Media Theories and Approaches - by Mark Balnaves & Stephanie Hemelryk Donald & Brian Shoesmith (Paperback)

Book Synopsis

This unique textbook is a manageable introduction to all the theories and approaches that make up media studies, giving students an informed, balanced and global view of media today. Exploring the evolution of media internationally, this book offers theory and evidence in its discussion of past and present modes of media. Divided into four parts, readers are offered insight into critical theories and topics such as 'Social and Global Change, ' 'the Influence of Media, ' 'Intercultural Communication' and 'News as a Form of Knowledge.' Written by leading experts within media studies, Balnaves, Donald and Shoesmith lend their wealth of knowledge to the student reader through this text, guiding them through the progression of cultural and media studies.

About the Author

MARK BALNAVES is Professor of New Media at Edith Cowan University, Australia. He is an expert in audience research and conducted Australia's first major Internet diffusion and adoption study. His books include The Atlas of Media and Information (with Stephanie Hemelryk Donald and James Donald), Mobilising the Audience (co-edited with Tom O'Regan and Jason Sternberg), and Introduction to Quantitative Research Methods (co-authored with Peter Caputi).

STEPHANIE HEMELRYK DONALD is Professor of Chinese Media Studies at the University of Sydney, Australia. Her publications include Public Media in China (co-edited with Michael Keane, 2001), Tourism and the Branded City: Film and Identity on the Pacific Rim (2007) and The State of China Atlas (1999, 2005, 2008).

BRIAN SHOESMITH is Professor of Media Studies and Journalism at the University of Liberal Arts, Bangladesh in Dhaka. He is alsoan Adjunct Professor at Edith Cowan University where he taught for many years. He is a founding editor with Tom O'Regan of Continuum: Journal of Media and Cultural Studies and has co-edited many books, including Refashioning Pop Music in
Asia: Cosmopolitan Flows, Political Tempos, and Aesthetic Industries (with Ned Rossiter and Allen Chun).