Monster Transformation - by Ari Lightman & Rafeh Masood & Gary Hirsch (Hardcover)

Book Synopsis

A hands-on guide to preparing your company for AI-powered digital transformation

In Monster Transformation: Conquer Your Digital Fears, Be AI Ready, and Focus on What Matters to Your Organization, a team of veteran digital leaders delivers an expert guide to digital transformation that focuses on the competencies and your employees will need to have--and develop--to enable your organization to function in a world defined by generative artificial intelligence. The authors explain the knowledge, behaviors, and attitudes required to navigate an impactful digital transformation, offering you a methodical approach to meeting the technological moment.

You'll learn how to begin, complete, and sustain a digital transformation and how to scale that transformation throughout your company. You'll also find:

• Examples of transformation blockers and obstacles, as well as the steps you need to take to eliminate and overcome them
• Interviews with more than 30 transformation professionals providing real-world insights into the process
• Incisive case studies, hands-on scenarios, chapter exercises, and actionable takeaways you can apply immediately at your own organization

Perfect for managers, executives, and other business leaders, Monster Transformation is a practical handbook for implementing the world's newest, most exciting technologies in your company. It's a hands-on, no-nonsense guide for leaders who want to stop talking and planning about theoretical digital transformation and, instead, make a real difference, right now.

About the Author

Ari Lightman (Pittsburgh, PA; Carnegie Mellon University) is a Professor of Digital Media and Marketing at Carnegie Mellon University's Heinz College of Information Systems and Public Policy. An internationally recognized expert in digital transformation and technology disruption, Ari teaches classes on data analytics and digitization, including Measuring Social, an experiential-learning class that has worked with over 120 brands, including Blizzard, Google, WarnerMedia, Mattel, Nike, Sony, Target, Microsoft and several professional sports teams.

Rafeh Masood (Miami, Florida) is the Chief Growth and Digital Officer at Royal Caribbean Group where he oversees digital, AI, data analytics, travel commerce platforms, and brand awareness efforts across the company's family of brands on initiatives related to loyalty, e-commerce, cross-selling, revenue management, and other commerce-related platforms. Previously, he was the Executive Vice President and Chief Customer Officer at Bed Bath & Beyond Inc., and served as Senior Vice President and Chief Digital Officer at BJ's Wholesale Club holdings, Inc. He currently serves on the board of directors at Harley-Davidson and is an adjunct faculty member at Carnegie Mellon University.

Gary Hirsch (Portland, OR) is an artist, illustrator, speaker, and the co-founder of On Your Feet (Professional Development Consultants / On Your Feet), a pioneer in the field of Applie Improvisation that uses experiential techniques to help organizations such as Apple, Nike, Disney, and others communicate, innovate, and collaborate through highly interactive experiences. He is also the creator of Botjoy (botjoy.com), a 14-year visual experiment that uses over 80,000 large and small hand-painted robots to explore collaboration, inspiration, and how art can connect people worldwide.