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Oway Curly Potion (1.7 oz) Styling & Finishing | A curl-defining lotion that shapes and sculpts while delivering lasting hydration for hair

Oway Curly Potion (1.7 oz) Styling & Finishing  | A curl-defining lotion that shapes and sculpts while delivering lasting hydration for hair - 2 of 2
Oway Curly Potion (1.7 oz) Styling & Finishing  | A curl-defining lotion that shapes and sculpts while delivering lasting hydration for hair - 1 of 2
$27.99 sale price when purchased online
$30.00 list price
Target Online store #3991

About this item

Highlights

  • Curly Potion comes in an elegant, recyclable glass bottle that aligns with Oway’s commitment to environmental care. The formula is vegan, cruelty-free, and free from artificial fragrances and colorants. Style your curls with peace of mind, knowing you’re making a mindful choice for your beauty routine and the planet.
  • Oway combines biodynamic and organic plant actives like Licorice, Pataua Oil, and St. John’s Wort to support healthy hair from root to tip. These ingredients soothe the scalp, restore moisture balance, and protect curls from environmental stress. You get clean, conscious performance with every use.
  • This formula creates a smooth, humidity-resistant barrier that locks out frizz without weighing hair down. It delivers flexible hold, letting you style freely without stiffness or flakes. Great for touch-ups, layering, or reviving second-day curls.
  • Powered by botanical moisture, this lotion penetrates deep into the hair shaft to keep curls nourished and resilient. It prevents the dryness and brittleness often associated with styling products. With regular use, curls become more elastic, hydrated, and less prone to breakage.
  • Curly Potion shapes and defines curls without the crunch, offering a soft yet structured hold that enhances your hair’s natural texture. It helps maintain curl memory throughout the day, ensuring consistent shape and movement. Perfect for waves, spirals, and coils alike.

Description

Unleash the full potential of your curls with Oway Styling & Finishing Curly Potion, a high-performance curl-defining lotion that enhances shape, bounce, and moisture in every strand. This 1.7 oz potion transforms frizz-prone, undefined curls into soft, sculpted coils with natural movement and shine. Its lightweight texture allows for easy application and buildable control without stiffness or residue.

Formulated with biodynamic Licorice, Organic St. John's Wort, and ethically harvested Pataua Oil, Curly Potion deeply hydrates and nourishes textured hair while encouraging long-lasting curl memory. These powerful plant-based ingredients work in harmony to protect hair against humidity, tame frizz, and enhance the natural curl pattern. Whether air-dried or diffused, curls stay touchably soft, well-defined, and full of life.

As with all Oway products, Curly Potion is free of synthetic fragrances, parabens, and harsh chemicals. Its sustainable formulation is housed in eco-friendly, recyclable glass packaging, making it a conscious choice for the planet as well as your hair. From beachy waves to bold coils, this lotion delivers definition and hydration with an elevated, salon-quality finish.
Hair Type: All Hair Types
Product Warning: Use with adult supervision
Product Form: Cream
Beauty Purpose: Damage Repair
Net weight: 12.55 ounces
TCIN: 1003495912
UPC: 3711714142692
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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Shipping details

Estimated ship dimensions: 4 inches length x 4 inches width x 5 inches height
Estimated ship weight: 0.6 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: SleekShop

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

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