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Optimum Nutrition Protein Powder Cereal Tub - Fruit - 1.55lbs: Whey, 24g per Serving
$29.99 ($1.21/ounce)
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About this item
Highlights
- HIGH PROTEIN CONTENT: Gold Standard 100% Whey - 24g of protein per serving to help build and maintain muscle when taken over time with regular resistance training
- INCLUDED AMINO ACIDS: Around 5g of naturally occurring BCAAs and 11g of naturally occurring EAAs per serving to support muscle recovery
- ANYTIME FORMULA: Great before or after exercise, between meals, with a meal, or any time of day when you need extra protein
- BANNED SUBSTANCE TESTED: The highest quality control measures so you feel comfortable and confident consuming the product
- Optimum Nutrition is the World's #1 Sports Nutrition Brand - Source Euromonitor International Limited; Consumer Health 2023 Edition, Sports Nutrition category, % retail value shares, 2022 data
Description
Optimum Nutrition Gold Standard 100% Whey Protein Powder helps build and maintain muscle mass when taken regularly and combined with strength training exercise. Made with whey protein isolate as the primary ingredient, this protein supplement powder ensures that you're getting high quality protein with every serving. The hydrolyzed whey protein powder isolate creates a post-workout drink mix that supports muscle recovery. Each serving of this delicious flavored protein powder provides 24 grams of all whey protein, along with 5.5 grams of branch-chained essential amino acids (BCAAs) to support after workout muscle recovery. Optimum Nutrition protein powder mixes easily using a shaker cup or blended in a smoothie. Gold Standard 100% Whey has fueled billions of workout recoveries worldwide.
Protein Grams per Serving: 24 Grams
Product Warning: Adult Use Only
Product Form: Powder
Package Quantity: 1
Protein type: Whey Protein
TCIN: 91260386
UPC: 748927069877
Item Number (DPCI): 082-02-1002
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Serving Size: 31
Serving Per Container: 22
Amount :
Calories: 120
% Daily Value*
Total Fat 1.5g2%
Saturated Fat 1g5%
Cholesterol 55mg18%
Sodium 130mg6%
Total Carbohydrate 3g1%
Dietary Fiber 1g0%
Sugars 2g
Protein 24g48%
Calcium 140mg10%
Potassium 150mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
protein blend (whey protein isolate, whey protein concentrate, hydrolyzed whey protein), natural and artificial flavor, sunflower and/or soy lecithin, salt, sucralose, acesulfame potassium, red 40 lake.' '
Allergens & Warnings:
NOTICE: USE THIS PRODUCT AS A FOOD SUPPLEMENT ONLY. DO NOT USE FOR WEIGHT REDUCTION., CONTAINS: MILK AND SOY.Shipping details
Estimated ship dimensions: 8.65 inches length x 5.45 inches width x 5.7 inches height
Estimated ship weight: 1.797 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
This protein powder has garnered positive feedback for its unique flavors and smooth mixing capabilities. Guests appreciate the nostalgic taste reminiscent of childhood cereals, making it a delightful addition to their fitness routines. The product is praised for its high protein content, effective muscle recovery support, and versatility in various recipes. While some guests noted minor concerns about sweetness and packaging, the overall experience has been enjoyable and satisfying for many.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 1175 reviews
66% would recommend
6 recommendations
5 out of 5 stars
2 December, 2025
originally posted on optimumnutrition.com
GREAT TASTE & easy to mix
This has been my go-to powder for years. I love the versatile use of the Vanilla Whey. It mixes easily into my yogurt or cottage cheese for an extra protein kick but also makes a great protein drink in the blender. I have used the vanilla when I traveled and added it to water in a pinch. reminded me of powder milk we used to have as a kid. I recommend to all my clients
1 reply from Optimum Nutrition team - 6 days ago
We're glad Vanilla Ice Cream is your go to! Thanks for the recommendation! 👍
1 out of 5 stars
1 December, 2025
originally posted on optimumnutrition.com
Chemicals in a container
People should take the time to look at the ingredient list for this product that claims to be "100% whey". Assortment of atleast 20 different chemicals and artificial sweeteners. The only thing you can expect from this is cancer a few years down the line.
5 out of 5 stars
24 November, 2025
originally posted on optimumnutrition.com
Awesome!!!
Good product, does exactly what it is suppose to..very happy with this product, once again hats off to ON
5 out of 5 stars
24 November, 2025
originally posted on optimumnutrition.com
Saved me from starvation!
My husband purchased this product for me because I was suffering with malnutrition due to medical issues. This product saved my life, I couldn’t eat I would get so sick but this product stayed down and I started to recover. I still use it everyday and love the vanilla ice cream as well as the chocolate
5 out of 5 stars
21 November, 2025
originally posted on optimumnutrition.com
Excellent taste
Excellent taste. I really think that of all the flavors, this is my favorite
3 out of 5 stars
21 November, 2025
originally posted on influenster.com
A bit strong
[This review was collected as part of a promotion.] This was a bit overbearing. Too strong of a taste and I typically prefer my protein powders to not have a dominant flavor profile. The packaging was nice.
5 out of 5 stars
13 November, 2025
originally posted on optimumnutrition.com
Delicious flavors
Love this product-- it is the only whey protein that I use. Flavors are great!
4 out of 5 stars
Thumbs up graphic, would recommend
25 October, 2025Verified purchase
Protein content is more
Good amount of protein and taste is also good though I feel little more sugary. Otherwise best among others
5 out of 5 stars
25 September, 2025
originally posted on optimumnutrition.com
Great Product & Flavor
The Chocolate Peanut Butter flavor is amazing and has made getting back into the habit of drinking my daily protein requirements much easier.
4 out of 5 stars
25 September, 2025
originally posted on influenster.com
Tasty Protein
[This review was collected as part of a promotion.] I like to mix these with some milk yogurt and a little bit of chocolate syrup to help intensify the chocolate flavor and this one went well with those things. It was a great value and made plenty of servings. I like the packaging and found it to be professional, functional and sleek-looking and I have plenty of storage space so I was ok with the large size. The texture was smooth and it mixed up well with a blender ball bottle.
5 out of 5 stars
18 September, 2025
originally posted on influenster.com
Yum!
[This review was collected as part of a promotion.] The flavor was unique and I like to add fresh fruit and cream to mine and it really did taste a lot like the cereal after I did that. It mixed up really easily no chunks and the consistency was good, I would buy this again!
4 out of 5 stars
16 September, 2025
originally posted on optimumnutrition.com
A lighter chocolate taste that I prefer
Not a particularly deep chocolate flavor but I actually prefer this. Day after day of rich chocolate would be too much for me.
1 out of 5 stars
27 August, 2025
originally posted on optimumnutrition.com
grass fed
full of artificial ingredients and it is snot grass fed cow milk
1 reply from Optimum Nutrition team - 3 months ago
We appreciate your honest feedback and prioritize designing formulas with the best ingredients in mind. Please rest assured we’ve shared your feedback with our internal teams!
5 out of 5 stars
21 August, 2025
originally posted on optimumnutrition.com
Superb!
After tryng dozens of whey powders, I found this one. I will stay with this one as it is pure quality! Highly reconmend!
1 reply from Optimum Nutrition team - 4 months ago
Glad to take the top spot! 🏅 🙌
5 out of 5 stars
20 August, 2025
originally posted on optimumnutrition.com
It's the Best for a Reason
I got back into lifting after years of being off, and the need for protein powder was overwhelming...the cheap stuff made me break out, and the cost of others was prohibitive. I decided to try ON Chocolate, and I found a winner. It mixes easily with water or milk, and I love the flavor both ways. With a blender bottle it has no clumps. I also make a shake in the morning with banana, peanut butter, olive oil, powdered oats, and a scoop of the milk chocolate, and its perfect for bulking in the morning if you don't like breakfast.
1 reply from Optimum Nutrition team - 4 months ago
When you need a winner, Gold Standard 100% is the answer!
5 out of 5 stars
3 August, 2025
originally posted on optimumnutrition.com
Nice for the price!!
I bought 3 different flavors! Like all 3! I mix them with milk in a Ninja blender.
1 reply from Optimum Nutrition team - 4 months ago
The only thing better than one Gold Standard 100% Whey is three! 🧠
4 out of 5 stars
31 July, 2025
originally posted on influenster.com
CinnaShake
[This review was collected as part of a promotion.] The packaging could have been better but that doesn’t speak to the value. It taste ok, but the ingredients and effectiveness are what I am looking for!
1 out of 5 stars
27 July, 2025
originally posted on optimumnutrition.com
no large sizes
large sizes never in stock typically only 30 servings max
1 reply from Optimum Nutrition team - 4 months ago
Thanks for choosing ON. Please note not all flavors will be available in larger serving sizes. Since release, Fruity Cereal has only been available in 22 Serving and 29 Serving tubs.
5 out of 5 stars
20 July, 2025
originally posted on optimumnutrition.com
Great way to get your protein!
The Double Rich Chocolate is amazing. Taste and texture are perfect. I was expecting to have to choke it down to get my daily protein, but this stuff is amazing. It's a great support to my training, and as a 72-year-old woman I need that support.
1 reply from Optimum Nutrition team - 5 months ago
Truly inspiring! We're happy Double Rich Chocolate is your protein of choice. Keep up the grind!
5 out of 5 stars
20 June, 2025
originally posted on optimumnutrition.com
Make ON your GO 2! For a NEW YOU
As a seasoned Fitness veteran, soon to hit 66 years old. I recomend to all my clients ages 14 to 103 to include a QUALITY source of protein. And ON has always been my #1 choice!
1 reply from Optimum Nutrition team - 6 months ago
The godfather has spoken! 📝