Sponsored
Non -GMO Hypoallergenic Powder Infant Formula - 27.8oz - up&up™
$45.99 ($1.65/ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Compare to the nutrition of Nutramigen and Similac Alimentum
- Special proteins to manage colic due to cow's milk allergy
- Baby formula with probiotic; complete nutrition through 12 months
- SNAP eligible with SNAP participation; in store only
- Lactose free; gluten free; certified kosher
Description
Compare to the nutrition of Nutramigen and Similac Alimentum. Up&Up Hypoallergenic Infant Formula Powder with Iron is clinically studied for cow's milk allergy. Easy to digest protein for ages 0-12 months. Lactose free, gluten free. Alimentum is a registered trademark of Abbott Laboratories. Nutramigen is a registered trademark of Mead Johnson & Co. Up&Up Hypoallergenic Infant Formula is NOT made by or affiliated with Abbott Laboratories or Mead Johnson & Co. Up&Up Hypoallergenic Infant Formula does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein and lycopene in Alimentum.
Serving Size: 5 fl oz
Amount :
Calories: 100
% Daily Value*
Protein 2.8g
Total Fat 5.3g
Total Carbohydrate 10.3g
Water 133g
Omega-6 (linoleic acid LA) 780mg
Vitamin A 300iu
Vitamin D 60iu
Vitamin E 2iu
Vitamin K 9mcg
Thiamin 80mcg
Riboflavin 90mcg
Vitamin B6 60mcg
Vitamin B12 0.3mcg
Niacin 1000mcg
Folic Acid 16mcg
Pantothenic Acid 500mcg
Biotin 3mcg
Vitamin C 12mg
Choline 24mg
Inositol 24mg
Calcium 94mg
Phosphorus 52mg
Magnesium 8mg
Iron 1.8mg
Zinc 1mg
Manganese 25mcg
Copper 75mcg
Iodine 15mcg
Selenium 2.8mcg
Sodium 47mg
Potassium 110mg
Chloride 86mg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
corn syrup solids, vegetable oils (palm olein, soy, coconut, high oleic (safflower or sunflower) oil), casein hydrolysate (from milk)+, modified corn starch, less than 2%: mortierella alpina oil, schizochytrium sp. oil, lactobacillus rhamnosus, beta-carotene, vitamin a palmitate, vitamin d3, vitamin e acetate, vitamin k1, thiamin hydrochloride, riboflavin, vitamin b6 hydrochloride, vitamin b12, niacinamide, folic acid, calcium pantothenate, biotin, ascorbic acid, choline bitartrate, inositol, calcium citrate, calcium hydroxide, calcium phosphate, magnesium chloride, ferrous sulfate, zinc sulfate, manganese sulfate, cupric sulfate, potassium iodide, sodium selenite, sodium citrate, potassium citrate, potassium chloride, potassium bicarbonate, l-cystine, l-tryptophan, taurine, l-carnitine, calcium carbonate, calcium chloride, potassium hydroxide, potassium phosphate, ascorbyl palmitate, mixed tocopherol concentrate. ‡a source of hypoallergenic protein *a source of arachidonic acid (ara) **a source of docosahexaenoic acid (dha)' '
Allergens & Warnings:
IMPORTANT NOTICE: BREAST MILK IS BEST FOR BABIES. Before using an infant formula, ask the advice of your healthcare professional. Powdered infant formulas are NOT sterile and should NOT be fed to premature infants or infants who are immunocompromised unless directed and supervised by your baby's doctor. This product contains L rhamnosus HN001 which is not intended for immunocompromised infants or for premature infants., WARNING: DO NOT USE MICROWAVE TO PREPARE OR WARM FORMULA. SERIOUS BURNS MAY OCCUR., Storage: Store unused prepared formula in the refrigerator at 35-40ºF (2-4℃); use within 24 hours. DO NOT FREEZE. Warm infant formula to room temperature and shake well before feeding. Prepared formula should not be without refrigeration more than 2 hours. Store open and unopened cans in a dry area at room temperature. Cover the opened can tightly with plastic cap; use contents within 1 month. Avoid any extreme temperatures.Baby Formula Focus: Cow's Milk Protein Allergy, Colic, Brain Development
Base Ingredient: Hydrolyzed Protein
Dietary Needs: Gluten-Free, Certified Gluten-Free, Non-GMO Project Verified
Features: Hypoallergenic
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 27.8 Ounces
TCIN: 85428762
UPC: 683744964151
Item Number (DPCI): 007-09-0094
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 6.69 inches length x 5.15 inches width x 5.12 inches height
Estimated ship weight: 2.02 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Infant Formula Collection - up&up™
About the collection
Infant formulas by up&up provide complete nutrition for baby’s first year. With specialized ingredients for brain development, immune support, digestive health and overall growth support, you can feel confident that your little one is getting the unique nourishment they need. All our formulas are easy-to-digest for tiny tummies.
Our up&up formulas meet the same U.S. Food and Drug Administration (FDA) high standards for quality and nutrition as the name brands, and our facilities have been producing trusted, high quality infant formulas for more than 30 years.
Toddler formula fills the nutrition gap for older infants who are beginning to eat solid food but still require essential fats, iron and other nutrients to complement their diet. Trust up&up toddler formula to support the nutritional needs of picky eaters and children ages 1-3 years.
Our up&up formulas meet the same U.S. Food and Drug Administration (FDA) high standards for quality and nutrition as the name brands, and our facilities have been producing trusted, high quality infant formulas for more than 30 years.
Toddler formula fills the nutrition gap for older infants who are beginning to eat solid food but still require essential fats, iron and other nutrients to complement their diet. Trust up&up toddler formula to support the nutritional needs of picky eaters and children ages 1-3 years.
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Guests are saying
This hypoallergenic formula has garnered positive feedback from guests who appreciate its affordability and effectiveness for babies with sensitivities. Many guests noted that it closely resembles more expensive name-brand options in terms of ingredients and performance. While some experienced minor mixing issues, the overall consensus is that it provides a great alternative for parents seeking a budget-friendly solution without compromising on quality. Its gentle formulation has been well-received by infants, making it a reliable choice for many families.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 426 reviews
easy on tummy: 4.13 out of 5
easy to prepare: 3.78 out of 5
quality: 3.79 out of 5
value: 4.26 out of 5
67% would recommend
28 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
26 November, 2025Verified purchase
opened and did not even have metal lip in the top so it was opened at Target I received a return
received opened item you know what that's going over there. I did call and got a refund but I'm throwing this in the garbage but how could you imagine sending open baby formula how dangerous ok
1 out of 5 stars
18 November, 2025Verified purchase
(no review title)
Came broken
1 reply from the Product Manufacturer team - 11 days ago
We are sorry to hear that the Up & Up Hypoallergenic Formula arrived damaged. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2103864. We look forward to addressing your concerns and hearing from you!
1 out of 5 stars
Thumbs down graphic, would not recommend
14 November, 2025Verified purchase
DONT WASTE UR TIME
the worst formula. does not mix and causes clumps which you cannot even feed to your baby. its very acidic and gave my baby horrible rashes and reflux. and my can litteraly didn’t come with a scoop had to buy another can just for a scooper. don’t waste your money just go for the pricier name brand.
1 reply from the Product Manufacturer team - 13 days ago
We are sorry to hear about your experience with the Up & Up Hypoallergenic Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2102818. We look forward to addressing your concerns and hearing from you!
2 out of 5 stars
Thumbs down graphic, would not recommend
3 November, 2025Verified purchase
(no review title)
This powder is impossible to dissolve, no matter how much you shake it settles on the bottom. I also do not appreciate the side of the can stating breast-fed is best obviously someone is using this hypoallergenic formula. There’s a reason they’re not breast-feeding. Never thought I’d see mom shaming from target.
1 reply from the Product Manufacturer team - 26 days ago
We are sorry to hear about your experience with the Up & Up Hypoallergenic formula. We understand that breast milk may not be an option for all families. We believe everyone should have access to quality, affordable complete infant nutrition. Infant formulas sold in the US are required by law to have the disclaimer that breastfeeding is best for babies. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2098837. We look forward to addressing your concerns and hearing from you!
5 out of 5 stars
26 September, 2025Verified purchase
They denied my return and would not refund
My formula was shipped and damaged
5 out of 5 stars
Thumbs up graphic, would recommend
6 September, 2025Verified purchase
Amazing dupe
Love love formula and affordable too
5 out of 5 stars
11 August, 2025Verified purchase
Reasonable price
My baby has very bad diarrhea since he got stomach bug from daycare. Our Ped recommended switch to soy based but diarrhea still not getting better also he developed bad rash in his face and body I think due to the soy. We decided to try hypoallergenic formula and this brand is reasonable price and it does help. Compare to regular formula this one doesn’t mixed well but we use milk frother to resolve the issue.
3 out of 5 stars
Thumbs down graphic, would not recommend
27 July, 2025Verified purchase
Clumps clog nipple
I wanted to love this formula so badly with Nutramigen $75.99 and this $45.99 for the exact amount. Unfortunately as many reviews mention it is difficult to dissolve. We use Avent natural bottles and this formula clogs the nipple. We have been using for 24 hours now and I haven’t noticed and GI upset.
1 reply from the Product Manufacturer team - 4 months ago
We are sorry to hear that the Hypoallergenic formula is not dissolving properly. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2067425. We look forward to addressing your concerns and hearing from you!
4 out of 5 stars
Thumbs up graphic, would recommend
25 July, 2025Verified purchase
Fine generic! Little clumps.
Daughter does fine with it in place of nutramigen so far! The only reason I knocked a star off is because it clumps easily. I shake the bottle like a mad woman and still find one or two tiny clumps each feeding… the price difference offsets that annoyance, however.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 July, 2025
Disappointed
I was so happy to find this item and be able to ship it to my house by a specific date. My baby needs a special formula and we cannot find it right now. This is the next best thing. I placed the order and then it was all of a sudden not going to arrive until 2 days after it initially stated even though it was already going through the shipping process. That’s the only reason I even made the purchase was because of the quick timeframe to receive it. I get that delays happen, but the arrival date literally changed the second after I hit ‘place order.’ So now not only will I not have the product in time, I have wasted time that I could’ve been searching somewhere else. This might be a really great product but I won’t know since I will have to purchase somewhere else in the meantime and will return this as soon as it does finally arrive. I will not try to purchase this here again.
2 out of 5 stars
Thumbs down graphic, would not recommend
25 June, 2025Verified purchase
Had high hopes
Tried this formula out simply because of the price point compared to the name brand we have to use due to my daughters cows milk protein allergy diagnosis.. the formula was horrible. Smell was stronger, gave my daughter watery stools so bad she got diaper rash & cried in discomfort due to excessive gas. Worst part was mixing it. No matter how much you shake or stir (I even used a mini wire whisk!!) there were visible clumps.
1 reply from the Product Manufacturer team - 5 months ago
We are sorry to hear about your experience with the Up & Up Hypoallergenic Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We encourage you to reach out to our contact center at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2056932. We look forward to addressing your concerns and hearing from you!
3 out of 5 stars
Thumbs up graphic, would recommend
24 June, 2025
Fair pricing
I like that it's a cheaper alternative to Nutramigen. However, the can isn't filled to the top like other formulas. About a quarter of the can is missing. And, as a mom whose breast milk never came in, I didn't appreciate the message on the back of the can stating that breast milk is best. We all know that breast milk is ideal but give some of us a break. It's also harder to mix vs Nutramigen. Takes a lot more shaking to get rid of the lumps.
1 reply from the Product Manufacturer team - 5 months ago
We are sorry to hear about your experience with the Up & Up Hypoallergenic Formula. We understand that breast milk may not be an option for all families. Perrigo believes everyone should have access to quality, affordable complete infant nutrition. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We encourage you to reach out to our contact center at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2056927. We look forward to addressing your concerns and hearing from you!
5 out of 5 stars
Thumbs up graphic, would recommend
30 May, 2025Verified purchase
It's back! A life-saver
So happy this is back! My son was born with a cows milk allergy, but it seemed as though this and other generic brand hypoallergenic formulas just didn't exist anymore! It's been really rough to pay $60+ a week for the name brand stuff and to my surprise I saw this on the shelves on my most recent trip! My little guy just finished the can and he seems to love it just the same, if not more. No fussiness, gas, constipation, or spit up- so thankful to save the little extra $ I can! And arguably, it dissolves much easier than Similac does
4 out of 5 stars
Thumbs up graphic, would recommend
17 March, 2023Verified purchase
Hypoallergenic Formula
We usually use Enfamil Nutramigen but that was not available and needed Hypoallergenic formula for our baby, so decided to buy this one. It seemed to be pretty similar but better price and value.
5 out of 5 stars
Thumbs up graphic, would recommend
17 February, 2023Verified purchase
Amazing formual
My son would not eat any other formula other than this one! And the price was just right! Thank you Target
5 out of 5 stars
21 January, 2023Verified purchase
Bring it back!
I don’t know where this formula went. It was a great alternative to the higher priced name “brand” hypoallergenic formulas.
5 out of 5 stars
Thumbs up graphic, would recommend
13 January, 2023Verified purchase
Help!!! Info needed
Please let us know when it will be back in stock. This is the only affordable hypoallergenic formula there is.
5 out of 5 stars
Thumbs up graphic, would recommend
11 January, 2023Verified purchase
Best hypoallergenic option
HIGHLY recommend using this if you’re using a hypoallergenic formula for your baby. The ingredients are the exact same as the name brand but the amount you’re getting is SO much better for the price. My only dislike is how hard it is to get this ever restocked, in stores or online it’s a joke.
4 out of 5 stars
Thumbs up graphic, would recommend
1 January, 2023Verified purchase
Great alternative
I love this formula for my little guy, my only complaint is it does not mix as easy as the nutramigen , especially when using room temp water
4 out of 5 stars
Thumbs up graphic, would recommend
26 December, 2022Verified purchase
Good!
With the name brand being out of stock so much this has been a life saver. Baby seems to respond to it the same as the name brand. I love the large size it comes in. The only reason why I didn’t give it five stars is because it is really hard to dissolve fully in water. Even after shaking it twice as much as I would the namebrand there are still chunks of formula left. It doesn’t seem to bother baby though.