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Milani Keep It Full Maxxx Balmshell Lip Plumping Balm - 0.15 fl oz - 2 of 4Milani Keep It Full Maxxx Balmshell Lip Plumping Balm - 0.15 fl oz - 3 of 4Milani Keep It Full Maxxx Balmshell Lip Plumping Balm - 0.15 fl oz - 4 of 4
Milani Keep It Full Maxxx Balmshell Lip Plumping Balm - 0.15 fl oz - 1 of 4

Milani Keep It Full Maxxx Balmshell Lip Plumping Balm - Luminoso: Gloss Finish, Contains Vitamin E, Liquid Form

$10.99
ColorLuminoso

In Stock

Eligible for registries and wish lists
Save 5% every day
With Target Circle™ Card (restrictions apply)

At a glance

About this item

Highlights

  • Ultra-nourishing, non-sticky formula volumizes lips in just 10 minutes
  • Hyaluronic Filling Spheres, Capsicum & Maxi-Lip™ deliver an amplified pout
  • Loaded with nourishing mango butter, avocado, jojoba and camellia seed oils
  • 100% said lips appeared more hydrated*
  • 96% experienced increased lip volume & fullness for a maximum plumping effect*
  • 93% felt they achieved doctor’s office worthy plumping without the needle*
  • Lip MAXXXimizing oversized doe-foot applicator
  • Cruelty-Free & made in the U.S.A.
  • *Based on consumer perception survey

Description

This ‘fire’ formula brings the heat in a cushiony balm loaded with cooling, intensely tingling lip-loving ingredients that instantly give you full, pillowy lips. Moisture-rich Mango butter, Vitamin E & a blend of oils (avocado, jojoba & camellia seed) nourishes while Hyaluronic Filling Spheres, Capsicum & Maxi-Lip™ work to deliver an amplified pout with a soft shine finish. The signature oversized doe-foot applicator applies the perfect amount of formula to achieve plump looking lips in just one swipe.
Suggested Age: 13 Years and Up
Health Facts: Contains Vitamin E
Color Finish: Glitter, Gloss
Color Palette: Translucent
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Plumping, Moisturizing, Shine Enhancing
Features: Vitamin-Infused
TCIN: 94740405
UPC: 717489005845
Item Number (DPCI): 052-00-8678
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

hydrogenated poly(c6-14 olefin), ethylene/propylene/styrene copolymer, pentaerythrityl tetraisostearate, persea gratissima (avocado) oil, simmondsia chinensis (jojoba) seed oil, menthone glycerin acetal, calcium sodium borosilicate, ethylhexyl palmitate, palmitoyl tripeptide-38, camellia japonica seed oil, tocopheryl acetate, capsicum frutescens resin, palmitoyl tripeptide-1, sodium hyaluronate, helianthus annuus (sunflower) seed oil, portulaca pilosa extract, cetearyl ethylhexanoate, tribehenin, sorbitan isostearate, lactic acid, mica, mangifera indica (mango) seed butter, flavor/aroma, linalool, limonene, citral, sucrose cocoate, alcohol, water / aqua / eau, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, butylene/ethylene/styrene copolymer, tocopherol, glyceryl oleate, silica dimethyl silylate, tin oxide, butylene glycol, caprylyl glycol, hexylene glycol, phenoxyethanol, aluminum benzoate, aluminum hydroxide, red 6 (ci 15850), red 28 lake (ci 45410), titanium dioxide (ci 77891).

Allergens & Warnings:

WARNING: FOR EXTERNAL USE ONLY. DO NOT APPLY TO BROKEN OR IRRITATED SKIN. DO NOT USE IF ALLERGIC TO INGREDIENTS IN PRODUCT. STOP USE IMMEDIATELY AND ASK A DOCTOR IF IRRITATION OR RASH OCCURS. KEEP OUT OF REACH OF CHILDREN.

Shipping details

Estimated ship dimensions: 0.83 inches length x 0.083 inches width x 4.8 inches height
Estimated ship weight: 0.09 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

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Guests are saying

This lip plumping gloss has garnered a mix of enthusiastic and critical feedback from guests. Many appreciate its glossy finish, hydrating properties, and the subtle plumping effect it provides. The product is noted for its pleasant scent and smooth application, making it a fun addition to any makeup routine. However, some guests have experienced discomfort from the tingling sensation and have expressed a desire for more color options. Overall, it offers a stylish and effective way to enhance lip appearance.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 378 reviews
    easy to apply: 4.47 out of 5
    easy to remove: 4.29 out of 5
    long lasting: 3.67 out of 5
    quality: 3.8 out of 5
    value: 4.07 out of 5
    64% would recommend
    17 recommendations
    5 out of 5 stars
    4 October, 2026
    originally posted on Milani

    Simply smooth

    Absolutely happy with it. My main concern was other products I tried would run down my lips. Not Milani very happy with it goes on smooth. Will buy again.
    Maria
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 August, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Combination
    • Skin concern: Sensitivity
    • Hair color: Blonde
    • Eye color: Green

    (no review title)

    I've been wearing this for over a year, & it's great for work. Non sticky, & looks pretty on. Don't know if it plumps cuz I'm older, but hydrating.
    Stacy
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    28 August, 2026
    originally posted on Milani

    (no review title)

    LOVE THIS PRODUCT!!! BUT CAN WE GET IT IN A COOL COLOR LIKE CLEAR BLUE FOR MORE PINKER LIPS!!
    Nani
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    30 July, 2026
    • Skin tone: Medium
    • Skin type: Normal
    • Hair color: Blonde
    • Eye color: Blue

    Love it

    Nice and smooth going on. You can feel the plumping but it is not too strong or unpleasant. Nice soft color and high gloss. Reminds me of the lip craze 20 years ago (high gloss).
    LauraJean
    easy to apply: 4 out of 5
    easy to remove: 4 out of 5
    long lasting: 4 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 June, 2026

    (no review title)

    Plumping and moisturizing, has a minty burn then a spicy burn
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    17 May, 2026
    • Skin type: Normal
    • Skin tone: Light

    Burns

    I thought this was just a regular lip gloss cause I have a similar one in a different shade but this one burned so bad and even sagged washing my lips a couple times it stings. It even seeped in my mouth and is stinging my teeth. It looks pretty but not worth it.
    Laura
    From Milani Team team
    Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
    5 months ago
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 April, 2026

    burns!

    burned my lips. didn't realize what I bought until I put it on ugh
    Alexis
    From Milani Team team
    Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
    6 months ago
    Did you find this review helpful?
    5 out of 5 stars
    19 April, 2026
    originally posted on Milani

    Amazing lip product

    [This review was collected as part of a promotion.] As you can tell from the picture, THIS HAS BEEN USEDDDD. And it’s because it’s that good. I am in love with this product. It’s so glossy without being sticky and actually plumps my lips. It also stays on for long and feels very nice on the lips. The color is also very nice.
    RumiB
    Did you find this review helpful?
    2 out of 5 stars
    17 March, 2026
    originally posted on Milani

    Didn’t love

    [This review was collected as part of a promotion.] Looks super cute with the shimmer but will leave your lips feeling kind of odd and tingly. It’s a bit sticky for what I prefer. Didn’t love this as much as I hoped.
    KetiD
    Did you find this review helpful?
    3 out of 5 stars
    12 February, 2026
    originally posted on Milani

    Love sparkle but not new formula

    Love the sparkle but don’t love the new formula. Please don’t get rid of the old formula!! It was the best gloss I’ve ever used - slight shimmer combined with moisture.
    Gurlyninja
    Did you find this review helpful?
    5 out of 5 stars
    31 January, 2026
    originally posted on Milani

    Lip plumper maxxxxx

    This is my first time trying the lip plumper maxxxx, I love it!!! It goes good with my bronze beauty.
    Cheryl
    Did you find this review helpful?
    5 out of 5 stars
    30 December, 2025
    originally posted on Milani

    Glitter gloss

    Slight lip plumping glittery lipgloss. Not sticky, does not burn
    Alexandra
    Did you find this review helpful?
    4 out of 5 stars
    29 December, 2025
    originally posted on Milani

    Standard lip gloss

    [This review was collected as part of a promotion.] It’s a standard lip gloss, good shine and not too sticky. Reapplied about 3-4x throughout the day which was not bad. I did not see a major difference with the plumpness of my lips but it was moisturizing
    dahlingdahliasw_2739
    Did you find this review helpful?
    3 out of 5 stars
    25 December, 2025
    originally posted on Milani

    Sparkles and Shines

    [This review was collected as part of a promotion.] Very shiny gloss, good to put over lipstick but not enough color on its own
    Carolyn S
    Did you find this review helpful?
    4 out of 5 stars
    12 December, 2025
    originally posted on Milani

    Cute

    Beautiful colors. Does sting a bit as expected haha. Wish it had a bit more of an effect though.
    kay_ldr
    Did you find this review helpful?
    5 out of 5 stars
    23 November, 2025
    originally posted on Milani

    Love it

    [This review was collected as part of a promotion.] I shouldn’t even to rate it I love this product. You will too.
    Tanya
    Did you find this review helpful?
    5 out of 5 stars
    13 November, 2025
    originally posted on Milani

    Lip plumping balm

    [This review was collected as part of a promotion.] This makes my lip burn but I still like it and wear it.
    Devyn
    Did you find this review helpful?
    5 out of 5 stars
    26 September, 2025
    originally posted on Milani

    Get it NOWWWW!!!!

    I love this brand. I love how it makes your lips soft and moisturized.
    P
    Did you find this review helpful?
    1 out of 5 stars
    6 September, 2025
    originally posted on Milani

    Doesn’t work

    I felt a soft tingle but unfortunately no plumping effect.
    Mrs Addams
    Did you find this review helpful?
    1 out of 5 stars
    5 September, 2025
    originally posted on Milani

    Burnt to a crisp

    I am traumatized from this product, my lips are my favorite part of my body, I feel Like when I use A product that I’m a buildborad for the company but this product has causes me harm after one use
    Am247
    3 guests found this review helpful. Did you?

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