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Nature's Own Butter Bread - 20oz
$3.69 ($0.18/ounce)
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- You'll get one 20 oz loaf of Nature's Own Butterbread
- Soft white bread with subtle butter flavor baked into every slice
- No artificial preservatives, colors or flavors, and no high fructose corn syrup
- Upgrade your lunch with a homemade sandwich on butter bread
- Pile on the goodness with Nature's Own sliced sandwich breads, buns and rolls
- No Artificial Flavors
Description
"If you love the warm, homemade taste of buttered bread, you'll be a fan of Nature's Own® Butterbread. Enjoy the subtle butter flavor baked into every slice. This loaf of white bread contains no artificial preservatives, colors or flavors and no high fructose corn syrup. Plus, with 0 grams of trans fat per serving, Nature's Own Butterbread is a low-fat food and the perfect sliced bread option for sandwich and toast recipes. You'll be amazed at how great your favorite sandwich tastes with Nature's Own Butterbread. Melt a couple slices of cheddar for a delicious grilled cheese or make it the base of a decadent French toast breakfast. Pile on the goodness and bring everyone together with Nature's Own breads, buns and rolls.
At Nature's Own, we believe that anything worth doing is worth doing right. It's a standard applied to each and every product that makes its way out of Nature's Own bakeries. Choose from a variety of bread flavors and styles to fit whatever sandwich you have in mind. As America's #1 selling loaf bread brand*, Nature's Own maintains the freshness and softness that makes it a family favorite bread with no artificial preservatives, colors or flavors, and no high fructose corn syrup. Goodness is in our nature.
*Source: IRI Syndicated Data for the total U.S. latest 52 weeks ending 01.23.2022"
At Nature's Own, we believe that anything worth doing is worth doing right. It's a standard applied to each and every product that makes its way out of Nature's Own bakeries. Choose from a variety of bread flavors and styles to fit whatever sandwich you have in mind. As America's #1 selling loaf bread brand*, Nature's Own maintains the freshness and softness that makes it a family favorite bread with no artificial preservatives, colors or flavors, and no high fructose corn syrup. Goodness is in our nature.
*Source: IRI Syndicated Data for the total U.S. latest 52 weeks ending 01.23.2022"
Serving Size: 1 slice
Serving Per Container: 22
Amount 1 Slice (26g/0.9oz):
Calories: 70
% Daily Value*
Total Fat 0.5grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 0mg0%
Sodium 100mg4%
Total Carbohydrate 14grm5%
Dietary Fiber 0grm0%
Total Sugars 2grm0%
Added Sugars 2grm4%
Protein 2grm0%
Vitamin D 0mcg0%
Calcium 70mg6%
Iron 1.1mg6%
Potassium 30mg0%
Thiamin 0.16mg15%
Riboflavin 0.1mg8%
Niacin 1.3mg8%
Folate DFE 70mcg20%
Folic Acid 40mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
unbleached enriched flour (wheat flour, malted barley flour, niacin, reduced iron, thiamin mononitrate, riboflavin, folic acid), water, sugar, yeast, contains 2% or less of each of the following: butter* (made from milk), cultured wheat flour, wheat gluten, salt, calcium sulfate, monocalcium phosphate, vinegar, enzymes, ascorbic acid, soy lecithin. * a trivial source of cholesterol.
Allergens & Warnings:
Contains: wheat, soy, milk. Manufactured on shared equipment that also processes products containing sesame. May contain sesame.Features: No High Fructose Corn Syrup, No Artificial Flavors, No Artificial Colors
Form: Loaf
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 20 Ounces
TCIN: 13151711
UPC: 072250049191
Item Number (DPCI): 261-01-1202
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 14.5 inches length x 4.5 inches width x 4.25 inches height
Estimated ship weight: 1.25 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Is the bread kosher or vegan?
submitted by Talsad - 8 months ago
A: Thank you for contacting us. Please visit https://www.naturesownbread.com/contact for more information.
submitted byNature's Own Bread team - 8 months agoBrand expert
Q: Expiry date of the product?
submitted by Suhan - 1 year ago
A: Thank you for reaching out. Please contact us at https://www.naturesownbread.com/contact and one our team members will be happy to help you.
submitted byNature's Own Bread team - 11 months agoBrand expert
Q: How much sodium per slice
submitted by grammyK - 1 year ago
A: Thank you for reaching out. Please contact us at https://www.naturesownbread.com/contact and one our team members will be happy to help you.
submitted byNature's Own Bread team - 11 months agoBrand expert
Related Categories
Guests are saying
Nature's Own Butterbread has been a beloved choice for many guests, praised for its soft texture and buttery flavor, making it ideal for sandwiches, toast, and more. However, recent reviews indicate concerns about the size and quality of the loaves, with many guests noting that the slices have become smaller and less fresh. Despite these issues, some guests still appreciate the taste and versatility of the bread, hoping for a return to its former quality.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 2602 reviews
quality: 3.66 out of 5
taste: 3.92 out of 5
value: 3.49 out of 5
67% would recommend
43 recommendations
2 out of 5 stars
26 October, 2025
originally posted on naturesownbread
No longer soft
My family has eaten this bread for years and preferred over anything else bc of its softness. The past year it has been hard and dry. Doesn’t appeal to me anymore. Will be buying another brand.
1 out of 5 stars
18 October, 2025
originally posted on naturesownbread
Bread smells like Parmesan cheese
I bought new toaster thinking it was my toaster. Got new liaf of natures own. Cheese smell over powers the house. Its not the nee toaster u made me spend $$ on! I heard its your yeast!
1 reply from Nature's Own team - 16 days ago
We appreciate you contacting us about your experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
5 out of 5 stars
16 October, 2025Verified purchase
So good
Makes the best toast for sandwiches
1 out of 5 stars
15 October, 2025
originally posted on naturesownbread
You've changed this bread and it's terrible!
I just opened a new loaf of white Butter Bread and it's terrible! It's dry and coarse like old stale bread. And the color doesn't look right. Looks more like whole wheat than white. And the outside of the loaf is very dark brown. I've enjoyed this bread for years but you've obviously tampered with the ingredients. Don't you know the most fundamental rule of business: "if it ain't broke, don't try to fix it!" I'm not buying any more.
1 reply from Nature's Own team - 16 days ago
We appreciate you contacting us about your experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
2 out of 5 stars
8 September, 2025
originally posted on naturesownbread
Shrinkflation?!
We have been using Nature's Own Butterbread for years and love the product. For the last several purchases we noticed the loaf is MUCH smaller. We even purchased at different stores just in case with the same result. Cost more with less bread.
1 reply from Nature's Own team - 2 months ago
We appreciate you contacting us about your experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 September, 2025Verified purchase
Nasty
Bread was moldy after the second day I purchased it
1 reply from Nature's Own Bread team team - 2 months ago
We appreciate you contacting us about your experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
5 out of 5 stars
Thumbs up graphic, would recommend
1 September, 2025Verified purchase
Good bread, great for homemade "Uncrustable" sandwiches
We love this bread, it's soft and chewy and with a good flavor. Great ingredients list, nice and clean, and still affordable as far as sliced bread goes. The slices are a little smaller compared to the white bread loaf we buy from another brand, which makes these perfect for homemade "Uncrustable" sandwiches -- less bread waste around the sandwich press!
3 out of 5 stars
28 August, 2025
originally posted on naturesownbread
SMALLER LOAF SIZE SUCKS
Long time buyer who understands you trying to keep from raising prices by shrinking the size of the loaves BUT AM STRONGLY AGAINST IT! If you must cut back, do so with fewer slices, not smaller ones or I will be changing brands!
1 reply from Nature's Own team - 2 months ago
We appreciate you contacting us about your experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
1 out of 5 stars
27 August, 2025
originally posted on naturesownbread
slices are not just smaller they are a weird shape
size and shape of a slice of butterbread is much smaller. does not work for sandwich meat. I will not be buying anymore.
1 reply from Nature's Own team - 2 months ago
We appreciate you contacting us about your experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
2 out of 5 stars
18 August, 2025
originally posted on naturesownbread
Very strange texture and small slices
I've been buying your natures own butter bread for several years now. However, the last 2 loaves have left my family and I wondering what happened to the soft smooth texture of your bread? Its not good, and the flavor seems off. As for the size, a standard cheese slice was bigger than the slice of bread. Please tell me that this isn't a permanent change in your bread quality. I will not be purchasing anymore since this last loaf seemed very stale after 4 days of my purchase. Right into the trash. Thank you for your time
1 reply from Nature's Own team - 3 months ago
We appreciate you contacting us about your experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
5 out of 5 stars
Thumbs up graphic, would recommend
16 August, 2025Verified purchase
Good butter bread
My daughter loves this bread
5 out of 5 stars
Thumbs up graphic, would recommend
13 August, 2025Verified purchase
Yum
Soft bread! Even smells good
5 out of 5 stars
Thumbs up graphic, would recommend
27 July, 2025Verified purchase
Favorite Bread!
So soft and perfect thickness, my go to bread!
5 out of 5 stars
18 July, 2025
originally posted on naturesownbread
Soft & Delicious: Nature Butter Loaf Review
recently tried the Nature Butter Loaf bread, and it was amazing! The texture is super soft, and the flavor has a nice subtle butter taste. It's perfect for toast, sandwiches, or just eating on its own. I love that it feels like a premium loaf without being too pricey. Definitely recommend giving this one a try!
1 out of 5 stars
17 July, 2025
originally posted on naturesownbread
What changed?
What did you change with the butterbread? Change it back please! It's horrible.
1 reply from Nature's Own team - 4 months ago
We appreciate you contacting us about your experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
2 out of 5 stars
17 July, 2025
originally posted on naturesownbread
Butterbread
The Butter bread type sucks now. It has went down in size so much. A slice of cheese is bigger than the bread now. The square itself is smaller then they add a drop in the middle of it. They should be ashamed of what they have done. I was hoping when it started changing it was a mistake but nope. I been getting Bunny, Great value or wonder more often to try to change my family over. They really like this best for taste but for money of what i get the other brands are better. It's truly sad.
1 reply from Nature's Own team - 4 months ago
We appreciate you contacting us about your experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
1 out of 5 stars
Thumbs down graphic, would not recommend
14 July, 2025Verified purchase
so all bread is rubbery now?
Gotcha. So all bread they make and feed us is rubbery and tastes/feels like a sponge. Disgusting. Their Target bread is even worse. Guess store bought bread is no longer safe to eat.. it’s all been rubbery and nasty.
1 reply from Nature's Own Bread team team - 4 months ago
We appreciate you contacting us about your experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
1 out of 5 stars
27 June, 2025
originally posted on naturesownbread
pre mature molding
This is the second loaf I’ve bought within the past month that has molded all the way through way before the expiration date. Is something occurring during the QA process? Different manufacturing method?
1 reply from Nature's Own team - 4 months ago
We appreciate you contacting us about your experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
1 out of 5 stars
22 June, 2025
originally posted on naturesownbread
Small Slices
New miniature sized bread. I have bought this for years, but have bought my last. Arnold and Pepperidge Farm still have good sized slices folks, check them out.
1 reply from Nature's Own team - 5 months ago
We appreciate you contacting us about your experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
2 out of 5 stars
21 June, 2025
originally posted on naturesownbread
Bread is different
The last two loaves have been of poor quality. Will be looking for a new bread.
1 reply from Nature's Own team - 5 months ago
We appreciate you contacting us about your experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.