Pacifica Wake Up Beautiful Retinoids Face Serum - 1 fl oz: Paraben-Free, Vegan, With Hyaluronic Acid, For Normal & Mature Skin
$19.99
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4.6 out of 5 stars with 151 reviews
effectiveness: 3 out of 5
quality: 3.27 out of 5
value: 3.18 out of 5
50% would recommend
12 recommendations
5 out of 5 stars
19 July, 2026
originally posted on https://www.pacificabeauty.com/
HOLY GRAIL
This may be Pacifica's best product. I use it almost every night and it makes my skin clear & does not dry out my skin. I also use the eye cream. I've bought it many times and love it
5 out of 5 stars
19 April, 2026
originally posted on https://www.pacificabeauty.com/
Nice serum!
Great texture and consistency. Makes skin so soft.
5 out of 5 stars
30 December, 2025
originally posted on https://www.pacificabeauty.com/
Please never discontinue this!
I decided to try the Wake Up Beautiful Retinoid Serum after having such an amazing experience with the eye cream from this line, and it did not disappoint. My skin is very sensitive, especially because of thyroid-related issues, so I am always cautious with retinoids. This serum is incredibly gentle and does not cause irritation, redness, or dryness for me. The texture is lightweight and absorbs well without feeling greasy or heavy. It layers nicely with my other skincare and does not pill. After using it consistently, my skin looks smoother, calmer, and more even overall. I also noticed that my skin looks healthier and more refreshed when I wake up. One unexpected benefit is how much my skin seems to love the mushroom ingredients in this line. Since using this serum, my skin feels more resilient and balanced, not stressed or overworked like it sometimes does with other retinoid products. This serum has helped me ease back into using a retinoid without fear, and it has quickly become a staple in my nighttime routine. I really hope Pacifica keeps this product around, because it is gentle, effective, and perfect for my sensitive skin.
3 out of 5 stars
Thumbs down graphic, would not recommend
29 August, 2025Verified purchase
It wasnt my thing
Not a fan of this, burned my skin when applied. Could be because I have sensitive skin. Not the product for me though.
5 out of 5 stars
12 July, 2025
originally posted on https://www.pacificabeauty.com/
Love the feel, and no peeling!
I use this twice a week before bed and I love the consistency of the serum. My skin looks less dull and I don't wake up to peeling skin.
2 out of 5 stars
Thumbs down graphic, would not recommend
1 June, 2025
Not as good as the cream
I really prefer the cream version as it smells good and lasts much longer. I recently started using it and it is difficult to get much from the bottle with the dropper.
5 out of 5 stars
18 January, 2025
originally posted on https://www.pacificabeauty.com/
New Favorite!
This is the best retinol serum I've tried! It hasn't irritated or dried out my skin. I apply it before bed and my face is so soft and glowing when I wake up! This is definitely a new favorite in my skin care routine!
5 out of 5 stars
Thumbs up graphic, would recommend
15 December, 2024Verified purchase
Very nice little serum
My face is noticeably smoother when I wake up and wash it in the morning. I’ve only been using this for one week but already see its effects. I’m alternating my eye cream in the morning with this in the evening and it seems to keep my under eyes brighter and firmer.
5 out of 5 stars
3 October, 2024
originally posted on https://www.pacificabeauty.com/
Wow!
This product is amazing. I have been using it for about 3 weeks and I can see a great change in my skin.
5 out of 5 stars
5 August, 2024
originally posted on https://www.pacificabeauty.com/
It works!
I've only been using this for about a month now and I already notice a difference. My skin tone is more even and my face looks brighter and tighter. Love it!
5 out of 5 stars
21 July, 2024
originally posted on https://www.pacificabeauty.com/
I've bought this a couple of times and am always happy with
Nice to incorporate in a nighttime ritual
5 out of 5 stars
19 July, 2024
originally posted on https://www.pacificabeauty.com/
🤝🏻🤝🏻
Formula is so smooth and not oily
4 out of 5 stars
11 July, 2024
originally posted on https://www.pacificabeauty.com/
My Go-to retinol
Pacifica is my go-to Vegan skincare brand and I buy a lot of the products. However, the Wake Up Beautiful line is my favorite for retinol. Most retinol is very drying and I try to layer with moisturizers for balance. I find that to not be the case with this serum. This serum feels great to apply, but I will use it with the other Wake Up Beautiful product line at night and wake up in the morning to moisturized and restful looking skin.
5 out of 5 stars
24 June, 2024
originally posted on https://www.pacificabeauty.com/
Good 🌟
I like the silky texture. My skin feels great after using it. I haven't had it long enough to tell if it has made significant changes. I use it with the reusable forehead mask when I take the mask off in the morning my skin is tighter and smoother.
5 out of 5 stars
12 June, 2024
originally posted on https://www.pacificabeauty.com/
Drop In for Beautify!
LOVE THIS! Easy to apply and melts into your skin like buttah.
5 out of 5 stars
7 May, 2024
originally posted on https://www.pacificabeauty.com/
Night routine
Have been using this for a couple of weeks now and my skin already looks brighter. A new favorite for my night routine.
5 out of 5 stars
22 April, 2024
originally posted on https://www.pacificabeauty.com/
Wake up beautiful Retinoid serum
Magic. I am 40 yrs old, and my skin loves this stuff. I wake up with less blemishes, smoother skin, better texture, and overall better skin. I have been using a week now, and have noticed significant results! You do "Wake Up Beautiful"! I will buy this again!
5 out of 5 stars
16 April, 2024
originally posted on https://www.pacificabeauty.com/
Definitely refining lines
I have extremely sensitive skin and not just sensitive I'm allergic to a lot of things and this didn't cause me hives, so I think it's pretty safe for everybody.
5 out of 5 stars
21 March, 2024
originally posted on https://www.pacificabeauty.com/
Love
Love the way my skin feels afterwards. I always have this in my skincare rotation
5 out of 5 stars
22 January, 2024
originally posted on https://www.pacificabeauty.com/
So elastic
My skin has always been super dry and this serum helps me wake up without dry and peeling skin. I can smile again without my skin flaking during the winter now!