$29.99 sale price when purchased online
$34.99 list price
Target Online store #3991
About this item
Highlights
- 5 POWERFUL BENEFITS IN 1 SUPER SERUM: This clinically tested and proven facial serum delivers hydrating, smoothing, firming, brightening, & improved texture benefits for healthy looking skin day 1.
- 5 SKINCARE INGREDIENTS: Infused with Olay's Activated Niacinamide, Vitamin C, Collagen Peptide, Vitamin E, and Alpha Hydroxy Acid (AHA), this expertly crafted face serum delivers instant results.
- BRIGHTENING GLOW SERUM: Simplify your skin care routine with this hydrating serum that leaves a healthy glow on skin. This multi-tasking serum also hydrates for improved skin texture & more even tone.
- LIGHTWEIGHT, DAILY SERUM: Apply this lightweight face serum evenly over cleansed face and neck, every day and night to see results. Protect your glow by adding Olay Super Cream with Sunscreen into your morning skincare routine.
- SUPER RESULTS FOR WOMEN: Experience immediate hydration and radiance. See improved skin texture in 1 week, more even skin tone in week 2, and visible correction of fine lines and wrinkles in week 4 with this face serum for women.
- AWARD-WINNING SKIN CARE: Olay Super Serum is The Most Awarded Serum.* It delivers visible results that beat the #1 Luxury Serum. *6 Year Review of Majoy Beauty Awards ending March 2025
Description
Olay Super Serum, a powerful 5-in-1 facial serum, delivers visible results that BEAT the #1 Luxury Serum.* Designed to elevate and simplify your skincare routine, this clinically tested formula delivers five essential skin care benefits: 1. Better Skin Texture, 2. More Even-Looking Skin Tone, 3. Firmer Feeling Skin, 4. Smoother Visible Lines, 5. Long Lasting Hydration. Infused with five potent serum ingredients, Olay's Activated Niacinamide, Vitamin C, Collagen Peptide, Vitamin E, and Alpha Hydroxy Acid (AHA), this serum for face penetrates deeply without leaving a sticky residue. Suitable for all skin types, it provides visible results from day one, with improved texture in one week, more even tone in two weeks, and visible correction of fine lines and wrinkles in four weeks. To maximize results, apply this lightweight serum daily on your face and neck, and follow up with Olay Super Cream with Sunscreen in the morning to protect against sun damage. Unlock the secret to radiant, healthier-looking skin with Olay Super Serum, the Most Awarded Serum. (*Olay Super Serum Imaging Study, March 2023) (**6 Year Review of Majoy Beauty Awards)
Today, people are overwhelmed by endless skincare choices, trends and routines. Olay is here to simplify your daily routine with the Super Series collection- designed to deliver multitasking benefits in each product.
Today, people are overwhelmed by endless skincare choices, trends and routines. Olay is here to simplify your daily routine with the Super Series collection- designed to deliver multitasking benefits in each product.
Scent: Scented
Health Facts: Contains Vitamin C, Contains Alpha Hydroxy, Contains Collagen, Contains Peptides, Contains Niacinamide
Product Form: Serum
Package Quantity: 1
Beauty Purpose: Hydrating, Fine Line Reduction, Skin Texture Improvement, Firming, Skin Tone Improvement
Recommended Skin Type: Normal, Dry, Mature, Combination, Oily
Net weight: 1 fl oz (US)
Features: Nongreasy, Moisturizing, Lightweight
TCIN: 88410188
UPC: 075609208768
Item Number (DPCI): 037-12-0308
Origin: Made in the USA and Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, glycerin, dimethicone, niacinamide, lactic acid, polyacrylate crosspolymer-6, palmitoyl pentapeptide-4*, 3-o-ethyl ascorbic acid**, sodium hyaluronate***, tocopheryl acetate, panthenol^*, trehalose, peg-11 methyl ether dimethicone, sodium lactate, mica, titanium dioxide, sodium benzoate, fragrance. *peptide. **vitamin c, ***hyaluronic acid, ^vitamin e, ^*pro-vitamin b5.
Shipping details
Estimated ship dimensions: 2.9 inches length x 1.3 inches width x 4 inches height
Estimated ship weight: 0.3307 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this fragrance free?
submitted by CarmelMom - 10 months ago
A: I’d say not, it has a light smell to it.
submitted byDesiree - 8 months agoA: Unfortunately there's "fragrance" listed in the ingredients list.
submitted byCustomer - 15 days ago
Q: What type of vitamin c does this product contain?
submitted by Skincare - 2 years ago
A: The ingredients label says it contains 3-0-Ethyl Ascorbic Acid
submitted byC - 2 years ago
Q: What percentage Niacinamide concentration does this product contain?
submitted by SD - 23 days ago
A: We're sorry, but our specific product formulas and the ingredient percentages are considered proprietary information which we're unable to provide. The only exception would be active ingredients, such as sunscreens, and those percentages will be listed on the product package.
submitted byOlay - 23 days agoBrand expert
Q: Can this be used without SPF? I don't always wear SPF, so I want to wear this during the day and not have to worry about putting SPF on.
submitted by marylyn - 1 month ago
A: We do recommend using SPF with the product when you're wearing it during the day.
submitted byOlay - 1 month agoBrand expert
Q: Is this safe to use during pregnancy?
submitted by Maya - 5 months ago
A: Our products are thoroughly evaluated to be safe when used as directed. As with all consumer products, women who are pregnant or nursing may want to consult their physician prior to product use.
submitted byOlay - 5 months agoBrand expert
Q: Can it be used with red light therapy?
submitted by 50 Something - 6 months ago
A: We have not tested our products with red light therapy and we so aren't able to advise. Please contact your doctor or a dermatologist for guidance.
submitted byOlay - 6 months agoBrand expert
Q: Can this serum be used with benzoyl peroxide or tretinoin?
submitted by TargetMama - 11 months ago
A: We're sorry, but we don’t have information about the effect of using Olay products with acne medication. It's best to speak with your doctor or a dermatologist for advice.
submitted byOlay - 11 months agoBrand expert
Q: Is this pregnancy safe?
submitted by Cc7 - 11 months ago
A: Our products are thoroughly evaluated to be safe when used as directed. As with all consumer products, women who are pregnant or nursing may want to consult their physician prior to product use.
submitted byOlay - 11 months agoBrand expert
Q: Can this product be used in conjunction with products containing niacinamide ?
submitted by Susie - 1 year ago
A: We appreciate your inquiry about the Olay Super Serum. It is safe to use Super Serum as directed along with other Olay products. In fact, in our clinical study, we tested Super Serum with regimented products and observed elevated benefits when Super Serum was paired with Olay moisturizers like Olay's Retinol24 and Olay’s Niacinamide Hydrating Cream. If you have any additional questions, feel free to give us a call at (800) 964-1947, or send us an email from our website's Contact Us page for additional assistance!
submitted byOlay - 1 year agoBrand expert
Q: Can this serum be used with Retinol?
submitted by Melissa - 1 year ago
A: Yes you can use the Super Serum with a Retinol moisturizer.
submitted byOlay - 1 year agoBrand expert
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Guests are saying
The Olay Super Serum has garnered mixed feedback from guests, with many praising its lightweight texture and effective hydration. Guests appreciate the serum's ability to improve skin smoothness and tone, while some have experienced adverse reactions such as rashes or breakouts. The attractive packaging and ease of application are also highlighted. However, concerns about the product's fragrance and the amount of serum in the bottle have been noted. Overall, it offers a blend of beneficial ingredients that can enhance skincare routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1987 reviews
effectiveness: 3.67 out of 5
quality: 3.75 out of 5
value: 3.44 out of 5
61% would recommend
68 recommendations
Great face serum
5 out of 5 stars
Thumbs up graphic, would recommend
D Dickson - 9 days ago, Verified purchaser
I love it and seems to be working!
I heard good things about this product
3 out of 5 stars
Thumbs down graphic, would not recommend
Klm - 16 days ago, Verified purchaser
I wanted to love this but maybe because I have mature skin it felt very drying after a week of using it.
1 reply from Olay team - 14 days ago
Thank you for taking the time to share your feedback on our Olay Super Serum 5 in 1 Benefit Face Serum. We're truly sorry to hear that it left your skin feeling dry. This is definitely not the experience we aimed for, and we want to help you find a solution. We'll pass your comments along to our Quality Assurance Team, as well as the rest of our Olay Team, to ensure we're addressing your concerns. It sounds like you might benefit from a product with a higher moisture level or perhaps a different skincare routine altogether. We'd love to connect with you to learn more about your skincare needs and help you discover the right product for you. Whenever you have a moment, please feel free to give us a call at (800) 285-5170 or reach out via the Contact Us page on our website.
Best New Product in a Long Time!
5 out of 5 stars
Thumbs up graphic, would recommend
Readsalot - 1 month ago, Verified purchaser
This serum seemed to work my older face almost overnight. Do refreshing and light, my skin soaked it up, and the next morning I was shocked that I vo I ld see a difference. That never happens when I try a new product. Forhead wrinkles already softened and my smin had taken on a slight glow. Love this!
The best products I've used
5 out of 5 stars
niknik - 2 months ago
originally posted on olay.com
Excellent serum, I use it with the Super Cream and Super Eyes. I also use the Super Serum body wash. The only thing that would complete this would be to have a Super Serum face wash. This would be a total game changer!
Love this serum
5 out of 5 stars
Thumbs up graphic, would recommend
Brittany - 2 months ago, Verified purchaser
I have tried a lot of different serums from prestige brands and have found this serum to be the best and most effective.
EXTREMELY Drying
1 out of 5 stars
Thumbs down graphic, would not recommend
Juli - 2 months ago, Verified purchaser
I used this nightly for 4 nights...and my normally health skin turned into a tight, dry, flaking mess. I took 2 weeks of going back to my prior skin care routing to recover. $30 literally down the drain.
1 reply from Olay team - 2 months ago
Thank you for sharing your experience with our Olay Super Serum. We’re truly sorry to hear that it left your skin feeling dry and flaky—that’s definitely not the result we hoped for. Your feedback is important to us, and we’ll be sure to forward your comments to our Health and Safety Team as well as the wider Olay Team. While all of our ingredients have been thoroughly evaluated for safety and effectiveness when used properly, we understand that individual sensitivities can lead to different reactions to certain products. We recommend discontinuing use of this serum and encourage you to reach out to us for further assistance. It's worth noting that serums are concentrated moisturizers designed to be lighter than creams or lotions, featuring more potent active ingredients. They effectively target various skin concerns, such as hyperpigmentation and dark spots, by delivering a concentrated dose of key ingredients. While some serums can be used alone, most OLAY serums are intended to be layered under another moisturizer for optimal results. We’d love to hear more about your experience to help you find the right product for your skincare needs. Whenever you’re ready, please give us a call at (800) 285-5170 or drop us an email through the Contact Us page on our website.
Update on an earlier review
3 out of 5 stars
Lucc - 2 months ago
originally posted on olay.com
See my earlier review. A week later and my skin is so dried out. I’m sad because I loved the other benefits but I can’t live with the dryness. My skin looks blotchy. I will probably return
1 reply from Customer Care team - 2 months ago
Thank you for sharing your thoughts on our Super Serum. We're truly sorry to hear that it left your skin feeling dry. Please know this was not our intention, and we’ll be passing your feedback on to our Quality Assurance Team and the rest of the Olay Team. We would love to learn more about your experience and assist you further. Don’t hesitate to give us a call at (800) 285-5170 or reach out via the Contact Us page on our website.
Simply Amazing!
5 out of 5 stars
Lucci - 3 months ago
originally posted on olay.com
I purchased a sample a few weeks ago. I use Regenerist but still had a bit of redness/ capillaries. Two weeks of using this and they are almost gone! I don't even believe it! I am turning 52 today and was mistaken for 35 the other day. Amazing !
Olay serum
1 out of 5 stars
Thumbs down graphic, would not recommend
Kim - 3 months ago, Verified purchaser
I didn't like this at all to watery does not help with moisture of facial skin for 30$ I could have bought a higher end serum sad I've wasted my cash
1 reply from Olay team - 3 months ago
Thank you for reaching out about our Olay Super Serum. We're sorry to hear that the product seemed to be too thin and that you didn't get the moisturizing benefits you were looking for. We have tested all of our products so that we are sure they deliver the benefits we advertise. Your report has been unexpected but please know that we will be addressing this with the rest of our team. In the meantime, we'd be happy to help. In order to get the moisturizing benefits you desire, we consider using one of our moisturizers. They also have a thicker consistency so it may be more to your liking. We'd love to share some with you. When you have the time, please give us a call at (800) 285-5170 or email us through our Contact Us Page so we can further assist you.
Olay Super Serum
5 out of 5 stars
Thumbs up graphic, would recommend
Mel69 - 3 months ago, Verified purchaser
It gives your face a nice glow. It is not heavy or sticky but makes your skin feel like silk. Has a really nice subtle scent. It’s not overly priced.
Super serum
1 out of 5 stars
Cami - 3 months ago
originally posted on olay.com
Would love it if it were fragrance free, any skincare with Frangrance bothers my eyes and skin. Wanted to love it, but cannot use it.
1 reply from Customer Care team - 3 months ago
Thank you for getting in touch about our Olay Super Serum. We'd like to apologize if you experienced any irritation with your eyes or skin. We understand how upsetting this can be and it's definitely not the kind of experience we expect any of our consumers to have. We want your comments to get the attention they deserve and to do so, we'd like to gather some additional information. You can be assured that every detail provided will be reported to our Health and Safety Team, as well as the rest of our Olay Team. Safety is our top priority and all of our products have been thoroughly evaluated to be safe when used as directed. As such, we take your report very seriously and appreciate that you took the time to get in touch. While all of our ingredients are thoroughly evaluated to be safe when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. If you haven't already, we do recommend that you discontinue from using the product. You may be happy to know that our Super Serum Night Repair is fragrance free and should be more to your liking. We ask that when you have the time, you give us a call at (800) 285-5170 or email us through our Contact Us Page so we can further assist you.
Horrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Mgirl09 - 3 months ago, Verified purchaser
Horrible. The fragrance alone makes me nauseous and triggers a headache. If I wanted BBW or VS fragrance I would have shopped there. My skin is dry and doesn’t feel like I have applied anything. This is being returned. This product is just a bunch of pretty packaging. No need for the glitter in the product either. Don’t waste your money.
1 reply from Olay team - 3 months ago
Thank you for sharing your feedback regarding our Olay Super Serum. We’re sorry to hear that you found the scent unappealing and that it left your skin feeling dry. We genuinely want all our customers to experience positive results from our products, and it’s disappointing to learn that wasn’t the case for you. Please rest assured that we will pass your comments along to our Quality Assurance Team and the rest of our Olay Team. It sounds like you might benefit from a product with more hydrating properties. We recommend trying one of our creams, as they provide the utmost hydration. We’d love to chat further and help you find the perfect product for your needs. Feel free to give us a call at (800) 285-5170 or reach out via the Contact Us page on our website.
Underwhelming
3 out of 5 stars
Thumbs down graphic, would not recommend
NK - 4 months ago, Verified purchaser
I really wanted to like this. I don’t think it’s worth its price tag. Not hydrating at all just pretty.
1 reply from Olay team - 4 months ago
Thank you for getting in touch about our Olay Super Serum. It's truly upsetting to hear that you didn't get the hydrating benefits you were hoping for. We understand how this may have been frustrating and you can be sure that we are addressing this with the rest of our team. It sounds that you may need to try adding a product to your regimen. Since you're just using a serum, we recommend pairing the product with a nice cream so you can get the hydrating benefits your skin needs. We'd be happy to share some with you. When you have the time, please give us a call at (800) 285-5170 or email us through our Contact Us Page so we can further assist you.
Lightweight Serum Does Its Job
5 out of 5 stars
Thumbs up graphic, would recommend
Kimbalyah513 - 4 months ago, Verified purchaser
This serum is wonderful for use under any moisturizer. Its lightweight texture absorbs quickly and leaves no sticky or tacky residue, applying smoothly. It serves as an excellent base for Olay Super Moisturizer or any other moisturizer. I recently began using it, and the instructions recommend twice-daily application for four weeks to see results. The serum contains beneficial skin-nourishing ingredients, and I appreciate its pleasant feel. It also wears well under makeup. I am very satisfied with its performance thus far and highly recommend it; I plan to repurchase. Furthermore, it is significantly more affordable than other luxury brands.
I finally found the one
5 out of 5 stars
Thumbs up graphic, would recommend
Lirdan44 - 4 months ago
I love everything about it
Does the work of multiple serums
5 out of 5 stars
Thumbs up graphic, would recommend
Momx2 - 4 months ago, Verified purchaser
I can't say enough about this serum! I've watched videos and done some searching and reading about skincare from qualified dermatologists, and after seeing them recommend 3 or more serums, I just purchased this. It does everything as all the other bottles of serums, but it's all in one! My skin looks smooth and bright, and feels soft to the touch. The scent is great, too! Highly recommend, especially if you don't have the time or resources for multiple bottles of serum in your skin care routine.
Hurts my eye area and eyes
1 out of 5 stars
Stella - 5 months ago
originally posted on olay.com
I bought this serum to help my skin but the watering, itching and pain in my eyes will make me never buy this. The daycare cream caused a lot of problems with my eyes
1 reply from Customer Care team - 2 months ago
Thank you for sharing your experience with our Olay Super Serum. We’re truly sorry to learn about the issues you encountered and completely understand your concerns. Our aim is to provide our customers with products that deliver benefits and satisfaction, and this is far from the experience we envisioned for you. Rest assured, we have passed your feedback on to our Health and Safety Team as well as the broader Olay team. While all our ingredients are thoroughly evaluated for safety and effectiveness when used as directed, we acknowledge that some individuals may have specific sensitivities and may not tolerate certain ingredients or formulations well. We recommend that you stop using the product and encourage you to reach out for further support. Please feel free to give us a call at (800) 285-5170 or email us via the Contact Us page on our website.
Olay
5 out of 5 stars
Thumbs up graphic, would recommend
Di - 5 months ago, Verified purchaser
It goes on so smoothly &is very light on your skin
Breakout
2 out of 5 stars
Thumbs down graphic, would not recommend
Rose S - 5 months ago
Unfortunately this product made me breakout. I've never had any issues with getting acne but after using this for a week, I got multiple pimples. I don't have sensitive skin either so I'm not sure why I broke out.
1 reply from Olay team - 2 months ago
Thank you for taking the time to review our Olay Super Serum. We are so sorry to hear that it seemed to leave you with some acne, and we really appreciate the feedback. This is not the experience we had in mind for the product, so we must admit that this report is a letdown. Please know that we will be sharing this information with our Health and Safety Team as well as with the rest of our Olay Team. We want you to be confident in the fact that all of our ingredients have been evaluated for their safety and efficacy when used as directed. Still, we do recognize that some individuals may have personal sensitivities to a specific ingredient or formulation. In these cases, we recommend that you discontinue the use of the product and encourage you to reach out to us here at Olay. For further assistance, please give us a call at (800) 285-5170 or send us an email through our Contact Us page on our website. Thank you for choosing Olay!
LOVE This Serum!!!!
5 out of 5 stars
- 6 months ago
originally posted on olay.com
My skin has never felt better!! Olay's Super Serum has made my skin so soft, yet firm and supple. My fine lines and wrinkles have all but disappeared. I highly recommend Super Serum.