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Milani Keep It Full Glossy Plumping Balm - 0.07oz - 2 of 4Milani Keep It Full Glossy Plumping Balm - 0.07oz - 3 of 4Milani Keep It Full Glossy Plumping Balm - 0.07oz - 4 of 4
Milani Keep It Full Glossy Plumping Balm - 0.07oz - 1 of 4

Milani Keep It Full Glossy Plumping Balm - Bisou - 0.07oz: Vegan, Medium Tones, Stick, Single

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At a glance

About this item

Highlights

  • 1% Maxi-Lip™-- clinically proven to increase lip volume after 4 weeks of daily use
  • Infused with mango seed butter + apricot, pomegranate, & Kalahari melon oils
  • 100% felt lips were hydrated, nourished & instantly smoother*
  • 100% saw a clinically measured increase in lip moisture after 1 application*
  • 93% felt all-day hydration & saw smoother looking lips over time*
  • *Based on consumer perception survey & clinical testing
  • Vegan, cruelty-free & made in Korea

Description

Turn shine & volume all the way up! Milani Keep It Full Glossy Plumping Balm is the ultimate 3-in-1 multi-tasker delivering glossy shine, balm-like comfort & a plumped up pout both immediately and over time. Made with volumizing Maxi-Lip™, mango seed butter & a hydrating blend of apricot, pomegranate and Kalahari melon oils, this creamy formula glides on smoothly coating lips with a subtle cooling sensation while comfortably plumping. After just 4 weeks of daily use, Keep It Full Glossy Plumping Balm is clinically proven to deliver increased lip volume. Choose from 12 universally flattering shades - or stash them all. You know you want to.
Suggested Age: 13 Years and Up
Health Facts: Vegan
Color Finish: Gloss
Color Palette: Medium Tones
Product Form: Stick
Sustainability Claims: Cruelty-Free
Beauty Purpose: Plumping, Moisturizing
TCIN: 92173620
UPC: 717489003209
Item Number (DPCI): 052-00-9445
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

diisostearyl malate, polyglyceryl-2 triisostearate, bis-behenyl/isostearyl/phytosteryl dimer dilinoleyl dimer dilinoleate, hydrogenated polyisobutene, microcrystalline wax/cera microcristallina/cire microcristalline, hydrogenated castor oil, synthetic wax, methyl lactate, punica granatum seed oil, mangifera indica (mango) seed butter, prunus armeniaca (apricot) kernel oil, citrullus lanatus (watermelon) seed oil, palmitoyl tripeptide-1, ethylhexyl palmitate, tribehenin, sorbitan isostearate, synthetic fluorphlogopite, lactic acid, dehydroacetic acid, rosin, barium sulfate, titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499), red 7 lake (ci 15850).

Shipping details

Estimated ship dimensions: 0.5 inches length x 0.5 inches width x 4.57 inches height
Estimated ship weight: 0.03 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

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Guests are saying

This lip product has garnered positive feedback for its hydrating formula, beautiful color range, and comfortable wear. Guests appreciate its glossy finish and the subtle plumping effect it provides. Many find it versatile for everyday use, whether worn alone or layered with other products. However, some concerns about packaging and longevity have been noted. Overall, it stands out as an affordable option for those seeking a nourishing lip treatment.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 250 reviews
    easy to apply: 5 out of 5
    easy to remove: 4.83 out of 5
    long lasting: 4.33 out of 5
    quality: 4.6 out of 5
    value: 4.2 out of 5
    85% would recommend
    7 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 June, 2026Verified purchase
    • Skin tone: Medium

    Even Better Than Similar IT Cosmetics

    Better than IT Cosmetics Hydrating Lip Treatment in the shade Je Ne Sais Quoi. It's even more hydrating, a very pretty color, lasts longer and for a fraction of the price. Going to buy this shade again and others!
    proudwife
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on Milani

    A natural must

    The perfect natural gloss with a hint of brown. Goes great by itself or paid with a liner
    Lolo
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 February, 2026

    (no review title)

    Love this product! It’s one of the only tinted lip products I own that actually feels hydrating and not drying! I bought the shade jam, and while I do wish it was more of a cool-toned berry like the picture shows (it leans more of a neutral rose on me), it’s such a pretty color!
    Emma
    Did you find this review helpful?
    5 out of 5 stars
    6 January, 2026
    originally posted on Milani

    Slick lips

    [This review was collected as part of a promotion.] Incredible color. Took some getting used to but I love it
    Broncos Queen
    Did you find this review helpful?
    5 out of 5 stars
    4 January, 2026
    originally posted on Milani

    Awesome

    I love every single color! Smooth, Not sticky and lasts long
    Aurie
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    27 December, 2025
    originally posted on Milani

    Great product, poor packaging

    I love everything about this product except the packaging. When I pull the cap off, it sometimes pulls the inner piece out of the base. Once that happens, the product sticks out and won’t twist back down, so I end up losing product. I thought it was a fluke with my first one, but it’s happening with my second as well. If the packaging were fixed, this would be THE BEST lip product.
    Dtanner
    Did you find this review helpful?
    5 out of 5 stars
    18 December, 2025
    originally posted on Milani

    A must have !

    [This review was collected as part of a promotion.] This balm is great ! The colour is amazing and it’s so creamy and stays on.
    Did you find this review helpful?
    5 out of 5 stars
    6 December, 2025
    originally posted on Milani

    The best lip balm

    I love love love this lip balm in the color ballerina. It brings my skin tone out and plumps my lips while hydrating them
    Bree w
    Did you find this review helpful?
    5 out of 5 stars
    1 December, 2025
    originally posted on Milani

    Keep It Full Glossy Plumping Balm szájfény

    Kellemes, hűsítő érzet az ajkamon, szép a színe. Kíváncsi leszek a 6 hét utáni eredményre.
    Breegy
    Did you find this review helpful?
    5 out of 5 stars
    23 November, 2025
    originally posted on Milani

    Love this

    [This review was collected as part of a promotion.] Love this and would buy it again. I love my Milani products
    Tanya
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 October, 2025Verified purchase
    • Skin tone: Medium
    • Skin type: Combination
    • Skin concern: Aging, Redness, Cuticles, Pores, Sensitivity
    • Hair color: Brunette
    • Eye color: Green

    smooth and shiny

    love the shine, the color is perfect
    CS
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    30 September, 2025
    originally posted on Milani

    Good product

    [This review was collected as part of a promotion.] Very glossy and it has a nice pigmentation……………yeah
    Linda
    Did you find this review helpful?
    5 out of 5 stars
    25 September, 2025
    originally posted on Milani

    Excellent Product

    [This review was collected as part of a promotion.] The product goes on smoothly and feels good on ones lips. It feels moisturizing and doesn’t feel sticky. It does what it says it will, and stays on. The color is pretty as well. I recommend this product.
    Joan W
    Did you find this review helpful?
    4 out of 5 stars
    25 September, 2025
    originally posted on Milani

    Balm meets Gloss

    Gloss meets lip balm in this slim-lined product. Goes on like a balm and looks like a gloss. Lips are shiny with a bare hint of color(Hazel). Moderate staying power thst is great alone or over a lipstick.
    Abs
    Did you find this review helpful?
    5 out of 5 stars
    21 September, 2025
    originally posted on Milani

    Very Glossy and Beautiful Colors

    Comfortable to wear, perfect amount of gloss and color. The colors are appropriate for any setting or occasion. Apply it very lightly because if you press too hard it will smush. I have Truffle and Lana, will probably be buying bisou and some other shades later on down the line.
    Cam
    Did you find this review helpful?
    5 out of 5 stars
    6 September, 2025
    originally posted on Milani

    Great!

    [This review was collected as part of a promotion.] I have a few colours and they are all very pretty and can be built up and it doesn’t settle into the lip lines and I can feel the pumping. Just feels a bit minty but it doesn’t hurt. Love it!
    Vi
    Did you find this review helpful?
    1 out of 5 stars
    6 September, 2025
    originally posted on Milani

    Not very plumping.

    Didn't like this product at all. Didn’t notice a difference.
    Sandra
    Did you find this review helpful?
    5 out of 5 stars
    4 September, 2025
    originally posted on Milani

    Plumping lip gloss

    [This review was collected as part of a promotion.] I highly recommend the Keep It Full Glossy Plumping lip gloss!! It does plump my lips and it's non sticky.
    Alma
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 September, 2025Verified purchase
    • Skin type: Combination
    • Skin concern: Aging
    • Hair color: Brunette
    • Eye color: Brown
    • Skin tone: Medium

    Your lipa stay hydrated for a long time

    Great and very moisturizing
    Lovely
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    23 August, 2025
    originally posted on Milani

    Smells so good, looks so good, plump not overwhelm

    [This review was collected as part of a promotion.] Feels like butter not sticky. Love the color & shine
    Mrg83
    Did you find this review helpful?

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