$24.99 when purchased online
Target Online store #3991
About this item
Highlights
- NOAA Weather Radio with Alert – delivers visual and audio alerts
- LED High/Lo Beam Flashlight w/ SOS strobe
- AM/FM Radio with Digital Clock
- Headphone jack
- Wrist Lanyard
- Compact Size: 5" x 3" x 1.2"
- Includes 3 Midland AA Batteries
Description
Don’t be caught off guard when you’re off the grid – be prepared at all times with the
ER10VP Emergency Alert AM/FM Weather Radio. An essential piece of equipment when
you’re hiking, fishing, hunting, overlanding, or camping with the family, the ER10VP will
immediately alert you of incoming inclement weather. This versatile radio doubles as a
flashlight with Hi, Lo, and SOS strobe options in case of emergency. Its slim and compact
design lets you easily slip it into your gear bag, and it comes equipped with a wrist
lanyard to keep it on you at all times. Stash it in your emergency preparedness kit or go
bag with some extra batteries, and you will be ready for any disaster Mother Nature
throws your way. Leisurely listen to AM/FM radio with the comfort of knowing that you
will be warned of any emergency weather in your area. Explore the outdoors with peace
of mind – you and your family will be informed and prepared with the ER10VP."
Dimensions (Overall): 3 inches (H) x 1.2 inches (W) x 5 inches (D)
Weight: .3 pounds
Electronics Condition: New
Battery: Required, Included
TCIN: 1001634348
UPC: 046014759213
Origin: imported
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Shipping details
Estimated ship dimensions: 1.4 inches length x 6 inches width x 5.3 inches height
Estimated ship weight: 0.5 pounds
item ships from third party seller: Midland Radio Corporation
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The Midland ER10 emergency alert radio is a compact and versatile device ideal for outdoor enthusiasts and those needing reliable weather updates. It features NOAA weather alerts, AM/FM radio, and a built-in flashlight, making it perfect for camping or hiking. Guests appreciate its lightweight design and ease of use, although some mention battery life concerns. Overall, it serves as a dependable companion for anyone seeking peace of mind in unpredictable weather conditions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 35 reviews
Disappointed in the product
1 out of 5 stars
Watcher - 23 days ago
originally posted on midlandusa.com
I have had this radio in my possession for around 2 months and I have used it for a variety of different things including travel, camping, and most of all, home use. I am a weather radio collector and have seen all ranges of weather radios and I will one hundred percent say this radio is unreliable. While I do understand certain aspects of this radio including the lack of S.A.M.E. Programming, the most major issue I have had is the radio randomly activating at random times. I have been woken up by this radio 4 times and it has gone off 7 times, each time being when EAS Tones are not being relayed over NOAA Radio Broadcasts. In an emergency situation I cannot rely on this device to properly notify me of severe weather anymore knowing it could randomly activate, and in saying this, if somebody gets used to this and there IS an actual emergency and they don’t check their radio, then it could be a major safety risk. As I said, I am a weather radio collector so this is not an issue for me but for somebody who has this radio as their only means of being notified of warnings, watches, or advisories, it could be a major design flaw. If this issue is fixed I would most definitely say this is a better radio. Another issue I see is that it is strictly battery use only and does not have a AC/DC Port for home use. While I know this is designed for travel use, even so, it should have the ability to be plugged in, in the situation of an emergency. The only things good about this radio is that it is compact, the alert sound is definitely loud enough to notify you (even if it is a false activation), and the flashlight on it can be useful. I have multiple Midland radios from weather radios to communication radios, and it surprises me to see this from Midland, saying they usually make very good quality products but this is probably the worse Midland product and worst weather radio I have ever bought.
1 reply from Customer Experience team - 18 days ago
Hello - because, as you mentioned, this radio cannot be programmed, it may pick up alerts even 50-100 miles away, depending on the broadcast signal. As a portable radio, that is one of the features. Sometimes there may not be severe weather in your area, but the radio will still tone/alert. It will also alert for watches and advisories, not just warnings, as the events are not selectable. If this radio is going off with no advisories, watches, or warnings and there is no weather report to accompany it, please reach out to support@midlandusa.com to replace it, as your radio may be defective.
Come on midland your better than this!!
1 out of 5 stars
radiomann1 - 1 year ago
originally posted on midlandusa.com
It is a battery eater, first the batteries that came with the unit were corroded. I replaced, worked once gave an alert, Week later I was going to listen to the radio found batteries dead. Guess the clock got it. No option to plug in
1 reply from customer experience team - 1 year ago
Midland appreciates the feedback and hears the frustration. A battery should not arrive corroded and if you are not satisfied with the performance, the customer experience will be happy to assist you with options on your current radio model.
Best Service
5 out of 5 stars
Ken III - 1 year ago
originally posted on midlandusa.com
Nothing but the Best Service and Support you can count on, thank you all. Happy New Year!
Fantastic & Reliable
5 out of 5 stars
Tshierts - 2 years ago
originally posted on midlandusa.com
This radio is fantastic! I use it often when we are expecting bad weather. It holds a charge for longer than I thought it would. I love it so much that I’ve bought another for my son’s household. Thank you for your wonderful and reliable product! It was well worth the price… and I didn’t get paid to write this review either!🙌🏻❤️🇺🇸
As advertised
5 out of 5 stars
Kennn - 2 years ago
originally posted on midlandusa.com
Radio does what is advertised. Alarm is very loud.
Needs More Power
2 out of 5 stars
ReneinMiami - 2 years ago
originally posted on midlandusa.com
I give it two stars because it is very small and not powerful. Needs more power from its speaker.
1 reply from Customer Experience team - 2 years ago
This radio is the smallest emergency weather radio we offer and runs off of traditional batteries. Our other radios that come with rechargeable batteries have more power. This radio is meant be a travel radio and is not meant to replace a desktop radio. It is small, portable and works with AA batteries for emergency situations not for extended use.
Needs better volume control.
2 out of 5 stars
JM906 - 2 years ago
originally posted on midlandusa.com
Ok radio for the price. This radio needs better volume control. The lowest volume setting is way too loud if you're in a quiet room or want some music while you're trying to sleep. Push button volume needs to go lower with more fine tuning. Disappointed.
A Good Hiking Partner to Have
4 out of 5 stars
MaintainerNC - 3 years ago
originally posted on midlandusa.com
This little unit makes a lot of sense when you're out in the woods - especially if you're alone. The WX stage seems to pull in NWS radio stations well, although you don't want to try while you're charging your phone nearby. It can create interference that can make it tough to receive a good WX signal. The AM/FM works well, and I can overlook the less-than-optimum sound quality; it is, after all, an emergency radio - and a small one at that. The LED could be a bit brighter, but again, when you really need some light, it will do well. I personally like the fact that it runs on AA batteries; I can keep spares in my pack and don't have to worry about cranking before I can hear the weather forecast. Nice for the price.
ER10vp Emergency alert/ AM/FM weather radio
5 out of 5 stars
Don Spangler - 3 years ago
originally posted on midlandusa.com
Great little radio! Good reception along with a clock! Nice having the emergency weather band! Handy emergency flashlight!
Convenient Emergency Radio
5 out of 5 stars
Karen G - 3 years ago
originally posted on midlandusa.com
I already have a Midland Emergency Alert AM/FM Weather Radio for the house, but wanted another one that was handy to carry around with me in bad weather. This one fits the bill.
compact radio
5 out of 5 stars
bob s - 3 years ago
originally posted on midlandusa.com
Great little radio. The only negative(for me) is that even at the lowest volume setting the radio plays loud, unable to use headphones. Plan on calling customer service to see if this is a defect or just designed this way.
Weather radio
3 out of 5 stars
Coolguy - 3 years ago
originally posted on midlandusa.com
The reason I bought this was for the portable weather ability. The 1draw back is the display is on 24/7 and 8 it go thru batteries rather quickly. Going to try rechargeable batteries next.
Multiple charging options!
4 out of 5 stars
Chasing the Dream - 3 years ago
originally posted on midlandusa.com
Pros: Weather Alerts, Compact Size, Digital Tuning, Bult-in flashLight, Strong reception of NOAA Weather Channels, Headphone Jack, multi power sources;solar, hand crank, or USB charge with included cord. Cons:AM Band Reception seems weak. I had the opportunity use and review the Midland ER50 Emergency Alert AM/FM Weather Radio. The radios compact size is its best feature, making it ideal for backpackers or anyone else who needs a compact weather radio. The digital tuning is both easy and intuitive to use. I found the reception of the NOAA weather bands and FM bands to be better than I was expecting. I was a little disappointed with the AM radio. The radio has a handy built in LED light (On / Bright / Flash). I would not rely upon this as a primary flashlight, but it is perfect in a pinch. It has a carrying wrist cord. This ultra-compact AM/FM/Weather Alert Radio is perfect for the leisurely camper, or hiker.
Small and compact - keep extra batteries on hand!
4 out of 5 stars
laura - 4 years ago
originally posted on midlandusa.com
I really like the concept of the Midland ER10VP. We travel the U.S. full time in our RV and so are not always familiar with local weather situations to look out for. I do have an app on my phone that will alert me to severe weather conditions, but the problem with that is that we are frequently out of cell range when we camp in the back country and so have the potential of being caught in a bad situation. This is my first time trying out a little emergency hand held radio like this one, and I like how small it is - living full time in an RV we really need to prioritize space efficiency. I like how simple and basic the functions are, and how easy it was to set up. From reading other reviews I understand that some features have been removed in order to keep this model as small as possible, however, I would prefer that the radio had some other charging options other than only being able to be powered by battery. I’d take a larger radio if we could charge it via crank or solar or USB. I will be purchasing some rechargeable batteries to accomplish this. We’ve had the radio for about 3 weeks now and the batteries are already flashing the low battery signal, and the radio has been on standby the entire time, we have not used the radio or the flashlight at all. We’ve been enjoying sunny California this month and have not had any weather emergencies yet, so we don’t know how the radio will alert us. We do have dogs and I worry if something happens while we happen to be away from the RV, if the strobe light and alarm sounds will cause our dogs to go into a panic, so I try to remember to turn off the weather alert function when the dogs will be by themselves. Overall, my recommendation is that this emergency radio would best suit backpackers or campers going on shorter trips, who need to keep weight and equipment down to a minimum, and for whom the batteries will last their whole trip.
An essential piece of emergency equipment
5 out of 5 stars
TheMillerss - 4 years ago
originally posted on midlandusa.com
We’ve been needing an emergency alert radio for our adventuring and this Midland Emergency Alert AM/FM Weather Radio is perfect for our needs. There are so many features packed into such a small, lightweight package that you can easily throw into a hiking bag, backpack, car, or emergency kit. It has AM/FM radio and NOAA weather alerts (which we have already had to use when we were out of town and a big snow storm hit!) This is great little radio has had reception in the few places we’ve tried it so far, including on a couple mountain hikes and snowboarding where we’ve had spotty cell reception. It is super easy to operate, in fact my 4-year old figured it out and loves carrying it around to listen to the radio. The flashlight on it is awesome. It has multiple dim options and a strobe. I can think of multiple times this would have come in handy. Also, love that it comes with batteries – it is ready to go! It takes 3 AA batteries, so we’ve had to add some extra batteries to our kit in case these run out. For this price point, this is easily something that everyone should consider having in their emergency kit.
Handy little tool to have in the bag
5 out of 5 stars
I Roam Outdoors - 4 years ago
originally posted on midlandusa.com
I wasn't sold on having a device just for the weather as I could get that on my handheld ham radio while out on trips but I was wrong. This little thing made it east to find the weather station in the area I was camping in over the weekend. All I had to do was cycle through the 5 preset weather channels and the right station popped up in no time. Would have taken a LOT longer the old way I used to do it. Other features such as the radio and the flashlight are nice to have as well although may not be used as much. A backlit display would be nice but that would probably put too big a drain on an already short-ish battery life. It will be in my gear box going forward!
Smart addition to your gear
4 out of 5 stars
Kristin - 4 years ago
originally posted on midlandusa.com
Midland’s ER10VP Emergency Radio has filled in a very specific gap in gear for us. While our cell phones are our main go-to for weather updates, once we’re out of service zones (which is more frequent than you might expect), it’s necessary to make sure you can see any changes in weather coming. From mountain-top hikes to camping in the backcountry, it’s important to make sure you can react according to impending weather. We’ve learned our lesson (more than once) and the very reasonable price point of this emergency radio helps us to mitigate that risk in the future. I’m not a big fan of complicated instruction manuals for something that may be needed in an “emergency.” Lucky for me, the radio is super easy to operate and won’t require hanging onto that manual. Set-up is very straightforward and if you’ve ever used a car radio, you can use this device. The most important factor is that it runs on 3 AA batteries (included in the box) that will drain, so you may want to remove them when not in use or have a set of extra batteries nearby for when you need them. The radio had good reception while being used in most areas we’ve tested so far. The only issue we encountered was while tracking the massive winter storm in Texas while in San Antonio, we stopped receiving frequencies from any WX channels. A bit surprising around a metropolitan area, but it was lousy weather and we were covered with cell data in these areas so it wasn’t a critical moment. The manual says it will “receive broadcasts up to 50 miles from the weather stations depending on your location and conditions of weather, terrain, etc.” The device, therefore, is not a bulletproof system, but can offer a critical alert when it’s needed. The radio is super lightweight and easy to carry in a pack or tuck into your car seat pocket. It has a flashlight/strobe feature which comes in very handy if you need to navigate a trail after sunset or are having evening car troubles. My favorite feature is that you can turn on the weather alert feature while the radio is off and it’ll signal you to any incoming weather alerts with an alarm and strobe to get your attention. There is no price tag to put on having a bit of peace of mind when heading out into nature, but Midland makes sure it’s within your price range to have the added security. Bonus points that it can fuel a dance party, too!
Small/Light Weight
4 out of 5 stars
Jeff - 4 years ago
originally posted on midlandusa.com
Initial impressions was good. The product showed up and I appreciated that the AA batteries were included. I messed with a bit in the house just to try the functions, please note that I do live in a rural mountain town. The radio is fairly easy to navigate. The flashlight is a nice feature although a bit bulky since it is on the end of the unit. Weather channels came in nicely as did the FM/AM stations (at least as good as any do here). I put the radio in my day pack to go hiking a few days later and up the mountain I went. When I stopped to refill water, I decided to test out the radio. To my disappointment the included batteries had died even tho I had only used the product briefly at home. With new batteries I ventured out on another trip. The unit worked great!! I scrolled thru the weather channels and had good reception on more than one. I also enjoyed some FM radio on my hike in the backcountry of New Mexico. The unit is light weight and I didn't notice it in my pack. The only functional drawback I found is that the buttons do bump on fairly easily. Overall, good product but get your own batteries.
Amazing audio clarity and LED brightness!!
5 out of 5 stars
- 4 years ago
originally posted on midlandusa.com
I just got this unit from Midland and it is super awesome! So easy to use and setup! I didn’t even have to read the manual at all! Every feature is self-explanatory and easy to understand! Love this little unit! Had some storms blow through yesterday and it worked great as expected!! Clear and concise weather alerts and easy to hear!! Highly recommend!!
Great little piece of equipment.
5 out of 5 stars
Wilbur - 4 years ago
originally posted on midlandusa.com
I received this a couple weeks ago. It will be handy to have while out traveling around. Will alert you to emergency weather situations in your area. Also has AM and FM tuner, pulse 7 NOAA weather stations. Has a handy flashlight and a strobe if you need help. It's small and light, has a clock, a lanyard, and telescopic antenna. Sound quality isn't the best, but for the price and security of knowing about the weather it's very handy.