Neuroscience of Selling - (Ignite Reads) by John Asher (Paperback)

Book Synopsis

Unlock the science that sells--transform your results with the Neuroscience of Selling

Today's top sales professionals don't just rely on charm, they use proven neuroscience to influence buyer decisions and close more deals. The Neuroscience of Selling reveals what triggers buying behavior; helping you connect instantly with prospects and move them to a confident yes.

In this concise, practical guide, bestselling author John Asher blends cutting-edge research with field-tested techniques. Learn how to build trust fast, make your pitch stand out in crowded markets, and use cognitive biases as tools to handle objections and speed up the sale.

Inside, you'll discover:

• Simple frameworks for every selling stage--from prospecting to closing
• Proven scripts, stories, and strategies to spark trust and emotional connection
• Real-world examples that work in any industry, for both new and veteran sellers

In today's fast-paced and fiercely competitive market, understanding the intricacies of human behavior is the key to unlocking unparalleled success in sales. With The Neuroscience of Selling, you hold the ultimate playbook for mastering the art of sales persuasion and fostering genuine connections with buyers.

Note: The Introduction and Chapter One to The Neuroscience of Selling are adapted under license by SalesBrain, LLC, (c) 2002-2019.