Sponsored
Pacifica Wake Up Beautiful Retinoids Face Serum - 1 fl oz
$19.99
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- All Skin Types, Especially Aging Skin
- Petroleum-Free Retinoid Stimulates New Cell Production
- No fragrance added
- Helps Reduce Puffiness
- Repair Skin While You Sleep
- 100% Vegan Cruelty Free
- Made in USA with global ingredients
Description
Defy the appearance of aging with this little overachiever. A new generation in retinoid serums, this clean formula uses highly potent, petroleum-free Granactive Retinoid, mushrooms, melatonin, and quinoa to tackle fine lines, wrinkles, and elasticity. Use a few drops nightly to wake up to your most beautiful skin.
KEY INGREDIENTS:
Granactive Retinoid: Petroleum-free retinoid known for helping fight signs of aging and found to be less irritating than traditional retinol.
Melatonin: In your body, melatonin reminds your brain it is time to sleep. On your skin, melatonin is a supercharged free-radical scavenger. One of the key ingredients in your fight against aging.
Mushrooms: Promote hydration and help reduce puffiness.
Quinoa: Loaded with antioxidants, which help fight free radicals, and high in lysine, which is an amino acid that helps promote collagen production.
FORMULATED WITHOUT:
Parabens, phthalates, mineral oil, silicones, or sulfates.
PACIFICA PROMISE:
Always 100% vegan & cruelty-free made with compassion for the planet, animals & you.
HOW TO USE:
Apply 1-2 dropper full to clean skin after cleansing. Do not use with other retinoid products. Always start with a patch test before using any new skincare product. Use sunscreen daily and limit sun exposure while using this product.
GOOD FOR: All skin types, especially aging skin.
CARE CAUTION:
While Granactive Retinoid is less irritating than retinol, if irritation occurs, discontinue use. For external use only. Avoid contact with eyes. Keep out of reach of children. If pregnant or nursing, consult your doctor before use. Use sunscreen daily as retinol can increase sun sensitivity. Store in a cool, dry place.
BETTER PACKAGING:
Packaging switched from plastic to paper, aluminum, steel, or glass. Packaging contains recycled content - Glass Bottle, 30% PCR (Post Consumer Recycled) Plastic Dropper
KEY INGREDIENTS:
Granactive Retinoid: Petroleum-free retinoid known for helping fight signs of aging and found to be less irritating than traditional retinol.
Melatonin: In your body, melatonin reminds your brain it is time to sleep. On your skin, melatonin is a supercharged free-radical scavenger. One of the key ingredients in your fight against aging.
Mushrooms: Promote hydration and help reduce puffiness.
Quinoa: Loaded with antioxidants, which help fight free radicals, and high in lysine, which is an amino acid that helps promote collagen production.
FORMULATED WITHOUT:
Parabens, phthalates, mineral oil, silicones, or sulfates.
PACIFICA PROMISE:
Always 100% vegan & cruelty-free made with compassion for the planet, animals & you.
HOW TO USE:
Apply 1-2 dropper full to clean skin after cleansing. Do not use with other retinoid products. Always start with a patch test before using any new skincare product. Use sunscreen daily and limit sun exposure while using this product.
GOOD FOR: All skin types, especially aging skin.
CARE CAUTION:
While Granactive Retinoid is less irritating than retinol, if irritation occurs, discontinue use. For external use only. Avoid contact with eyes. Keep out of reach of children. If pregnant or nursing, consult your doctor before use. Use sunscreen daily as retinol can increase sun sensitivity. Store in a cool, dry place.
BETTER PACKAGING:
Packaging switched from plastic to paper, aluminum, steel, or glass. Packaging contains recycled content - Glass Bottle, 30% PCR (Post Consumer Recycled) Plastic Dropper
Scent: Scented
Health Facts: Phthalate-Free, Contains Retinoids, Paraben-Free, Contains Hyaluronic Acid, Sodium Lauryl Sulfate-Free, Sulfate-Free, No Fragrance Added, Vegan
Product Form: Serum
Sustainability Claims: Not Tested on Animals, Recyclable, Cruelty-Free
Beauty Purpose: Soothing, Hydrating, Anti-Aging
Recommended Skin Type: Mature, Normal
Net weight: 1 fl oz (US)
TCIN: 85428131
UPC: 687735305817
Item Number (DPCI): 037-05-1087
Origin: Assem USA w/foreign/dom. parts
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (eau), propanediol, helianthus annuus (sunflower) seed oil, cetearyl olivate, sorbitan olivate, hydroxypinacolone retinoate, rosa centifolia flower extract, calendula officinalis flower extract, chamomilla recutita (matricaria) flower extract, ganoderma lucidum (mushroom) extract, trametes versicolor extract, chenopodium quinoa seed extract, melatonin, oryza sativa (rice) bran extract, helianthus annuus (sunflower) extract, rosmarinus officinalis (rosemary) leaf extract, tocopherol, glycerin, linoleic acid, phytosterols, phospholipids, jojoba esters, caprylic/capric triglyceride, sodium hyaluronate, xanthan gum, acacia senegal gum, sodium gluconate, dimethyl isosorbide, methylheptylglycerin, caprylhydroxamic acid, caprylyl glycol, citric acid.' '
Allergens & Warnings:
CAUTION: While Granactive Retinoid is less irritating than retinol, if irritation occurs, discontinue use. For external use only. Avoid contact with eyes. Keep out of reach of children. If pregnant or nursing, consult your doctor before use. Use sunscreen daily as retinol can increase sun sensitivity.Shipping details
Estimated ship dimensions: 5.5 inches length x 1.5 inches width x 1.5 inches height
Estimated ship weight: 0.262 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: How should the serum be applied?
submitted by AI Shopping Assistant - 23 days ago
A: Apply 1-2 dropper full to clean skin after cleansing, avoiding other retinoid products.
submitted byAI Shopping Assistant - 23 days agoAi generated
Q: What are the benefits of using this serum?
submitted by AI Shopping Assistant - 23 days ago
A: The serum helps reduce fine lines, wrinkles, and puffiness while promoting hydration and elasticity.
submitted byAI Shopping Assistant - 23 days agoAi generated
Q: Is the serum suitable for sensitive skin?
submitted by AI Shopping Assistant - 23 days ago
A: While it's less irritating than retinol, a patch test is recommended for sensitive skin.
submitted byAI Shopping Assistant - 23 days agoAi generated
Q: What precautions should be taken when using this serum?
submitted by AI Shopping Assistant - 23 days ago
A: Avoid contact with eyes, use sunscreen daily, and consult a doctor if pregnant or nursing.
submitted byAI Shopping Assistant - 23 days agoAi generated
Q: What are the key ingredients in the serum?
submitted by AI Shopping Assistant - 23 days ago
A: The serum contains Granactive Retinoid, melatonin, mushrooms, and quinoa for anti-aging benefits.
submitted byAI Shopping Assistant - 23 days agoAi generated
Frequently bought together
$23.99($14.11/fluid ounce)
$5 Target GiftCard with 4 select beauty products
4.6 out of 5 stars with 502 ratings
Highly rated
$17.99
$5 Target GiftCard with 4 select beauty products
4.5 out of 5 stars with 802 ratings
$4.99 - $11.99
$5 Target GiftCard with 4 select beauty products
4.3 out of 5 stars with 615 ratings
$4.99 - $17.99
$5 Target GiftCard with 4 select beauty products
4.3 out of 5 stars with 427 ratings
$11.99($2.40/fluid ounce)
$5 Target GiftCard with 4 select beauty products
4.5 out of 5 stars with 1446 ratings
Guests also viewed
Highly rated
$17.99
$5 Target GiftCard with 4 select beauty products
4.5 out of 5 stars with 802 ratings
$23.99
$5 Target GiftCard with 4 select beauty products
4.7 out of 5 stars with 219 ratings
$5.99
$5 Target GiftCard with 4 select beauty products
4.7 out of 5 stars with 1197 ratings
$18.69
$5 Target GiftCard with 4 select beauty products
4.6 out of 5 stars with 2556 ratings
$24.99
$5 Target GiftCard with 4 select beauty products
4.4 out of 5 stars with 388 ratings
Discover more options
Highly rated
$17.99
$5 Target GiftCard with 4 select beauty products
4.5 out of 5 stars with 802 ratings
$23.99($14.11/fluid ounce)
$5 Target GiftCard with 4 select beauty products
4.6 out of 5 stars with 502 ratings
$23.99
$5 Target GiftCard with 4 select beauty products
4.7 out of 5 stars with 219 ratings
$27.99
$5 Target GiftCard with 4 select beauty products
4.2 out of 5 stars with 50 ratings
Highly rated
$21.99
$5 Target GiftCard with 4 select beauty products
4.7 out of 5 stars with 1468 ratings
$24.99
$5 Target GiftCard with 4 select beauty products
4.6 out of 5 stars with 2300 ratings
Related Categories
Guests are saying
This retinol serum has garnered positive feedback for its smooth consistency and effectiveness in improving skin texture. Guests appreciate how it hydrates without causing irritation, making it suitable for sensitive skin. Many have noticed visible results such as reduced dullness, smoother skin, and a glowing complexion after regular use. It seamlessly fits into nighttime routines, enhancing overall skincare experiences and leaving guests feeling refreshed and rejuvenated each morning.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 145 reviews
effectiveness: 3 out of 5
quality: 3.27 out of 5
value: 3.18 out of 5
50% would recommend
12 recommendations
3 out of 5 stars
Thumbs down graphic, would not recommend
29 August, 2025Verified purchase
It wasnt my thing
Not a fan of this, burned my skin when applied. Could be because I have sensitive skin. Not the product for me though.
5 out of 5 stars
12 July, 2025
originally posted on https://www.pacificabeauty.com/
Love the feel, and no peeling!
I use this twice a week before bed and I love the consistency of the serum. My skin looks less dull and I don't wake up to peeling skin.
2 out of 5 stars
Thumbs down graphic, would not recommend
1 June, 2025
Not as good as the cream
I really prefer the cream version as it smells good and lasts much longer. I recently started using it and it is difficult to get much from the bottle with the dropper.
5 out of 5 stars
18 January, 2025
originally posted on https://www.pacificabeauty.com/
New Favorite!
This is the best retinol serum I've tried! It hasn't irritated or dried out my skin. I apply it before bed and my face is so soft and glowing when I wake up! This is definitely a new favorite in my skin care routine!
5 out of 5 stars
Thumbs up graphic, would recommend
15 December, 2024Verified purchase
Very nice little serum
My face is noticeably smoother when I wake up and wash it in the morning. I’ve only been using this for one week but already see its effects. I’m alternating my eye cream in the morning with this in the evening and it seems to keep my under eyes brighter and firmer.
5 out of 5 stars
3 October, 2024
originally posted on https://www.pacificabeauty.com/
Wow!
This product is amazing. I have been using it for about 3 weeks and I can see a great change in my skin.
5 out of 5 stars
5 August, 2024
originally posted on https://www.pacificabeauty.com/
It works!
I've only been using this for about a month now and I already notice a difference. My skin tone is more even and my face looks brighter and tighter. Love it!
5 out of 5 stars
21 July, 2024
originally posted on https://www.pacificabeauty.com/
I've bought this a couple of times and am always happy with
Nice to incorporate in a nighttime ritual
5 out of 5 stars
19 July, 2024
originally posted on https://www.pacificabeauty.com/
🤝🏻🤝🏻
Formula is so smooth and not oily
4 out of 5 stars
11 July, 2024
originally posted on https://www.pacificabeauty.com/
My Go-to retinol
Pacifica is my go-to Vegan skincare brand and I buy a lot of the products. However, the Wake Up Beautiful line is my favorite for retinol. Most retinol is very drying and I try to layer with moisturizers for balance. I find that to not be the case with this serum. This serum feels great to apply, but I will use it with the other Wake Up Beautiful product line at night and wake up in the morning to moisturized and restful looking skin.
5 out of 5 stars
24 June, 2024
originally posted on https://www.pacificabeauty.com/
Good 🌟
I like the silky texture. My skin feels great after using it. I haven't had it long enough to tell if it has made significant changes. I use it with the reusable forehead mask when I take the mask off in the morning my skin is tighter and smoother.
5 out of 5 stars
12 June, 2024
originally posted on https://www.pacificabeauty.com/
Drop In for Beautify!
LOVE THIS! Easy to apply and melts into your skin like buttah.
5 out of 5 stars
7 May, 2024
originally posted on https://www.pacificabeauty.com/
Night routine
Have been using this for a couple of weeks now and my skin already looks brighter. A new favorite for my night routine.
5 out of 5 stars
22 April, 2024
originally posted on https://www.pacificabeauty.com/
Wake up beautiful Retinoid serum
Magic. I am 40 yrs old, and my skin loves this stuff. I wake up with less blemishes, smoother skin, better texture, and overall better skin. I have been using a week now, and have noticed significant results! You do "Wake Up Beautiful"! I will buy this again!
5 out of 5 stars
16 April, 2024
originally posted on https://www.pacificabeauty.com/
Definitely refining lines
I have extremely sensitive skin and not just sensitive I'm allergic to a lot of things and this didn't cause me hives, so I think it's pretty safe for everybody.
5 out of 5 stars
21 March, 2024
originally posted on https://www.pacificabeauty.com/
Love
Love the way my skin feels afterwards. I always have this in my skincare rotation
5 out of 5 stars
22 January, 2024
originally posted on https://www.pacificabeauty.com/
So elastic
My skin has always been super dry and this serum helps me wake up without dry and peeling skin. I can smile again without my skin flaking during the winter now!
5 out of 5 stars
5 January, 2024
originally posted on https://www.pacificabeauty.com/
OBSESSED - new holy grail
I've been using this for a couple weeks now and I seriously LOVE it. If you're on the fence about getting it, take the leap and do it!! I'm only 24 so I'm still young, but spent a couple years tanning and am still trying to kick a nicotine addiction, so i've noticed the affects of that and fine lines start to form over the last year. I've been using the moisturizer as well and my skin genuinely looks more plump and glowy + my fine lines are minimizing. My foundation also hasnt been creasing into my fine lines as much. I noticed results so quick I swear I thought I was going crazy😭 I work at a restaurant and my coworker nearly had a heart attack when they saw me walk behind the bar because they didn't think I was 21, HOLY GRAILLLL. I've spent so much money on products (RoC, n7, l'oreal, etc) and I finally feel like I don't have to waste my money anymore 🙏
2 out of 5 stars
Thumbs down graphic, would not recommend
6 November, 2023
Melatonin affected me too much.
Never did I think the Melatonin in the serum would kick my butt. 3 nights used and 3 nights of bizarre dreams and groggy the next day. Had to return it, I couldn't take the effects.
5 out of 5 stars
Thumbs up graphic, would recommend
27 October, 2023
Amazing and Cooling
I love this, all though if you are young but if for you mom because it is not for younger people! It has a beautiful texture and it is a great wake up in the morning for every other day!