$6.99 when purchased online
Target Online store #3991
About this item
Highlights
- OGX Thick & Full + Biotin & Collagen Volumizing Shampoo for hair with 72+ hours of volume & body
- Wash for healthy hair with a nutrient-infused biotin & collagen formula gives hair volume & texture
- New formula protects hair from excessive loss of lipids & proteins which creates frizz & breakage
- With LipiPro Shield (TM) Technology delivers 2x more protein & lipid protection** for healthy hair
- The volume shampoo supports hair’s protein & lipid barrier for your heathiest hair
- Use bergamot, jasmine & vanilla scented shampoo with OGX conditioner for your hair routine
- Carefully formulated to be without sulfated surfactants, parabens, phthalates, microplastics, & dyes
- From the #1 Hair Repair Brand,* protect against damage & achieve healthy hair in just one wash
Description
"Get 72+ hours of volume & body with OGX Thick & Full + Biotin & Collagen Volumizing Shampoo. This shampoo from the #1 Hair Repair Brand* leaves hair full & healthy. Our new & improved formula protects hair from excessive loss of lipids & proteins which creates frizz & breakage. Now with LipiPro Shield (TM) Technology, the texturizing shampoo provides 2x more protein & lipid protection** for healthy hair. The nutrient-infused formula with biotin & collagen delivers 72+ hours of volume & body plus the scents of bergamot, jasmine & vanilla enhance your hair routine. Apply to wet hair, massage into a lather, rinse & follow with an OGX conditioner. It has been carefully formulated to be without sulfated surfactants, parabens, phthalates, microplastics, & dyes.
*JJCI calculations based on Scantrack for Hair Care category for the 52 weeks ending 12/02/2023 time period, for the total U.S. marketing, xAOC. Copyright © 2023, Nielsen Consumer LLC
**vs. non-conditioning shampoo, with continuous use"
*JJCI calculations based on Scantrack for Hair Care category for the 52 weeks ending 12/02/2023 time period, for the total U.S. marketing, xAOC. Copyright © 2023, Nielsen Consumer LLC
**vs. non-conditioning shampoo, with continuous use"
Scent: Vanilla, Jasmine
Hair Type: All Hair Types, Fine
Health Facts: Sodium Lauryl Sulfate-Free, Contains Tea Tree Oil, Paraben-Free, Aluminum-Free, Sulfate-Free, Contains Collagen
Product Form: Liquid
Beauty Purpose: Volumizing, Shine Enhancing, Thickening
Net weight: 13 fl oz (US)
TCIN: 14462805
UPC: 022796918482
Item Number (DPCI): 063-00-2800
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), sodium c14-16 olefin sulfonate, sodium cocoyl isethionate, cocamidopropyl hydroxysultaine, fragrance (parfum), biotin, hydrolyzed collagen, hydrolyzed wheat protein, ethyltrimonium chloride methacrylate/hydrolyzed wheat protein copolymer, polyquaternium-10, glycol distearate, peg-120 methyl glucose dioleate, cocamidopropyl betaine, laureth-4, laureth-23, dimethicone, glycerin, propylene glycol, sodium chloride, citric acid, dmdm hydantoin, diazolidinyl urea, iodopropynyl butylcarbamate, ext. violet 2 (ci 60730).' '
Allergens & Warnings:
AVOID CONTACT WITH EYES. IF CONTACT OCCURS RINSE IMMEDIATELY. FOR BEST RESULTS USE IN CONJUNCTION WITH OTHER OGX PRODUCTS.Shipping details
Estimated ship dimensions: 1.77 inches length x 3.7 inches width x 9 inches height
Estimated ship weight: 1.45 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The OGX Biotin and Collagen Shampoo has garnered mixed feedback from guests, with many praising its ability to add volume and improve hair texture. Users appreciate the pleasant scent and the nourishing ingredients like biotin and collagen that promote healthier hair. However, some guests have reported issues with hair shedding and dryness, particularly with the new formula. Overall, it is seen as a good option for those seeking thicker, fuller hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 3350 reviews
effectiveness: 3.22 out of 5
quality: 3.22 out of 5
value: 3.36 out of 5
51% would recommend
194 recommendations
Not for me
1 out of 5 stars
nattienairn_9895 - 12 days ago
originally posted on influenster.com
This shampoo was quite highly reviewed so I thought I’d try it on my my time coloured hair. After a few washes using the matching conditioner my hair started to feel quite straw like and brittle. I had to stop using it as I was worried it would do permanent damage. It must be good for some hair types otherwise it wouldn’t have such high ratings but I definitely wouldn’t recommend.
Smells great
5 out of 5 stars
abigailg296_8295 - 13 days ago
originally posted on influenster.com
I’ve been using the OGX Biotin and Collagen Shampoo for a little while now and I really like it. It makes my hair feel thicker and fuller, which is exactly what I wanted. The scent is pleasant and not too strong. It lathers nicely and rinses out easily without leaving any residue. My hair feels soft and looks healthier after using it regularly. Overall, a great shampoo if you want something that helps add volume and strength without breaking the bank.
Awful new formula
1 out of 5 stars
Kaz25 - 21 days ago
originally posted on ogxbeauty.com
New formula is awful! Note the date of all the reviews on here - they are reviewing the old product/formula not this new shampoo they brought out in 2025. They should not keep the reviews on here as it has changed beyond recognition. A completely different shampoo really! Misleading!
dont buy!
1 out of 5 stars
Thumbs down graphic, would not recommend
shampoo - 29 days ago, Verified purchaser
shampoo felt so watery and my hair felt dirty. never buying this item again.
1 reply from Brand Answers Squad team - 29 days ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! With Love, OGX
Love this shampoo
5 out of 5 stars
moodyfoodie_3136 - 1 month ago
originally posted on influenster.com
Love this shampoo! I’ve been using this brand for years and it has yet to disappoint. It always leaves my hair feeling thicker and more full. I would recommend this to anyone struggling with thin hair or lack of body in their hair.
Very disappointed..
1 out of 5 stars
Sheila 777 - 1 month ago
originally posted on ogxbeauty.com
Very sad, you had such a great product, and you changed the ingredients. Before it had the purple in it to help with color-treated hair. Now you put these other peptides in, and it totally dries out my hair, and I have no shine. Do you have any the old product left? I can't be the only one complaining..I can't even call you about this
Biotin shampoo
5 out of 5 stars
faizam33_25 - 1 month ago
originally posted on influenster.com
Its a full of nutridnts shampoo that is best for hair collagen and growth.its very effective for hair growth and nourishment.the packaging is strong and sustainable.
One of my go to shampoos
4 out of 5 stars
kxx_1478 - 1 month ago
originally posted on influenster.com
Love this shampoo! The bold packaging, the value for money (a little goes a long way) the way it makes my hair feel, leaving it feeling soft and looking shiny. And has a lovely scent
Its makes your hair feel silky.
5 out of 5 stars
angelinab145_5420 - 2 months ago
originally posted on influenster.com
I just live the scent of the shampoo and conditioner. It leaves your hair feeling soft and silky. It has an easy to use bottle. It's a great product for the money.
Not my fave
3 out of 5 stars
jackiealexis_9761 - 2 months ago
originally posted on influenster.com
This was not my favorite. Smells nice but left my hair feeling a bit dry after using. Great pricey but will not be using moving forward. Hit or miss with this brand
Made my hair look way thicker
5 out of 5 stars
malakl10_8957 - 2 months ago
originally posted on influenster.com
This shampoo seriously surprised me in the best way. I started using it because my hair was feeling kinda flat and thin, and after just a few washes, I could actually feel more volume and bounce. 💜 What I loved: My hair feels thicker and fuller, especially at the roots Smells so good — kind of sweet and salon-y Doesn’t leave buildup or feel too heavy
biotin in shampoo ❌collagen in shampoo ❎
3 out of 5 stars
eydimarp_2978 - 2 months ago
originally posted on influenster.com
I only tried this once because of its density and gel-like texture, it doesn't do much for my hair, but I don't remember much. I used it many years ago and I remember that it cleaned a lot and didn't leave the hair so damaged, and well, as far as it promises to grow hair, not that much, really.
Good product, work well on hair
5 out of 5 stars
myt46_5421 - 2 months ago
originally posted on influenster.com
I’ve been using this shampoo and conditioner set and honestly… I love how soft it makes my hair feel. It’s super smooth and shiny and smell so good! As for hair growth, I didn’t see a huge difference, but overall it’s been a really nice upgrade for my routine.
OGX smells amazing
4 out of 5 stars
tinac217_9253 - 2 months ago
originally posted on influenster.com
Thick and full biotin and collagen helps my hair smell good and my hairs looks and feel soft and shiny.I am always looking for this brand it is one I like to use on a regular basis.
Great for hair thickening
5 out of 5 stars
dominikav7_5089 - 2 months ago
originally posted on influenster.com
Great shampoo and conditioner, i love this brand , lots of different products to choose from. This range made my hair silky and healthy, about to buy second bottle!
Pretty Good Product
4 out of 5 stars
Glo25 - 2 months ago
originally posted on ogxbeauty.com
I've been using both your Biotin & Collagen Shampoo and conditioner and they have provided my thinning hair with a bit more volume. My question is.. do these products contain alcohol? Your list of ingredients doesn't help me.
70/100
4 out of 5 stars
karinap194_3935 - 2 months ago
originally posted on influenster.com
I’ve been using OGX Thick & Full+ Biotin & Collagen Shampoo for a few weeks, and the results are quite impressive. My hair feels noticeably thicker and has more volume, especially at the roots. The scent is pleasant and lingers just enough without being too strong. I also really like the packaging — the bottle is sturdy, easy to hold and use in the shower, and the flip-top cap makes dispensing mess-free. It has a premium feel overall. That said, I did notice my hair becoming a bit drier than usual after regular use. While it boosts volume, it seems to strip some moisture, so I’ve been combining it with a deeply hydrating conditioner to maintain softness. Overall, a great choice for volume lovers, but I’d recommend adding some moisture care to your routine.
Hair loss
1 out of 5 stars
Thumbs down graphic, would not recommend
Nasha - 3 months ago, Verified purchaser
I accidentally bought this one instead of the purple shampoo. When I saw biotin on the bottle I thought to keep it as it would not hurt to “add vitamin to my hair!” My hair started falling out in big chucks right after 😱I stopped using it and switched to my old shampoo and it stopped.
1 reply from Brand Answers Squad team - 2 months ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! With Love, OGX Beauty!
Eh
1 out of 5 stars
gbbaker - 3 months ago
originally posted on ogxbeauty.com
I just bought a new large bottle, it’s not the same shampoo. It left my hair feeling heavy and limp . The old formula left by hair with bounce and texture. Very disappointed.
Buy if you want to add volume to hair
5 out of 5 stars
charlottem490_7266 - 3 months ago
originally posted on influenster.com
Where has this been all my life? I love it. I have always had thin hair. Now as I am getting older, it is getting worse. This shampoo helped give my hair more volume. It is more affordable than other volumizing shampoos.