Neonarratives - by Wolf-Eike Galle (Hardcover)
$45.00 when purchased online
Target Online store #3991
About this item
Highlights
- On a search for virtuoso forms of articulation of brands, the basic idea of the narrative is recast and a journey into new radical narrative structures is undertaken in essay form.
- About the Author: Wolf-Eike Galle is a creative and cultural scientist.
- 300 Pages
- Art, Graphic Arts
Description
Book Synopsis
On a search for virtuoso forms of articulation of brands, the basic idea of the narrative is recast and a journey into new radical narrative structures is undertaken in essay form. Text in English and German. In an era of over-communication, brands have to face radical new realities and shape their identities in multi-polar manners. Spontaneously forming and iterative narrations can take on this task. This is the idea behind Neo-narratives. On a search for virtuoso forms of articulation of brands, the basic idea of the narrative is recast and a journey into new radical narrative structures is undertaken in essay form. Text in English and German.About the Author
Wolf-Eike Galle is a creative and cultural scientist. As creative director he has accompanied international and national brands in their transformation processes since 2006.Dimensions (Overall): 9.45 Inches (H) x 12.21 Inches (W)
Weight: 2.34 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 300
Genre: Art
Sub-Genre: Graphic Arts
Publisher: Avedition
Theme: Branding & Logo Design
Format: Hardcover
Author: Wolf-Eike Galle
Language: English
Street Date: January 6, 2026
TCIN: 1005738140
UPC: 9783899864397
Item Number (DPCI): 247-48-0200
Origin: Made in the USA or Imported
Shipping details
Estimated ship dimensions: 1 inches length x 12.21 inches width x 9.45 inches height
Estimated ship weight: 2.341 pounds
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