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myFirst Camera Insta Instant Print Digital Camera 20 - Blue - 2 of 4myFirst Camera Insta Instant Print Digital Camera 20 - Blue - 3 of 4myFirst Camera Insta Instant Print Digital Camera 20 - Blue - 4 of 4
myFirst Camera Insta Instant Print Digital Camera 20 - Blue - 1 of 4

myFirst Camera Insta Instant Print Digital Camera 20 - Blue

$69.99

In Stock

Free & easy returns
Free & easy returns
Return this item in store within 30 days for a full refund.
Eligible for registries and wish lists

About this item

Highlights

  • Hybrid instant & digital kids’ camera
  • Prints photos in 9 seconds, no ink needed
  • PixTure OLED second display with emojis
  • Includes thermal and sticker paper rolls
  • Easy-to-replace thermal roll & dust cover
  • Lightweight (6.2 oz) for easy portability

Description

The myFirst Camera Insta 20 is a hybrid kids’ camera that combines instant thermal printing with digital photo fun. Kids can capture, decorate, and print their photos instantly—no ink required! The 203 dpi thermal printer produces black-and-white prints in just 9 seconds, and each set includes thermal paper and sticker rolls for creative play. With a dual-screen design featuring a PixTure OLED display that shows emojis and status updates, it’s interactive and fun to use. Lightweight, durable, and easy to carry, the Insta 20 is the perfect gift for young photographers to explore their creativity anytime, anywhere.
Dimensions (Overall): 2.95 Inches (H) x 1.73 Inches (W) x 4.09 Inches (D)
Weight: .39 Pounds
Connection Type: MicroSD, USB-C
Megapixels: 2 MP
Data Storage Capacity: 4GB
Maximum Resolution: 640 x 360
View Finder Type: Electronic Viewfinder (EVF)
ISO Equivalent: 100 - 1600
Screen Size: 3 Inches
Compatible With: Fixed Lens/No Compatibility
Battery: 1 Non-Universal Lithium, Required, Packaged With
TCIN: 94796777
UPC: 850054268921
Item Number (DPCI): 056-10-4552
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4.094 inches length x 1.732 inches width x 2.953 inches height
Estimated ship weight: 0.386 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: how many pictures can you take

submitted by sheryl - 9 days ago
  • A: Hi, thanks for reaching out about myFirst Camera Insta Instant Print Digital Camera 20 - Blue. The myFirst Camera Insta 20 stores photos digitally on a microSD card (up to 32GB supported), so the number of pictures depends on the card size used. It includes a 4GB microSD card, which can store a large number of photos before filling up. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 9 days ago
    Target staff support

Q: Is the thermal paper BPA and BPS free?

submitted by nic - 4 months ago
  • A: Hi, thanks for reaching out about myFirst Camera Insta Instant Print Digital Camera 20 - Blue Yes, the thermal paper used with the myFirst Camera Insta 20 is specifically advertised as being both BPA-free and BPS-free. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMike - 4 months ago
    Target expert support

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Guests are saying

The MyFirst Camera Insta 20 is a delightful instant print camera designed for kids, combining fun and creativity. It features a user-friendly interface, allowing children to easily take photos and print them instantly. The bundle includes various thermal paper rolls, stickers, and a cute carrying case, making it a perfect gift for young photographers. While the print quality may not be top-notch, the overall experience is enjoyable and encourages imaginative play.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.8 out of 5 stars with 95 reviews
    100% would recommend
    3 recommendations
    5 out of 5 stars
    19 July, 2026
    originally posted on myFirst USA Inc.
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    Nostalgia

    [This review was collected as part of a promotion.] This is such a fun learning experience for my toddler. The camera was super easy to set up. It came pre stocked with a roll of film and plenty of refills. The instant gratification of the print makes it really fun for her. Now we’re working on focusing on taking a picture and then choosing which one to print. It’s a really fun activity and of course nostalgic.
    MadelynS
    Did you find this review helpful?
    5 out of 5 stars
    19 July, 2026
    originally posted on myFirst USA Inc.
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    An instant way to have a memory saved

    [This review was collected as part of a promotion.] MyFirst Camera Insta 20 is such a cool camera for kids to use. The buttons were easy to use for my kids. The shape of the camera and the size was perfect for their hands. I loved how they provided so many rolls of paper to use. I barely had to teach them how to use the camera, it was easy for them to learn. The kids are having a great time taking pictures with the camera and saving their instant pictures.
    AnnaL
    Did you find this review helpful?
    3 out of 5 stars
    5 July, 2026
    originally posted on myFirst USA Inc.
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    Cute and great for kids.

    [This review was collected as part of a promotion.] Initially when I received the package I was blown away at how appealing it was but trying to remove the camera and other pieces was a confusing task. I really didn’t know this was a thermal printing camera so that threw me off and it came with different thermal paper that implied it would print in color but I could never figure it out. My child does enjoy using it because it’s instant and it has many features. She also loves that it cute charms and stickers. It’s very durable and a great size for small hands. Really neat it’s just a slightly different product than I was expecting.
    BethanyG
    Did you find this review helpful?
    3 out of 5 stars
    26 June, 2026
    originally posted on myFirst USA Inc.
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    Good kid camera

    [This review was collected as part of a promotion.] First off opening the package was extremely difficult. And at first I thought the straps were hard to put on but it was user error. The camera is so cute and easy for littles to hold. Unfortunately, one of the buttons (the plus button) is pushed in a little so it makes it hard to change the settings. Thankfully the camera is still fun to use and easy to load the paper in. Also I love that the kit comes with so many rolls of paper! I love how the sound isn’t loud.
    StaceyI
    Did you find this review helpful?
    5 out of 5 stars
    18 June, 2026
    originally posted on myFirst USA Inc.
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    Perfect first camera

    [This review was collected as part of a promotion.] I cannot get over how cool and easy to use this camera is. I set it up and tested it out before giving it to my son who is sex and I was thoroughly impressed. He is the perfect age to want to start taking his own pictures and this is exactly what I was looking for. I love that the camera has a strap and it has a case so I don’t have to worry about him breaking it and one of the best features is that he can instantly print out his pictures from the camera.
    NicoleF
    Did you find this review helpful?
    4 out of 5 stars
    17 June, 2026
    originally posted on myFirst USA Inc.
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    Fun camera to help kids get a hobby.

    [This review was collected as part of a promotion.] This is a really cool camera for kids. The picture quality is good enough especially in right lighting. The build quality is good. The buttons and interface take a little to get use to but works out good at the end. You are able to take pictures first then print or print right as you take them.
    KevinN
    Did you find this review helpful?
    3 out of 5 stars
    17 June, 2026
    originally posted on myFirst USA Inc.
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    Adorable With Mixed Results

    [This review was collected as part of a promotion.] This bundle comes with a lot more than I expected. The blue camera is adorable, and I loved the soft silicone crossbody bag along with the six little charms that can be attached for decoration. My kids immediately started taking pictures, adding frames, and playing with all of the different design options. The bundle also includes three Premium Thermal Sticker rolls, three Color Burst thermal paper rolls in red, blue, and yellow, plus additional paper for more than 400 sheets total, so there is plenty to keep kids busy. The Color Burst rolls were probably the most interesting part because each one prints with its own color accent. My kids especially liked switching between the red, blue, and yellow rolls to see how their pictures would turn out. I also liked the stickers, frames, and decorations you can add before printing because it makes each picture feel a little more personal and fun. Where this camera fell short for me was the regular thermal printing. I expected the black prints to be clearer, but even photos taken outside in bright daylight lost a surprising amount of detail once printed. The image on the screen looked much better than the final print, and darker areas often blended together to the point where parts of the picture were difficult to make out. It never quite reaches the print quality I was hoping for, especially on the standard paper. My kids have genuinely enjoyed using it and love all of the extras that come with it. It leans more toward being a fun creative camera with cute accessories and novelty prints rather than an instant camera that produces detailed keepsake photos.
    SeraP
    Did you find this review helpful?
    2 out of 5 stars
    17 June, 2026
    originally posted on myFirst USA Inc.
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    Has potential

    [This review was collected as part of a promotion.] This product has potential, the bundle comes with everything you need and it comes with a cute bag to store your camera. It’s fun for the little ones and the price is fair. However, I wouldn’t mind paying more for better quality. I recommend reading the manual beforehand to get acquainted with the product since it can be a bit tricky  The camera already has a 4 GB microSD card installed as well as a roll of white and black thermal paper so it’s ready to use   Be prepared to out that first photo Since it will be ruined due to the tape, that’s holding the roll together. (See photos) The photos don’t come out as great as they do in the advertisement photos. With the white and black rolls, it can be a bit hard to see anything. With the colored ones you’re able to make out with the photo a little better. I loved the sticker rolls but just like the black and white thermal, the photos come out dark and it’s hard to see :(. it has 25 different fun filters to choose from, you also have the option to snap three quick photos, set up a three second timer to take one photo and set a three second timer to take an infinity amount of photos (in order to stop the last option, you will have to turn off the camera) After printing 4 - 5 photos back to back the camera will show a message saying overheat, you’ll have to wait a few seconds before being able to print more.
    CynthiaS
    Did you find this review helpful?
    4 out of 5 stars
    16 June, 2026
    originally posted on myFirst USA Inc.
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    Endless Options and Fun!

    [This review was collected as part of a promotion.] This kid's camera set is fully loaded. It comes with the camera, stickers, case, straps, charger, various printer paper including sticker paper and colored paper for practically endless fun. It's simple enough to load and once you know how, it's simple to use. The carry case looks like a cute purse as a bonus. The kid's favorite part was the settings that let you add borders and funny objects like sunglasses and such to the images. My only complaint, which by the way didn't seem to bug the kids at all, is the printer paper is thermal paper basically (receipt paper). So even after messing around with the settings, it still lacked definition or the quality of what we know as a photo in today's day and age. However, the purpose of this camera isn't to document as much as it's a toy to have fun with, so mission accomplished.
    JessicaS
    Did you find this review helpful?
    3 out of 5 stars
    16 June, 2026
    originally posted on myFirst USA Inc.
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    Instant memories

    [This review was collected as part of a promotion.] This instant camera is such a cute way for kids to create memories they can hold on to for a long time. It is a thermal camera. This set comes with multiple different rolls of thermal paper and some sticker paper. It comes with a cute carrying case that makes it hard for the kiddos to lose. The charge last for a long time. It comes with a SD card for extra storage Fir that it is it works very well. I would purchase again for all of kids.
    TaiyebehM
    Did you find this review helpful?
    4 out of 5 stars
    16 June, 2026
    originally posted on myFirst USA Inc.
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    Cute, fun, and easy to use.

    [This review was collected as part of a promotion.] This instant thermal camera is great first instant camera for a kiddo. It’s easy to set up and pretty much point and shoot, shortly after the picture prints. It’s so fun, my daughter brought it along on a recent trip and captured lots of fun memories for her scrapbook.
    MelanieS
    Did you find this review helpful?
    5 out of 5 stars
    16 June, 2026
    originally posted on myFirst USA Inc.
    Image

    Great for kids!

    [This review was collected as part of a promotion.] My kids love using this camera. It is super user friendly and easy to use. The fact that it instantly prints out pictures with no mess is the best part. They also love the selfie camera and the fact that it comes with everything needed for use. The charging time isn’t the greatest, but it gets the job done. The sticky pictures stick great and are easy to remove. Makes a great gift for little ones.
    SerinaB
    Did you find this review helpful?
    5 out of 5 stars
    15 June, 2026
    originally posted on myFirst USA Inc.
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    Everything you need

    [This review was collected as part of a promotion.] This camera is perfect for small hands and is has a strap for carrying. I like the carrying case because it is a rubbery material that can absorb impact, but fits the camera and some extra pieces like the charger or paper. I like the large buttons that are easy to press. My child thinks this is great because it has photo paper and sticker paper. You can take pictures, videos, or selfies. There is a variety of effects to choose from, as well. This is a great hands-on toy that allows a child's imagination to run wild. I am very pleased with the kit because printing a photo you just took is so simple and quick.
    DoryM
    Did you find this review helpful?
    5 out of 5 stars
    14 June, 2026
    originally posted on myFirst USA Inc.
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    Easy to use and very durable

    [This review was collected as part of a promotion.] MyFirst Camera Insta 20 instant print digital camera has been a hit for the kids. The set up was easy after the two hour charge time. Super light weight and has an adorable storage case. The buttons have different shapes to help little ones identify the tasks they are wanting to accomplish. The picture quality is better than I expected.
    CcC4
    Did you find this review helpful?
    5 out of 5 stars
    9 June, 2026
    originally posted on myFirst USA Inc.
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    Amazing!

    [This review was collected as part of a promotion.] Omg this camera is so cute! My daughter is obsessed with taking photos of everything! It is super easy to use and she loves that she can print photos and stick them straight to her wall!
    ShantellF
    Did you find this review helpful?
    5 out of 5 stars
    7 June, 2026
    originally posted on myFirst USA Inc.
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    Kid loves it

    [This review was collected as part of a promotion.] This is sooooo cute. My daughter absolutely loves it. She has been taking pictures non stop. Easy to use she didnt need my help any to figure it out.
    ShantiJ
    Did you find this review helpful?
    5 out of 5 stars
    6 June, 2026
    originally posted on myFirst USA Inc.
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    It's for kids, but I'm keeping it for me!

    [This review was collected as part of a promotion.] Okay this thing is adorable and really gives that nostalgic early 2000’s digital camera vibe! It's designed for kids, but….i might just keep it for myself 😜. It comes out of the box ready to go, no set up required! (Although a quick read through of the directions is very helpful….ask me how I know 🫣😅). It comes with Usb Drive, connection and charging cables, instant print paper, basically everything you need and then some! It's fantastic quality and would make a great gift for your budding photographer (or yourself 😆 no judgment here)
    HaileyA
    Did you find this review helpful?
    5 out of 5 stars
    6 June, 2026
    originally posted on myFirst USA Inc.
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    Future photographer’s calling!

    [This review was collected as part of a promotion.] My daughter loves the myFirst camera! She’s been taking a zillion pictures and printing out some for her board of memories. Its super fun and you can use the front or the back camera. You can also make videos on the go! It was very easy to set up,my daughter didn’t need my help and was snapping away after decorating the adorable camera case. 10/10 recommend !
    PickiP
    Did you find this review helpful?
    5 out of 5 stars
    5 June, 2026
    originally posted on myFirst USA Inc.
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    Awesome camera

    [This review was collected as part of a promotion.] The my First camera is a breeze to setup for the little ones. This bundle has everything they need to get started; from the thermal paper to the sd card. The camera is easy to program and allows you to take photos or print right from the push of a button. My little does tend to get his fingers in the view sometimes so keep a eye out since the button can be a little harder to push/hold for smaller fingers. The camera bag has cute charms they can move around. My little one loved taking photos of the outdoors and the pets and even taking selfies. Awesome feature having front and back camera! New hobby unlocked!
    AnthonyB
    Did you find this review helpful?
    4 out of 5 stars
    3 June, 2026
    originally posted on myFirst USA Inc.
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    Great camera, please add zoom feature

    [This review was collected as part of a promotion.] Photographer is one of my hobbies so I love having my children explore photography, and this camera allows them to do just that. The myFirst Camera Insta 20 is such a fun camera for little kids and adults. The pictures print instantly and the quality is way better than I have seen on similar kid cameras. It charges easily and quickly and the battery lasts a good amount of time. I love that it can be hooked up to a laptop to download the images but can also print the images for easy sharing. We love taking this camera with us on our little excursions and printing out pictures to give to whoever we are with. Our friends and family love it also because the little pictures serve as a souvenir of our outings and a great fun way to capture memories. The camera also has cute little filters you can add to pictures. It also has the ability to create videos, which once again in my opinion have great quality for a kids camera. My one and only complaint is that there is no zoom button on this camera and I feel like this could have been easily implemented. This package also comes with a cute little storage purse and lots of extra printing paper and accessories. Overall I am quite impressed with this camera.
    TanyaB
    Did you find this review helpful?

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