Sponsored
Maybelline Instant Age Rewind Treatment Foundation Makeup - SPF 18 - 0.68 fl oz
$12.99 ($19.10/fluid ounce)
Color130 Buff Beige
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Click to Instantly Blur: Maybelline’s Instant Age Rewind Eraser Treatment Foundation with SPF 20 covers uneven skin tone, fine lines and wrinkles for a natural look that lasts; the blurring built-in applicator of this moisturizing foundation erases lines while the sponge tip glides on ultra-smooth for a natural finish that won’t settle into fine lines and wrinkles
- Anti-Aging Concealer and Foundation: Formulated with moisturizing ProVitamin B5 and SPF 20, this foundation delivers all-day comfort; Quickly conceal age spots with this buildable, medium coverage foundation available for a variety of skin tones
- Best Face Forward: Maybelline has sheer, medium, and full coverage foundation in liquid, stick, and cushion foundation formulas, and a range of concealers, plus face primers, contour, highlighter, and pressed powder to help you create a perfect canvas
- Maybelline Has What You Need: Create any look--foundation, bb creams, concealers & highlighters to create a perfect canvas, eyeshadows, brow pencils & eyeliners for any eye look & lip products, from showstopping matte lipstick to natural lip balms
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Description
Maybelline New York’s Instant Age Rewind Eraser Treatment Foundation with SPF 20 blurs early signs of aging in an instant. Blur uneven skin tone, fine lines, and dark circles in just a click. This moisturizing foundation with ProVitamin B5 goes on smooth for a creaseless, natural finish that lasts. The blurring sponge-tip applicator delivers medium coverage that won’t settle into fine lines and wrinkles. Provides all-day comfort. Available in 16 shades. Non-comedogenic.
Turn collar of applicator in direction of arrows until product is visible on sponge. This might take several turns the first time. Using the sponge-tip applicator, apply directly to face for desired coverage. Blend into skin in an outward motion.
Turn collar of applicator in direction of arrows until product is visible on sponge. This might take several turns the first time. Using the sponge-tip applicator, apply directly to face for desired coverage. Blend into skin in an outward motion.
Suggested Age: Adult
Health Facts: Nonylphenol Ethoxylate Free, Phthalate-Free, Triclosan-Free, Hydroquinone-Free, Formaldehyde-Free
Color Finish: Illuminating, Natural
Color Palette: Medium Tones
Product Form: Liquid
Cosmetic Coverage: Medium, Full
Skin Tone: Light
Skin Undertone: Warm
Sustainability Claims: Cruelty-Free
Beauty Purpose: Skin Texture Improvement, Wrinkle Reduction, Dark Circle Reduction, Sun Protection, Moisturizing, Anti-Aging, Smoothing, Skin Tone Improvement, Color Correction, Concealing
Recommended Skin Type: Combination, Normal, Mature, Oily, Dry
Net weight: .68 fl oz (US)
SPF: 20
Features: Long Lasting, Blendable, Nongreasy, Lightweight
TCIN: 11981511
UPC: 041554220070
Item Number (DPCI): 052-07-2182
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
inactive ingredients: cyclopentasiloxane, water, dimethicone crosspolymer, glycerin, isotridecyl isononanoate, peg-9 polydimethylsiloxyethyl dimethicone, disteardimonium hectorite, phenoxyethanol, peg-10 dimethicone, hydrolyzed wheat protein/pvp crosspolymer, disodium stearoyl glutamate, chlorphenesin, methylparaben, lycium barbarum fruit extract, acrylates copolymer, potassium sorbate, ethylparaben, tocopherol ascorbyl palmitate, panthenol, peg-9, aluminum hydroxide, citric acid, sodium pca, urea, trehalose, polyquaternium-51, soluble collagen, sodium hyaluronate, [+/- may contain: iron oxides, titanium dioxide, mica]' '
Shipping details
Estimated ship dimensions: 1.14 inches length x 1.18 inches width x 4.69 inches height
Estimated ship weight: 0.14 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Doesn't the sponge applicator get all kinds of bacteria in it and cause problems? I don't like this version of the product and wish you'd just go back to the plain bottle.
submitted by smb - 5 years ago
A: Hi there! We appreciate your feedback on the Instant Age Rewind Treatment Foundation. We are sorry to hear that this product did not meet your expectations. Feedback from our consumers is very important to us and helps us improve all of our products. We thank you for giving this product a try as we will be passing on your comments to others in our team.
submitted byMaybelline Consumer Care - 5 years agoBrand expertA: Not if you keep it clean
submitted bypookie - 2 years agoA: Wash off the sponge area after each use to be safe. I find using a disposable makeup wipe works best! I hope this helps!
submitted byGoToGirl425 - 5 years agoA: Just use it on freshly washed skin. There are preservatives in every makeup that keep it safe. It is much more sanitary than a doe-foot applicator which goes on your skin and back into the product.
submitted byTargetShopper - 1 year ago
Q: How should the foundation be applied?
submitted by AI Shopping Assistant - 2 days ago
A: Twist the applicator until foundation appears, then apply directly to the face, blending outward with the sponge.
submitted byAI Shopping Assistant - 2 days agoAi generated
Q: What precautions should be taken when using this product?
submitted by AI Shopping Assistant - 2 days ago
A: Avoid contact with eyes, discontinue use if irritation occurs, and keep out of reach of children.
submitted byAI Shopping Assistant - 2 days agoAi generated
Q: What are the main benefits of using this foundation?
submitted by AI Shopping Assistant - 2 days ago
A: The foundation offers skin tone improvement, color correction, anti-aging, smoothing, moisturizing, sun protection, and wrinkle reduction.
submitted byAI Shopping Assistant - 2 days agoAi generated
Q: What skin types is this foundation suitable for?
submitted by AI Shopping Assistant - 2 days ago
A: This foundation is recommended for oily, dry, normal, and combination skin types.
submitted byAI Shopping Assistant - 2 days agoAi generated
Q: How does the applicator improve foundation application?
submitted by AI Shopping Assistant - 2 days ago
A: The patented Micro-Corrector applicator helps fill and smooth imperfections, blending the foundation seamlessly for a smooth, youthful appearance.
submitted byAI Shopping Assistant - 2 days agoAi generated
Q: Hi I use the instant age rewind eraser (130) foundation recently I have noticed. (I have to draw in part of my eyebrows.) That the foundation is turning that part of my eye brow orange.? Any help appr
submitted by Skijumper6 - 4 months ago
A: Hi there! Thank you for reaching out about our Maybelline Instant Age Rewind Treatment Foundation Makeup. We're sorry to hear you're experiencing this issue with our Instant Age Rewind Eraser foundation. The orange discoloration you're seeing on your drawn-in eyebrows might be due to a reaction between the foundation and the brow product you're using. In the meantime, you could try applying a thin layer of translucent setting powder over your drawn-in brows before applying foundation, which might create a barrier and prevent discoloration.
submitted byMaybelline Consumer Care - 4 months agoBrand expert
Q: Will this foundation transfer to clothing if used on the body in addition to the face?
submitted by daytime - 6 months ago
A: Hi there! Thank you for reaching out about our Instant Age Rewind Treatment Foundation Makeup - SPF 18. This product is designed to be applied on the face. We hope this is helpful! XOXO
submitted byMaybelline Consumer Care - 6 months agoBrand expert
Q: I wear shade 122 in your concealer what shade would be best for foundation ?
submitted by Concerned - 8 months ago
A: Hi there! Thank you for reaching out about our Instant Age Rewind Treatment Foundation SPF 18. We recommend using the Tap & Try tool on our website to find your perfect match. We hope this is helpful!
submitted byMaybelline Consumer Care - 7 months agoBrand expert
Q: Is this product cruelty free?
submitted by AmyB - 8 months ago
A: Hi there, AmyB! We appreciate you taking the time to reach out about our Instant Age Rewind Treatment Foundation Makeup - SPF 18. The L’Oréal Group, which includes Maybelline, is always attentive to respecting the personal choices of its consumers throughout the world and therefore offers a very wide range of products to meet their diverse beauty needs. L’Oréal does not use any ingredient from rare or endangered animal species, nor any ingredient of porcine, bovine or ovine origin; except lanolin (which is taken from live sheep). We use derivatives of raw materials of animal origin in restricted quantities, such as honey, beeswax, lanolin, as well as fish derivatives and poultry egg derivatives.
submitted byMaybelline Consumer Care - 8 months agoBrand expert
Frequently bought together
Guests also viewed
Discover more options
Related Categories
Guests are saying
The Maybelline Instant Age Rewind Foundation has received mixed feedback, with many guests praising its lightweight feel, blendability, and natural finish. It offers medium to full coverage and is appreciated for its wide shade range and convenient sponge applicator. However, some guests experienced issues with the product oxidizing, settling into fine lines, and not being suitable for dry skin. The foundation's longevity and added SPF are also noted benefits, though the applicator's hygiene and effectiveness received mixed opinions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1113 reviews
easy to apply: 4.41 out of 5
easy to remove: 4.63 out of 5
long lasting: 3.96 out of 5
quality: 4.07 out of 5
value: 3.89 out of 5
76% would recommend
68 recommendations
silky
5 out of 5 stars
Thumbs up graphic, would recommend
Sue - today, Verified purchaser
I love how soft and silky my face feels after applying this. it's so easy to use!
Foundation
5 out of 5 stars
Thumbs up graphic, would recommend
CJ - 8 days ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Hair color: Grey
- Skin concern: Sun damage, Aging
It covers well and looks very natural!
Great coverage
5 out of 5 stars
Sooz - 21 days ago
originally posted on Maybelline.ca
I’ve been using this for about 6 years now and love the coverage I get but lately I can’t find my colour Creamy Natural; I hope you haven’t discontinued it!
Love it, if you can get into the bottle!
4 out of 5 stars
JDCactus - 23 days ago
originally posted on maybelline.com
Wonderful product, Can't you come up with a better container that is not so difficult to open or get the heat sealed plastic wrap off the tip? Very frustrating and seems you could solve this easily with a different packaging tweak. PLEASE!
Love the foundation, hate the sponge applicator
3 out of 5 stars
sezwho - 27 days ago
originally posted on Maybelline.ca
I love this foundation. Great coverage & it gives my skin a nice glow and is great for hiding my dark circles and imperfections. I haven't tried this new formula yet; hoping that it hasn't changed too much. I will update my review once I've given it some time I would give it 5 stars, but not a fan of the sponge applicator. It doesn't always work, sometimes the sponge starts coming apart , and there's always some product at the bottom of the bottle that is wasted. A pump applicator or even just a straight up screw cap would make much more sense. I've recommended this to a few friends and they always tell me that they like it and would switch brands, but they hate the applicator.
1 reply from BEC team - 26 days ago
Thank you for your feedback on our Instant Age Rewind®. We are sorry to hear that you were not able to properly enjoy your product because of the difficulties with the applicator sponge. It is only through feedback from loyal customers that we can continue to improve our products. We will be sure to forward your comments to our team for review.
Lose the sponge
3 out of 5 stars
AaCc - 2 months ago
originally posted on maybelline.com
I wish this product was available in a regular bottle. Coverage is great. Shade is perfect. Applicator is gross. It sucks up so much product and it seems very unsanitary to have a damp sponge full of yesterday’s makeup rubbing on your face. I’m now using the product without the sponge. It works fine, but getting it out is a bit awkward.
Weak dispensation and sharp applicator tip
1 out of 5 stars
Suzie D - 2 months ago
originally posted on maybelline.com
The applicator does not dispense much product at all and has a sharp tip inside. If I press harder to release the product I damage the already dark area under my eyes.
Horrible Applicator!!!
1 out of 5 stars
JNay - 2 months ago
originally posted on maybelline.com
This has been my favorite makeup for several years. However the last 5 - 6 bottles I've purchased the makeup comes out all over and around the bottle, making a horrible mess. So much product and my money is wasted!! I've kept hoping for a fix, but now I'm going to have to go elsewhere. ;-(
Lifesaver for mature skin...absolute go-to everyday product
5 out of 5 stars
Thumbs up graphic, would recommend
Britmom - 4 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Skin concern: Aging, Sensitivity, Uneven skin tone
- Hair color: Blonde
- Eye color: Blue
Love how it doesn't dry out or pull my mature skin. Never shows pores. Can add to it thru the day if need a cover up. Been wearing for years and use with Maybelline eraser concealer. Interestingly the Maybelline Fit Me foundationabsolutely kills my skin...dries out and causes breakouts. This product is very different and I highly recommend it!!!!
Natural look
4 out of 5 stars
Thumbs up graphic, would recommend
SLVA - 4 months ago, Verified purchaser
- Hair color: Brunette
- Skin concern: Uneven skin tone, Aging, Redness
- Skin type: Combination
- Skin tone: Light
Perfect match for my skin. Light-medium coverage. Evens out my rosacea, doesn’t do much for my dark under eye circles.
Box was completely opened
4 out of 5 stars
Thumbs up graphic, would recommend
Lisa - 4 months ago, Verified purchaser
When I received the box from the delivery man, it was completely ripped open. He had me check to make sure the contents was accurate. The products inside were fine.
Not happy
1 out of 5 stars
Peeka - 6 months ago
originally posted on maybelline.com
Purchased this product (concealer and makeup) - put it on in the morning. Removed makeup, using my normal products, went to bed. By 11:40 I was awake, with my face burning and bright red. Applied cold compresses and was still painful. Dug around in the 1st aid kit & found some Benadryl ointment, which helped somewhat, but I'm still very uncomfortable 24 hours later.
Love it but hate manufacturing defects
2 out of 5 stars
BeckyK - 6 months ago
originally posted on maybelline.com
I LOVE this product but not the manufacturing design. The last 2 times I have purchased this the twist mechanism has stopped working with in a few days of purchase. It’s not super expensive makeup but I still paid for it and want to get my money’s worth. First time I took the time needed to return it, this time I cut it open and using different sponge to apply. I’m switching to easier product. I don’t like wasting my hard earned money.
Great coverage and looks like skin!
4 out of 5 stars
jessicac661_6931 - 6 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Maybelline always has amazing products. It’s medium to full coverage build and it looks like skin! The finish is satin and it’s moisturizing. The shade I got is more yellow than my skin tone but I’d definitely purchase this product in my shade!
Missing
1 out of 5 stars
Thumbs up graphic, would recommend
Unsatisfying - 7 months ago, Verified purchaser
- Skin tone: Light
- Skin concern: Redness
- Skin type: Normal
I order it and didn’t recieved it I order it in drive and notice when I got home that it was missing
Great coverage!
5 out of 5 stars
momofcinco_1070 - 8 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The coverage is everything you want when searching for makeup. I wouldn’t suggest using it to blend, have a separate tool! No scent but wish it did have one. The finish was everything I wanted and the packaging is so convenient. Many shades!
Quality contro very poor
2 out of 5 stars
clara10 - 8 months ago
originally posted on maybelline.com
the last 2 bottles of this instant age rewind was of poor quality. Have used it for a long time but lately the sponge applicator is separating from the top of the bottle. Makeup oozes from gap between the sponge and the bottle making it impossible to use without making a mess. very disappointed with it.
1 reply from Consumer Care Center team - 8 months ago
Hello! We are sorry to hear about the experience you had with Instant Age Rewind Eraser Treatment Makeup. We would like to speak with you directly about it. Please give us a call at 877-456-5287, 9:00 am - 5:30 pm ET for assistance and provide the reference #39736489. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
Twist up applicator doesn't always work right
3 out of 5 stars
Ellen130 - 9 months ago
originally posted on maybelline.com
I love this makeup, but once again very disappointed due to the twist up mechanism not working. This is the 3rd time I have had a brand new package not work. I will probably break into the bottle and use a sponge to apply. Seriously considering trying a new brand.
1 reply from Consumer Care Center team - 9 months ago
Hello! We are sorry to hear about the experience you had with Instant Age Rewind Eraser Treatment Makeup. We would like to speak with you directly about it. Please give us a call at 877-456-5287, 9:00 am - 5:30 pm ET for assistance and provide the reference #39535059. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
Go back to the original bottle!
1 out of 5 stars
Kitty Lee - 9 months ago
originally posted on maybelline.com
I wish they would go back to their original bottle. Ever time this sponge is leaking or the product doesn't comes out. It's also unsanitary to use this sponge over and over without being able to clean it.
1 reply from Consumer Care Center team - 9 months ago
Hello Kitty Lee! Thank you so much for sharing your experience with our Instant Age Rewind Eraser Treatment Makeup. We appreciate your feedback and will be passing along your comments to the team! We hope you continue exploring our brand!
Concealer
5 out of 5 stars
Thumbs up graphic, would recommend
Dlp - 9 months ago, Verified purchaser
Love it easy to use and did what it was supposed to