foundation in liquid, stick, and cushion foundation formulas, and a range of concealers, plus face primers, contour, highlighter, and pressed powder to help you create a perfect canvas
- Maybelline has what you need to create any look: foundation, bb cream, concealer and highlighter to create a perfect canvas, eyeshadow, brow pencils and eyeliner for any eye look and lip products, from show stopping matte lipstick to au natural lip balms
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Specifications
Suggested Age: Adult Use Only
Health Facts: Noncomedogenic, Mineral Oil-Free, Contains Micellar Water, Talcum-Free, Paraben-Free, Vegan
Color Finish: Natural
Color Palette: Medium Tones
Product Form: Liquid
Cosmetic Coverage: Medium
Skin Tone: Medium, Light, Deep, Fair
Skin Undertone: Warm
Sustainability Claims: Cruelty-Free
Beauty Purpose: Dark Circle Reduction, Concealing, Skin Tone Improvement, Color Correction
Recommended Skin Type: Very Dry, Combination, Mature, Normal, Oily, Sensitive, Acne-Prone, Dry
Net weight: .2 fl oz (US)
Features: Blendable, Non-Comedogenic, Long Lasting
TCIN: 13521054
UPC: 041554267204
Item Number (DPCI): 052-07-0308
Origin: Assem USA w/foreign/dom. parts
Description
Instant Rewind Eraser is the do-it-all concealer. This hydrating concealer does everything you need in a New York minute: conceals, contours and corrects with just a click! Our concealer provides up to 12 hours of moisturizing wear for crease-resistant coverage. Plus, its sponge-tip applicator makes on-the-go beauty super -easy. Just apply, click, cover and go wherever city life takes you. This. Is. Everything.
Sensitive Skin
Recommended for Sensitive Skin.Oily Skin
Recommended for Oily Skin.Dry Skin
Recommended for Dry Skin.Non-Comedogenic
Non-Comedogenic.Combination Skin
Recommended for Combination Skin.Normal Skin
Recommended for Normal Skin.Acne-Prone Skin
Recommended for Acne-Prone Skin.Mature Skin
Recommended for Mature Skin.If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, dimethicone, isododecane, glycerin, peg-9 polydimethylsiloxyethyl dimethicone, propylene glycol, disteardimonium hectorite, silica, dimethicone crosspolymer, peg-10 dimethicone, cetyl peg/ppg-10/1 dimethicone, phenoxyethanol, sodium chloride, polyglyceryl-4 isostearate, caprylyl glycol, disodium stearoyl glutamate, ethylhexylglycerin, chlorphenesin, aluminum hydroxide, steareth-20, lycium barbarum fruit extract, chlorhexidine digluconate, sodium benzoate, n-hydroxysuccinimide, lactic acid, potassium sorbate, tocopherol, sodium citrate, palmitoyl tripeptide-1, chrysin, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, palmitoyl tetrapeptide-7, citric acid, biotin, [+/- may contain: ci 77891/titanium dioxide, ci 77491, ci 77492, ci 77499/iron oxides] t280697/1.
Shipping details
Estimated ship dimensions: 0.94 inches length x 1.83 inches width x 5.56 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
More to consider
4.1 out of 5 stars with 1994 reviews
74% would recommend
302 recommendations
long lasting: 4.05 out of 5
value: 4.15 out of 5
quality: 4.07 out of 5
easy to remove: 4.56 out of 5
easy to apply: 4.35 out of 5
Personal info
Eye color:
Brown
Skin concern:
Acne,
Redness,
Dullness,
Aging
Skin type:
Combination
Hair color:
Brunette
Skin tone:
Light
WOW
5 out of 5 stars
Would recommend
Lenabenas21 - 9 days ago, Verified purchaser
Wow! This conceals and brightens under without creasing. I wore this out and about, including a good gym workout and the wear test had great results. 10/10 recommend, especially for the price!
Fake tan orange
2 out of 5 stars
Fake tan Orange - 10 days ago, Verified purchaser
got 144 caramel and it is so orange! returning if possible
1 reply from Maybelline Consumer Care team - 7 days ago
Hi there! Thank you for sharing your experience with our Maybelline Instant Age Rewind Multi-Use Dark Circles Concealer Medium to Full Coverage. We understand how disappointing it is when a product doesn't provide the results you were hoping for. Feedback is very important to us and helps us improve all our products. We recommend you check out our Fit Me® Concealer. This makeup is for flawless, natural coverage. These oil-free concealers match skin tones to deliver a more even complexion. We hope you'll give it a try and find great success!
Personal info
Eye color:
Black
Hair color:
Black
Skin type:
Combination
Skin tone:
Medium
Skin concern:
Aging,
Pores,
Dark circles
Excellent drugstore concealer
5 out of 5 stars
Would recommend
WindyCity - 15 days ago, Verified purchaser
Great full coverage concealer. A little goes a long way for all day flawless coverage.
Personal info
Skin concern:
Dark circles
Skin tone:
Light
Skin type:
Combination
Eye color:
Green
Hair color:
Blonde
Make up
5 out of 5 stars
Would recommend
Love - 15 days ago
Great product .. would highly recommend!
Personal info
Eye color:
Hazel
Hair color:
Blonde
Skin concern:
Dark circles
Skin type:
Normal
Skin tone:
Light
Make up
5 out of 5 stars
Would recommend
Love - 15 days ago
Love this produce and would highly recommend!
Personal info
Skin concern:
Pores,
Sun damage
Skin type:
Combination
Hair color:
Auburn
Eye color:
Brown
Skin tone:
Light
WORTH EVERY PENT
5 out of 5 stars
Would recommend
1800 - 16 days ago
Blendable Nice color as contour SOOOO easy to swipe and apply for wanted contour
Great product, lousy package
2 out of 5 stars
Gablesgirl - 19 days ago
originally posted on maybelline.com
I really like this product but for the third time I have purchased a package that won't open. I have tried taking off the sponge but the top will barely twist. The store will not accept a return as I opened the outside packaging.
Personal info
Skin tone:
Light
Skin concern:
Dark circles,
Dullness,
Aging,
Acne,
Pores,
Uneven skin tone,
Redness,
Blackheads
Skin type:
Combination
Hair color:
Brunette
Eye color:
Blue
Best drugstore concealer
5 out of 5 stars
Would recommend
Emily - 20 days ago, Verified purchaser
My favorite concealer! I have bought them over and over for years now. I use three shades- the pink, a lighter than me, and my actual shade. So good and such great coverage without being cakey!
Personal info
Skin type:
Normal
Skin tone:
Light
Hair color:
Brunette
Eye color:
Brown
Awful
1 out of 5 stars
Would not recommend
Shannnnnnn - 21 days ago
This concealer is awful. I bought it to try because my friend uses it and I wish I hadn’t. The applicator is so rough feeling I felt like I was irritating my under eye. Not worth the money at all.
1 reply from Maybelline Consumer Care team - 20 days ago
Hi there! We are sorry to hear about the experience you had with Instant Age Rewind Eraser. We would like to speak with you directly about it. Please give us a call @ 800-944-0730 M- F 9:00am – 5:30pm ET for assistance and provide the reference #25995425. Looking forward to speaking with you!
Personal info
Skin tone:
Light
Skin type:
Dry
Skin concern:
Redness,
Dark circles,
Sensitivity
Hair color:
Brunette
Eye color:
Blue
Moistuizing/ no coverage
3 out of 5 stars
Would not recommend
Healthy looking skin - 22 days ago, Verified purchaser
I have dry under eyes with some darkness. Nicely mosturizing but too sheer.
1 reply from Maybelline Consumer Care team - 21 days ago
Hi there! Thank you for your feedback on the Instant Age Rewind Multi-Use Dark Circles Concealer Medium to Full Coverage, in the 95 Cool Ivory shade. We are happy to hear that you are enjoying the way this moisturizers, but we are sad to hear that need more coverage. We will share this with our production team. We recommend trying out our Super Stay Active Wear Concealer delivers up to 30H wear and full coverage matte that is long lasting concealer that resists transfer. We hope you try it and love it as much as we do!
Unhappy
1 out of 5 stars
Jackie62 - 22 days ago
originally posted on maybelline.com
Will not pump out into the applicator. Have shaken the container and still nothing. Waste of money.
1 reply from Consumer Care Center team - 18 days ago
Hi there! Thank you for reaching out about our Instant Age Rewind Eraser Concealer. This product is simple to use by twisting the sponge applicator in direction of arrows until the concealer is visible on the sponge. We know how frustrating it can be when a product is not as expected. We would like to speak with you directly about it. Please give us a call @800-944-0730 M-F 9:00 am – 5:30 pm ET and provide this reference #25977996. It would be helpful if you had the product available when you call. We look forward to speaking with you! XOXO
Personal info
Skin concern:
Acne,
Dark circles
Skin tone:
Light
Skin type:
Normal
Eye color:
Blue
Hair color:
Brunette
Nars dupe!
5 out of 5 stars
Would recommend
shopper25852 - 27 days ago, Verified purchaser
This is an awesome Nars dupe. 110 (or 10 sometimes online) is a perfect match for Nars Vanilla. The packaging sucks for sure but if you turn the thing slowly it does eventually come out you just have to be patient and go slow so that it doesn’t come rushing out at once. I have worn this under my usual foundations and it lasted all day. Wore it at home alone and although it’s not as heavy of a formula as Nars it’s very close and has great coverage, especially for the price.
Brightening and go to concealer!
4 out of 5 stars
Mayflower7 - 28 days ago
originally posted on maybelline.com
(This review was collected as part of a promotion.) The @maybelline instant age rewind concealer was a shade too light so I gave it to my mother who is obsessed. She like it to brighten up the under eyes. It's creamy and flawless.
Personal info
Hair color:
Brunette
Skin tone:
Medium
Skin type:
Dry
Eye color:
Brown
Pretty good
4 out of 5 stars
Would recommend
Morgan Marie - 28 days ago
Excellent coverage! I picked this up because of a recommendation from someone, and it works well! My only concern is about how long it lasts and the limited options in terms of shades. There could be more variety in shade options for sure, but overall, it’s a solid concealer
Personal info
Eye color:
Hazel
Skin tone:
Light
Hair color:
Brunette
Skin type:
Combination
Skin concern:
Aging
Good stuff!
5 out of 5 stars
Would recommend
Waving hair - 30 days ago
Great for aging skin. Works best if you use applicator to tap tap under eyes and don’t need much. Keep the lid on after use so it won’t dry out.
Container clogged
5 out of 5 stars
JanaL - 1 month ago
originally posted on maybelline.com
I have a container of the concealer that I purchased that is 75% full but it stopped pumping and I can't get the concealer out of the container. Is there is any option I have in getting this replaced with one that works? The store I purchased it from told me that I would have to contact the manufacturer. I use #130 Medium.
1 reply from Customer Care team - 12 days ago
Hi there! We are sad to hear about your experience with the Instant Age Rewind Eraser Dark Conceler in the 130 medium shade. We would like to speak to you directly, please call us at 1- 800-944-0730 between the hours of 9am and 5pm est we will gladly assist you. We want to make this right and look forward to hearing from you.
tried, didn't work, then read flammable till dry
1 out of 5 stars
tamlmn - 1 month ago
originally posted on maybelline.com
Bought this, nothing would come out. Then I read the packaging and it said flammable till dry. Really. Not on my eye area. Not on my body.
1 reply from Consumer Care Center team - 21 days ago
Hi there! The L'Oréal Group, which includes Maybelline, is committed to upholding the highest standards of safety for all the products it makes and sells. All the brands of the L'Oréal Group are in full compliance with the requirements for safety in the more than 130 countries in which our products are sold, as well as with FDA regulations and the European Union Cosmetic Regulations. Additionally, every product formulation that the L'Oréal Group manufactures for its brands is screened and tested for safety before it is marketed to consumers. We invite you to visit www.cosmeticsinfo.org for more information on specific ingredients.
Mediocre at best
3 out of 5 stars
Amie - 1 month ago
 Takes a while to dry. OK for a brightener but not if you want concealer coverage.
1 reply from Maybelline Consumer Care team - 1 month ago
Hi there! Thank you for your feedback on the Instant Age Rewind Multi-Use Dark Circles Concealer Medium to Full Coverage, in the shade 160 Brightener. We are happy to hear you like this as a brightener, sad to hear it is not your favorite in terms of a concealer. We suggest checking out a different for concealing 1 to 2 shades lighter than your foundation choice shade. If you need assistance please reach out to us directly at 1-800-944-0730 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
Personal info
Skin concern:
Pores,
Acne
Skin tone:
Light
Eye color:
Green
Hair color:
Black
Skin type:
Oily
Its a must!!!
5 out of 5 stars
Would recommend
Samran - 1 month ago, Verified purchaser
I saw this on TikTok and had to grab one. Obsessed I put it on certain spots to cover redness and dark spots then put my foundation on top!!!!
Lightweight and blends well
5 out of 5 stars
NkiruO - 1 month ago
originally posted on maybelline.com
(This review was collected as part of a promotion.) I received this free full-size sample from Topbox Circle and Maybelline to use and share my thoughts. I'm sure many of us have experienced that dreaded feeling of finding the perfect foundation or concealer only to realize they don't have our ideal shade in stock. That's why I was delighted to find that Maybelline's Instant Age Rewind Eraser Concealer in Shade 150 offered me great coverage with a wide range of shades to choose from. This concealer is incredibly lightweight and has a creamy texture that blends into the skin effortlessly. It has a matte finish that creates a natural look and helps to cover up any blemishes or dark circles under the eyes. I also love that it is enriched with goji berry, which help to reduce the appearance of wrinkles and dark spots. What really sets this concealer apart from the others is its ability to brighten the complexion and give it a healthy glow. I was amazed at how it was able to do this without looking cakey or unnatural. And it lasted me a full day without needing any touch-ups. Overall, I'm really impressed with Maybelline's Instant Age Rewind Eraser Concealer in Shade 150. It offers great coverage, a natural finish and long-lasting wear. Highly recommended for makeup and beauty enthusiasts looking for a reliable product. #freeproduct #trywithtopbox