Newsletters - by David Hieatt (Paperback)

About the Book

How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you. So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. The company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover: why giving is the secret to success; how to get people's attention when time is your biggest competitor; why creating takes sharing; how a small team can win. Build community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.