Sponsored
OGX Thick Full Biotin Collagen Salon Size Shampoo
$6.99 ($0.54/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- OGX Thick & Full + Biotin & Collagen Volumizing Shampoo for hair with 72+ hours of volume & body
- Wash for healthy hair with a nutrient-infused biotin & collagen formula gives hair volume & texture
- New formula protects hair from excessive loss of lipids & proteins which creates frizz & breakage
- With LipiPro Shield (TM) Technology delivers 2x more protein & lipid protection** for healthy hair
- The volume shampoo supports hair’s protein & lipid barrier for your healthiest hair
- Use bergamot, jasmine & vanilla scented shampoo with OGX conditioner for your hair routine
- Carefully formulated to be without sulfated surfactants, parabens, phthalates, microplastics, & dyes
- From the #1 Hair Repair brand,* protect against damage & achieve healthy hair in just one wash
Description
Get 72+ hrs of volume & body with OGX Thick & Full + Biotin & Collagen Volumizing Shampoo. This shampoo from the #1 Hair Repair brand * leaves hair full & healthy. Our new & improved formula protects hair from excessive loss of lipids & proteins which creates frizz & breakage. Now with LipiPro Shield (TM) Technology, the texturizing shampoo provides 2x more protein & lipid protection** for healthy hair. The nutrient-infused formula with biotin & collagen delivers 72+ hours of volume & body plus the scents of bergamot, jasmine & vanilla enhance your hair routine. Apply to wet hair, massage into a lather, rinse & follow with an OGX conditioner. It has been formulated to be without sulfated surfactants, parabens, phthalates, microplastics, & dyes.
*JJCI calculations based on Scantrack for Hair Care category for the 52 weeks ending 12/02/2023 time period, for the total U.S. marketing, xAOC. Copyright © 2023, Nielsen Consumer LLC
**vs. non-conditioning shampoo, with continuous use
*JJCI calculations based on Scantrack for Hair Care category for the 52 weeks ending 12/02/2023 time period, for the total U.S. marketing, xAOC. Copyright © 2023, Nielsen Consumer LLC
**vs. non-conditioning shampoo, with continuous use
Scent: Vanilla, Jasmine
Hair Type: All Hair Types, Fine
Health Facts: Sodium Lauryl Sulfate-Free, Contains Tea Tree Oil, Paraben-Free, Aluminum-Free, Sulfate-Free, Contains Collagen
Product Form: Liquid
Beauty Purpose: Volumizing, Shine Enhancing, Thickening
Net weight: 13 fl oz (US)
TCIN: 14462805
UPC: 022796918482
Item Number (DPCI): 063-00-2800
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium c14-16 olefin sulfonate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, dimethicone, sodium chloride, fragrance, biotin, hydrolyzed collagen, hydrolyzed wheat protein, ethyltrimonium chloride methacrylate/hydrolyzed wheat protein copolymer, polyquaternium-10, glycol stearate, peg-120 methyl glucose dioleate, cocamidopropyl betaine, laureth-4, laureth-23, citric acid, diazolidinyl urea, iodopropynyl butylcarbamate, violet 2 (ci 60725).' '
Allergens & Warnings:
AVOID CONTACT WITH EYES. IN CASE OF CONTACT WITH EYES, RINSE IMMEDIATELY. FOR BEST RESULTS USE IN CONJUNCTION WITH OTHER BIOTIN & COLLAGEN PRODUCTS.Shipping details
Estimated ship dimensions: 1.77 inches length x 3.7 inches width x 9 inches height
Estimated ship weight: 0.98 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Discover more options
$12.49($0.49/fluid ounce)
4.3 out of 5 stars with 71 ratings
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Guests are saying
The OGX Biotin Collagen Shampoo has garnered mixed feedback from guests, with many praising its ability to add volume and thickness to fine hair. Guests appreciate the pleasant scent and the nourishing ingredients like biotin and collagen. However, some have expressed disappointment with the new formula, noting it can leave hair feeling dry or brittle. Overall, it remains a popular choice for those seeking affordable hair care that enhances body and shine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 3399 reviews
effectiveness: 3.22 out of 5
quality: 3.23 out of 5
value: 3.36 out of 5
51% would recommend
200 recommendations
2 out of 5 stars
19 October, 2025
originally posted on ogxbeauty.com
Smells Terrible
I've been using this for years and have been happy with it until the last bottle. It now has "LIPI PRO SHIELD" on the label. I loved the way it smelled before, not i can't stand the way it smells now. I won't be buying any more.
5 out of 5 stars
18 October, 2025
originally posted on influenster.com
Smells Amazing
I love OGX shampoos. This biotin and collagen version smells amazing and soft. The scent lasts very long. The shampoo makes my hair softer and looks thicker.
5 out of 5 stars
Thumbs up graphic, would recommend
14 October, 2025Verified purchase
(no review title)
It makes my hair thicker and like the scent
1 reply from Brand Answers Squad team - 5 days ago
Thank you for the fantastic feedback! It means a lot to us, and we are grateful for amazing customers like you. Wishing you an amazing day ahead! With love, OGX Beauty
4 out of 5 stars
2 October, 2025
originally posted on influenster.com
Helps strengthen damaged hair
Makes my hair feel and look stronger, love biotin and collagen shampoos because I dye and use heat on my hair often, this product helps my hair recover from damage
2 out of 5 stars
29 September, 2025
originally posted on influenster.com
Ogx
There hasn't been a time this product brand has helped my hair, if anything made it worse. Then made my hair fall out a bunch! Sure some people have good reviews but my hair personally did not like this brand.
3 out of 5 stars
Thumbs down graphic, would not recommend
28 September, 2025Verified purchase
Good for cleaning, bad for volume or thinning hair.
It works good to actually clean your hair, but I noticed my hair felt much thinner and looked flatter than when I used Aveeno's or Ethique's volumizing shampoo. The smell is also very chemically.
1 reply from Brand Answers Squad team - 23 days ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! With Love, OGX Beauty !
5 out of 5 stars
Thumbs up graphic, would recommend
28 September, 2025Verified purchase
Shampoo
Best store bought shampoo I've tried. I've been using this for 2 years now.
1 reply from Brand Answers Squad team - 23 days ago
Thank you for the fantastic feedback! It means a lot to us, and we are grateful for amazing customers like you. Wishing you an amazing day ahead! With love, OGX Beauty
4 out of 5 stars
26 September, 2025
originally posted on influenster.com
Great for my hair type
OGX makes such good products. I personally love this kind for my hair type. I have medium thickness, long, straight hair. This is perfect for me. It leaves my hair feeling clean even when I only wash once a week. I think they are a great price, especially because you can almost always find coupons for this. The only annoyance I have is the bottles/lids are curved so you cannot leave them upside down to help with getting the product out.
5 out of 5 stars
23 September, 2025
originally posted on influenster.com
Great product for the price.
Best shampoo ever. It moisturizes and leave your hair feeling and smelling so good. Amazing product and budget friendly. Lightweight packaging
2 out of 5 stars
16 September, 2025
originally posted on influenster.com
No
I remember using this shampoo a long time ago. It wasn’t for me at all. It made my hair frizzy and dull. I love ogx oil and serums but their shampoo wasn’t for me
1 out of 5 stars
Thumbs down graphic, would not recommend
9 September, 2025Verified purchase
why change a good thing
New formula is awful. Makes hair like straw. I loved the original formual of this shampoo. Now I'm looking for a replacment now.
1 reply from Brand Answers Squad team - 1 month ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! With Love, OGX Beauty.
1 out of 5 stars
7 September, 2025
originally posted on ogxbeauty.com
You once had the perfect cosmetic Unicorn.
Thank you for at least putting a black label (signifying doom for my hair) on the new formula - helps me recognize and avoid now 👍 That is the last compliment I will be giving this terrible new formula. I was such an advocate for your older product to my family & friends going through Perimenopause, that I was accused of being on commission! Well singing your praises has now definitely stopped. Since your new formula seems to be stripping all the goodness out of my hair, that your last amazing formula helped build. After using for so many years. My hair is now feeling flat, brittle & dry. You created a rare thing - the perfect cosmetic unicorn. Then shot it!!! Why!?! Please read your once loyal customer base RECENT reviews, we need the option of the old formula returning
5 out of 5 stars
6 September, 2025
originally posted on influenster.com
A volumizing shampoo that strengthens and thickens
OGX Beauty Biotin & Collagen Shampoo is designed to add volume and thickness to fine or thinning hair. Infused with biotin, collagen, and wheat protein, it strengthens strands, promotes fuller-looking hair, and leaves it feeling healthy and nourished.
1 out of 5 stars
6 September, 2025
originally posted on ogxbeauty.com
New formula
The new OGX Biotin & Collagen shampoo formula is not working for my hair. Please bring back the original formula — it had the perfect texture, fragrance, and effect.
5 out of 5 stars
27 August, 2025
originally posted on influenster.com
Good shampoo!
I’ve been using OGX Thick & Full + Biotin & Collagen Shampoo for a few weeks now, and I actually like it. It smells really nice, kind of sweet and fresh, and it lathers up well without needing a ton. My hair feels a bit fuller after using it, though I wouldn’t say it’s a dramatic difference. It doesn’t weigh my hair down or leave any residue, which is a plus. Overall, it’s a solid shampoo if you’re looking for something affordable that gives a little volume boost.
1 out of 5 stars
24 August, 2025
originally posted on ogxbeauty.com
Not satisfied
My hair doesn’t feel moisturized and nourished after using the biotin and collagen shampoo and conditioner. It actually feels somewhat dry and brittle. I have to use an additional spray, leave in conditioner to comb through my hair more easily. I purchased the large bottles as I’ve used several OGX shampoos and conditioners with satisfying results. I’m going to return these.
1 out of 5 stars
23 August, 2025
originally posted on ogxbeauty.com
Great
They changed it into an absolutely AWFUL product. I wonder if they bought stock in some of the other companies that sell EXTREMELY high priced hair loss remedies. I am thoroughly disgusted with the change. I am shedding some much hair that I can see my scalp. This started slowly in 2023 and I briefly used a different product and the shedding slowed down. But I began OGX again and shedding increased. Sad. It was a good product and someone got greedy somewhere. Today, apparently the wealthy and elite can afford an effective product to save their hair. Sad. The LOVE of money is the root of all evil.
5 out of 5 stars
20 August, 2025
originally posted on influenster.com
Great product
Love the purple color they use for the product. Love the way it makes your hair feel clean and so full of body..highly recommend for the price and effect you get from using.
5 out of 5 stars
17 August, 2025
originally posted on ogxbeauty.com
I found exactly I was looking wo
The result after one wash exactly as the marketing message I can I be your official distributer in Mongolia? As new market
4 out of 5 stars
14 August, 2025
originally posted on influenster.com
Definitely worth a try to add some umph to flat ha
I have thin, fine hair and was looking for something to give it a boost. This has a great smell and feels luxurious on pouring. It did make my hair feel a little more bouncy but I did find it made my hair feel course. This could be my own hair just not suitable for it. It is a higher priced shampoo but it is effective on the claims it made so for me overall it was good value ☺️